Face lift coming for the Apple App Store?
According to Bloomberg, the App Store face lift is a secret project that is being worked on by about 100 employees, some of whom are coming over from iAd. The latter is being shut down on June 30th.
In addition to helping developers get more attention through better placement on the App Store's search engine, Apple is working on the browsing experience for App Store users. Overall, this should allow those sporting iPhones to more easily find the apps they are looking for. The team working on the changes has really just started to roll up their sleeves and get to work. Thus, it could be some time before we see the tangible results of this team's hard work.