Everyone but Apple is slowing down on chip orders ahead of the iPhone 8


If you're in the smartphone business and your name isn't Apple, fall is sort of the dry season of the year: that's when the latest iPhone is released, and trying to challenge its dominance never really works out. And it appears that on the tenth anniversary of Apple's first smartphone, other manufacturers have learned their bitter lesson: according to Digitimes, industry sources indicate slowing demand for chips from companies other than Apple.

As a result, chip manufacturers like MediaTek and Huawei-owned HiSilicon are suffering from decreasing orders, despite expectations of an increase between April and August. A possible explanation as to why is that rival phone makers simply don't know what Apple has in store with the iPhone 8, and are waiting to see how the market will react to its release.

And there's every reason for them to be afraid of the upcoming anniversary iPhone model: even if we forget that Apple's smartphones outsell other companies by a pretty significant margin, the iPhone 8 is said to be something of a soft reboot of the series, with brand new capabilities and visual design being among its rumored features. Or in other words, chances are that it's going to set new trends in the industry.

Thus, chip orders from non-Apple companies aren't expected to pick up until Q4 2017, when next year's devices will begin manufacturing. And as for the iPhone 8, while we've seen and heard a fair bit of speculation, all we can do for now is the same thing its rivals are doing: wait and see.

source: Digitimes via Macrumors

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12 Comments

1. notfair

Posts: 753; Member since: Jan 30, 2017

slow day? what is this non sense article?

2. sgodsell

Posts: 7428; Member since: Mar 16, 2013

Especially when a number of OEMs cannot get their hands on the latest Qualcomm Snapdragon 835, or there is not enough to go around to the OEMs that need and use them currently​. What kills me is Android smartphone OEMs have already sold around 630 million smartphones for the first 2 quarters. Whereas Apple only sold around 90 million.

3. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Facts will never get in the way of iPhoneArena's B.S. articles. They are just tech tabloids, not tech facts! This is the tech version of the Enquirer!

4. AxelFoley unregistered

I'm glad Kaloyan C. was able to remove his head from Apple's ass long enough to write this nothing article. Phonearena should just get press releases from Phil Schiller and present them as articles instead of wasting minimum wage salaries on Kaloyan C. and Ray S. Heck, they could just bring on Apple-Rulz who will write for free. He doesn't back anything up either (such as Google charging licensing fees for Google Services), he'd fit right in. Actually, they're probably the same person.

5. trojan_horse

Posts: 5868; Member since: May 06, 2016

"A possible explanation as to why is that rival phone makers simply don't know what Apple has in store with theiPhone 8, and are waiting to see how the market will react to its release." What the hell is this?

6. L0n3n1nja

Posts: 1575; Member since: Jul 12, 2016

The major android OEMs did not halt production and designs to wait on Apple, it's more like they are working on next year's cutting edge flagship that will leave Apple behind again.

7. kiko007

Posts: 7500; Member since: Feb 17, 2016

Lmao... This article is about chips my dude. You know, the area in which Apple thoroughly f**ks Android hardcore. What the hell are you on?

8. sgodsell

Posts: 7428; Member since: Mar 16, 2013

Oh, really? If Apples SoCs are the fastest and f**ks Android hardcore. Then why is Apple dropping Imagination's PowerVR GPUs? Why does Apple have the lowest resolution displays for flagship priced devices? Oh, wait it's because Apple can brag to everyone that their devices are the fastest on the market, especially when something like an iPhone 7 is pushing less than 1/4 of the Pixels compared to the S8, even the iPhone 7 plus is pushing less than 1/2 the Pixels of the S8. For that matter the same holds true for an QHD display flagship devices. Some sheeple like you kiko007 will believe any crap that Apple is preaching to you.

9. kiko007

Posts: 7500; Member since: Feb 17, 2016

Bruh, what the hell are you talking about? What does moving away from a GPU organization have to do with Apple's CPU capabilities? Better yet, what does pixel density have to do with computing power? Finally, if what you say is true, how come the iPhone 7+ is faster than either of those other two Android phones you mentioned. It's at 1080P offset which (by your estimations) should throw off performance... but it doesn't. It's just as fast as the regular 7. Stop spouting nonsense you troll.

10. Ninetysix

Posts: 2965; Member since: Oct 08, 2012

What's the fastest Android SoC available right now? The SD 835? How does an Android device with SD 835/8GB of LPDDR4X/UFS 2.1/1080P screen stack up against the iPhone 7 Plus? http://www.gsmarena.com/oneplus_5-review-1623p5.php (and this is with OP5 cheating)

11. Ninetysix

Posts: 2965; Member since: Oct 08, 2012

I'm still waiting for you to explain to me how Apple's A10 SoC is getting those benchmark scores when it's supposed to be "slow".

12. HansP

Posts: 542; Member since: Oct 16, 2011

Correction: Everyone, except for that Korean elephant in the room. Do you iBloggers ever get tired of writing fake news to promote a company you allegedly have no financial relationship with?

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