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Even with its purchase of Nokia, Microsoft won't forget its Windows Phone partners

Posted: , by Alan F.

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Even with its purchase of Nokia, Microsoft won't forget its Windows Phone partners
A big name tech company with a mobile OS buys one of its leading partners and questions arise about whether these other partners will get frozen out. Sounds like Microsoft's purchase of Nokia, but we're really talking about Google's purchase in 2011 of Motorola. Yes, the very same questions asked back then about Google are now being asked about Microsoft. And the Redmond based software giant is answering the exact same way that Google did.

Microsoft Executive VP Terry Myerson says that the acquisition of Nokia "will help make the market for all Windows Phones, from Microsoft or our OEM partners." But just like other Android manufacturers became suspicious of  Motorola and openly wondered if Google would play favorites with Motorola, Microsoft could face the same suspicions from other Windows Phone manufacturers. Microsoft already competes with its tablet producing partners with the Microsoft Surface RT and Microsoft Surface Pro tablets. HTC, Samsung and Huawei are current Windows Phone partners that come to mind, after Nokia.

When Google acquired Motorola, it also acquired a backlog of models that it had to get past before stamping its ideas on a Motorola handset, something that seems to have started with the Motorola Moto X. Remember, Google is spending $500 million advertising the phone. As for Microsoft, it is unknown what kind of backlog Nokia has, although it supposedly does have the Nokia Lumia 1520 phablet rumored to be introduced at the end of this month and launched in November. There is also the rumored Nokia Sirius tablet, expected to be unveiled September 26th. The tablet, allegedly seen in a photograph wearing the Verizon brand, would compete with the Microsoft Surface RT.

"This goes to the core of how I think about my new job running the Operating Systems Group here. We have exciting ideas, and so do our OEM partners. Our partners bring innovation, diversity and scale to Windows. I’m always thrilled by the beautiful new device designs our partners are continually bringing to market. There’s a breadth of choice in form factor, finish and materials that deliver unique devices at a variety of price points. These devices feature innovative high resolution displays, audio, cameras, multi-finger touch screens, creative new hinge designs, new sensors, and other hardware enhancements that provide choice in the market and great experiences for users...Our OS group mission is to enable the innovations of our hardware partners to shine through on the Windows platform. We collaborate with our Microsoft hardware teams in the same way we partner with our external hardware partners: we discreetly discuss technical and business opportunities, make shared bets, empower each other to do great work, and then operate closely together to delight our shared customers. We look forward to building new products together that will provide valuable business opportunity for the ecosystem and enable OEMs to deliver huge value to their customers, from consumers to the largest enterprise."-Terry Myerson, EVP Operating Systems

source: WindowsPhone, AllThingsD via Engadget

  • Options

posted on 03 Sep 2013, 02:23 20

1. rusticguy (Posts: 2828; Member since: 11 Aug 2012)

M$ is well known for it's policy of EMBRACE,EXTEND and EXTERMINATE.

posted on 03 Sep 2013, 04:05 3

10. Antonyjoseph (Posts: 217; Member since: 06 Apr 2013)

Good One Dude. I guess thats what happened to Nokia. I wonder what direction Nokia would have taken, if Elop had never entered Nokia.

posted on 03 Sep 2013, 04:34 2

12. LetsBeHonest (Posts: 1489; Member since: 04 Jun 2013)

I sometimes thinks to myself that what if Nokia put all those efforts into their Symbian or meego, what will they achieve??? Think about it pureview camera,Lumia design(N9 design to be precise) ,all those software exclusives(all those effort nokia put on to developers for games and apps for WP),Nokia map service. They could have keep up with competition with quad core processor and 1080p screen etc.
I know MS help nokia with their $$$s.

posted on 03 Sep 2013, 02:29 8

2. itsdeepak4u2000 (Posts: 3718; Member since: 03 Nov 2012)

Let's see how well they'll treat Nokia. But I don't want the Nokia Lumia name change.

posted on 03 Sep 2013, 02:51 2

4. TechBizJP08 (Posts: 495; Member since: 25 Mar 2013)

I agree. It has been the brand we've always known for a while. And i guess MS won't be stupid to change it. That's for sure.

posted on 03 Sep 2013, 02:43 8

3. LetsBeHonest (Posts: 1489; Member since: 04 Jun 2013)

Support it or not most people prefer nokia when it comes to WP. And many OEM's are losing interest in WP because they can't compete against nokia Lumia series.
WP market is just like android market only one OEM take most profit which is Nokia.
this is more like google brought Samsung instead of Motorola.

things will get more interesting from now on...

posted on 03 Sep 2013, 03:58 2

9. lalalaman (Posts: 637; Member since: 19 Aug 2013)

I wish good things to happen to Nokia.......also to speed up a bit

posted on 03 Sep 2013, 05:00

14. kanagadeepan (Posts: 979; Member since: 24 Jan 2012)

Yes, definitely good things to happen to Nokia and sh!t going to happen for other WP phone makers....

posted on 03 Sep 2013, 03:18 1

5. pokharkarsaga (Posts: 417; Member since: 23 Feb 2012)

So finally fandroids yelling about Nokia making Android phone has remained a dream.So now we have 3 major competitors in mobile industry i.e.Apple,Googorola & Microkia.

posted on 03 Sep 2013, 04:09 2

11. ihatesmartphone (unregistered)

So goodbye Nokia.

posted on 03 Sep 2013, 05:08

17. night_elf (Posts: 51; Member since: 02 Apr 2013)

Samsung, not a major competitor in mobile industry?

posted on 03 Sep 2013, 03:30 3

6. veer.d (Posts: 88; Member since: 12 Jul 2013)

Now no OEM or consumer is considering half baked OS.People buy wp8 just because of NOKIA(including me).Now no one give a sh** to arrogant microsoft. I think people in Finland going to ELOP because NOKIA is their national pride.

posted on 03 Sep 2013, 05:02 1

15. kanagadeepan (Posts: 979; Member since: 24 Jan 2012)

Now Nokia is NOT AT ALL a pride for Finland, its just a sister co for M$, an US Company...

posted on 03 Sep 2013, 03:31 4

7. veer.d (Posts: 88; Member since: 12 Jul 2013)

Screw up elop

posted on 03 Sep 2013, 03:37 3

8. Topcat488 (Posts: 1396; Member since: 29 Sep 2012)

I saw this coming, when M$ first started giving Nokia those welfare checks in the beginning.

posted on 03 Sep 2013, 04:58

13. kanagadeepan (Posts: 979; Member since: 24 Jan 2012)

What happened with Surface Tablet is coming to WP Phones too....

posted on 03 Sep 2013, 05:03 1

16. kanagadeepan (Posts: 979; Member since: 24 Jan 2012)

Even Microsoft Executive VP Terry Myerson is trying very very hard to hide his laugh in this pic...

posted on 03 Sep 2013, 05:32

18. protozeloz (Posts: 5396; Member since: 16 Sep 2010)

This reminds me of something....

posted on 03 Sep 2013, 05:59 3

19. darkvadervip (Posts: 365; Member since: 08 Dec 2010)

Lets be real. Stop commenting about Symbian or meego when both platforms had potential but were slush when it comes to speed and performance. Both had terrible lag and touch response compared to android and ios. It was either stay with those programs and be like blackberry or take on wp loose money but regain it with more in the end or go android and fight with all the other Android phone makers. You all don't see it but Motorola is going to be the main Android device as time goes by just like Samsung is going to push Tizen more than android eventually.

posted on 03 Sep 2013, 12:11

33. ZeroCide (Posts: 785; Member since: 09 Jan 2013)

DUDE!!!! I think you hit the nail on the head. I have totally see that happening.

posted on 03 Sep 2013, 06:04 2

20. fanboy1974 (Posts: 1345; Member since: 12 Nov 2011)

Their partners are screwed!!! We all know that Microsoft has been playing favorites with Nokia. Who will want to buy a HTC or Samsung WP now?

posted on 03 Sep 2013, 06:19

21. Seo_Joo_Hyun (Posts: 65; Member since: 14 Jul 2013)


posted on 03 Sep 2013, 06:22 3

22. Dunknown (Posts: 84; Member since: 23 Jul 2012)

What have you done Stephen Elop! All I wanted is Nokia to be Nokia. Nokia has been more than 20 years in mobile phone making and just sold of for $7.2 billion like that. Please wake up and see the world. Why not be like few years back. Coming out phones with multiple OS market. Like Linux and Symbian. Why not Nokia try to take two OS like Android and MIcrosoft? Selling to Microsoft is a no go. Really upset me by accepting only $7.2 billion for mobile platform. Why not view yourself as a infiniti?

posted on 03 Sep 2013, 06:25

23. speckledapple (Posts: 892; Member since: 29 Sep 2011)

Their partners need to do a better job in creating the experience WP deserves. MS did this to show them the way much like they are doing with the Surface because clearly OEMs no nothing about creating a unique product without help.

posted on 03 Sep 2013, 06:31

24. kindlefireowner (Posts: 503; Member since: 05 Dec 2011)

As a Nokia shareholder, I will be selling my stock today. I made money, so I can't complain. Thanks Nokia.

posted on 03 Sep 2013, 06:50

25. dexter_jdr (Posts: 1163; Member since: 28 Jun 2012)

thats it. im buying nokia car tires instead of phones.

posted on 03 Sep 2013, 07:13 1

26. papss (unregistered)

I'm excited for this move only because Nokia can focus on making great products versus cash flow for the time being.

posted on 03 Sep 2013, 07:17

27. abhijithkumar.nit (Posts: 47; Member since: 09 Apr 2013)

Google acquired motorola for 12.5 billion$---Microsoft acquired Nokia for 7.17 billion$
Don't you guys think the later is under valued??

posted on 03 Sep 2013, 07:25

28. Topcat488 (Posts: 1396; Member since: 29 Sep 2012)

You gotta add on to what M$ already put into Nokia, those billions aren't counted.

posted on 03 Sep 2013, 08:06 1

29. papss (unregistered)

Still a great deal no matter how you look at it

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