Estimates: Samsung smartphone shipments to stall in 2015 as Apple gets ready for 19% growth

Estimates: Samsung smartphone shipments to stall in 2015 as Apple gets ready for 19% growth
According to a recent report from South Korea, the Shinhan Investment Corporation estimates that Samsung has lost a lot of ground to Apple throughout 2015. 

While Apple iPhone shipments are estimated to rise 19% in 2015 compared to the year before, the analysts claim that Samsung will probably ship about the same number of smartphones as it did last year. 

The current estimates predict that Samsung will ship about 318 million smartphones by the end of the year, a 0.95% increase compared to its 2014 shipments. That's obviously nowhere near's Samsung's impressive growth of a few years back. In 2012, Samsung's smartphone shipments grew 131% year on year, then slowed slightly to 44.4% in 2013, and finally came to a screeching halt in 2014.

Although it may look like Samsung didn't have a great year based on raw shipment growth, the company had to come out guns blazing to maintain its yearly smartphone shipments. In 2015, Samsung brought fundamental design changes to its iconic Galaxy S and Galaxy Note series. After years of criticism centered on the plastic build of its premium phones, Samsung launched the Galaxy S6, the S6 edge, the S6 edge+, and the Galaxy Note 5 with glass-metal sandwich builds that mark a considerable improvement in terms of build quality compared to its previous flagships. Furthermore, the phones are all based on a blazing-fast chipset developed in-house by Samsung (the Exynos 7420) , and they also come with UFS 2.0 internal storage, which is much faster compared to the eMMC 5.0 storage used by most other phones. Samsung is also the only manufacturer that currently sells smartphones with curved-edge displays. 

Faced with increasing competition from Chinese smartphone manufacturers, the insane popularity of modern iPhones, and a migration of customer preference towards budget-conscious unlocked smartphones, Samsung is likely to continue having a hard time maintaining its position as the leading smartphone manufacturer in terms of yearly shipments. Apple, on the other hand, says that pre-orders for the recently unveiled iPhone 6s and iPhone 6s Plus are on their way towards breaking the record set by the iPhone 6 series.

What do you guys think? Will Samsung be able to maintain its place ahead of the pack as Apple continues breaking one iPhone sales record after the other?

FEATURED VIDEO

75 Comments

1. SamsungPhanboy

Posts: 765; Member since: Mar 31, 2015

This makes sense. Apple came out with same old same old with slight improvements, that the public will love since they know they get Apple quality. Samsung is facing a ridiculous amount of competition in the Chinese market. Not to mention, they got rid of micro sd and removable batteries, which will make many loyalists jump ship.

2. Johnnokia

Posts: 1158; Member since: May 27, 2012

Samsung needs a breakthroug innovation to continue the lead in Android arena. I acknowledge they tried their best this year and made the best Samsung design ever, but all of that unfortunately didn't payoff.

3. kenaldinho4444

Posts: 66; Member since: Jun 05, 2015

You're such a jackass which other smartphone company is more innovative than Samsung right now?

4. Mxyzptlk unregistered

What has Samsung innovated?

11. kenaldinho4444

Posts: 66; Member since: Jun 05, 2015

Apparently you've been in a cave

74. meanestgenius

Posts: 21485; Member since: May 28, 2014

Bazing! +1

15. Taters

Posts: 6474; Member since: Jan 28, 2013

A lot of stuff in terms of manufacturing and fast charging technology and curved screens. And a brilliant smart watch UI and manufacturing. 5g patents etc. What has Apple innovated lately? A gimmicky long press, low resolution screens, small batteries, and the new colour rose gold? Don't forget the Apple pencil. That's from brilliant shit. They called it a pencil instead of a pen. Mind blown!

39. willytbk

Posts: 252; Member since: Aug 15, 2012

curve screen is an innovation but an innovation that is not usable, people won't appreciate it and then later call it gimmicky. samsung should focus on innovation that is useable for people, not just Wow, Cool, Curve Screen etc.

76. keithtae

Posts: 564; Member since: Mar 25, 2015

How much you wanna bet? Apple will use curve screen in the future? Theres no deny curve screen is the future.

51. FReDcc

Posts: 73; Member since: Jun 11, 2015

its true that Apple hasnt really introduced anything groundbreaking lately (exception - apple watch and 3D touch) but that doesnt mean Apple isnt innovating. Apple has the momemtum going with its every new iPhone they introduce, so they dont really need do anything extra to attract people where as samsung case is different,they are loosing customers in large numbers, profits going down and now they hav to bring somthing differnt to sustain in the market and that is why you see many (desperate moves)innovations from samsung. Apple wil be doing the same if they are in samsungs position today. Afterall they are doing business, they are here to make money, and as a customer i choose any phone that attracts me.Thats it. Done. Done. Done.

18. tedkord

Posts: 17136; Member since: Jun 17, 2009

Curved edge displays with flexible screens, UFS-2 storage, continuing innovation in display quality resulting in the best displays in the market, a much more intuitive smartwatch interface (the ring), successful 14nm finfet. Just off the top of my head.

60. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Just off the top of my head, you have given props to Universal Dusplay (Every AMOLED innovation is theirs, Samsung just manufactures them), Toshiba and Qualcomm (UFS 2.0), Apple (The "ring" is a big crown), and Intel and ARM (14nm is not new and Samsung follows ARM's roadmap). Congratulations.

72. shm224

Posts: 262; Member since: Mar 19, 2015

@napalm_3nema: amazing how clueless Apple fanbois are. Just off the top of my head, ARM Ltd. is not in the business of developing fabrication processing nodes. It doesn't dictate or provides no guidelines as to what how their ARM based chips ought to be manufactured. UDC provides crucial ingredients for OLED tech, but your comment is akin to saying Si does all the work; Intel does nothing, but to melt, slice, etch on silicon wafers. Apple's big crown is a ring, so now everything round is an Apple imitation - LOL.

23. Hallyu

Posts: 790; Member since: Jul 21, 2015

What has Apple innovated? Antennagate, bendgate, Retina display, something like this?

30. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

How about the fact Samsung has a 2500Mah battery in a phone smaller that the iPhone. That's innovation. How about the fact, the S6 also uses series 6013 aluminum as did the iPhone 6 but it didn't bend. How about the TV features which work with the need of the underlying IS other than being a host and the features are common sense. Like Smart Stay where the phone uses the camera to see if your face is it front of the display don't doesn't turn off while your reading, can your iPhone do that? That is a useful innovation. Peak? I could view an email or photo up close without even touching the screen period. Now you like it because Apple has it. What Apple has is not better, it's slightly different. The concept is suppose.to improve, not stay the same. Samsung certain my improved on things Apple did. The design of the S6 alone is a huge improvement. Consider this, Samsung has never produced a huge amount of metal phones the very first one is better than the iPhone after only 5 years of watching Apple. Apple has 3 years to watch all the smart watches and comes out with one and makes one worse that the very first ones we got 3 years ago. Offers no.innkvative features whatsoever and it's praised for the same. Rap Samsung was ridiculed for. In fact no.one even .entwined the fact the Apple Watch is tied to a phone for 349, but ripped Samsung for it 3 years ago and it was only 299. What has Samsung innovated? They fabricate their own CPJ. And those for others. They managed to make a dual quad core cpu that is more efficient than Apple.own dual core one. They make a 1440p display which uses lass power than the 750p display in the iPhone. They make one of the fastest 4G modems, they pioneered MI MO technology which appeared in the S5 which Apple is now only getting almost 2 years later. Their innovation with making curved screens, folding screens and so much more. Your frill in iPhone benefits from the advances Samsung has done with Memory chips They make better chips than Micron does. HTF Don you sit their and ask what has Samsung innovated? At least they make most of their own crap. Why is it Macs with Toshiba drives keep dying and people want replacements made with Samsung drives? They have better chip yields. PA just posted some article claiming TSMC was going to do all.of the A10 chips. Really? I give it less than one quarter before we read Samsung will now be making at least close to half. Look what happened when Apple chose cheap 128GB flash storage vs using a higher quality. No.kne said nothing You don't know what innovation is if you actually had to ask. Such a fool.

56. Ahovking

Posts: 711; Member since: Feb 03, 2015

Innovation doesnt sell phones... Look at the early smartphones and touchscreens they were innovative but sold poorly..why? despite being so advanced, the experience was s**t.. and their application and features and even sometimes UIs were poorly implemented. What people want is a great phone that just works..and looking at the sales.. more and more android users seem to be sliding with Apple.

45. devonblue4u

Posts: 68; Member since: Apr 12, 2011

Apple's 3D touch can be compared to Samsung's AirView, introduced way back in 2012 on the Note 2. The iPhone 6/6s Plus are Phablets. Made popular by the Note series, and mocked by Apple before the 6 Plus. The Apple Pen sounds familiar, like the S Pen, huh? Do me a favor and tell me what has Apple introduced on a device that wasn't on another non-Apple device previously. If you only buy Apple devices, you falsely believe it's innovation. Apple knows this about it's customers, and uses it every time they intro a new device.

55. Ahovking

Posts: 711; Member since: Feb 03, 2015

No, Apple's 3D touch can not be compared to Samsung's AirView..For one Samsung's AirView isnt Force touch..There is a electromagnetic field that is created by tiny coils and a control board, sitting behind the Note 5's screen.. the electromagnetic field bounces back and forwards between the Note and S-Pen carrying information like such as coordinates, precise angle, and pressure applied. The screen itself isn't Pressure sensitive, The iPhone uses a much more advance technology, a screen that can actually measure and read pressure. And face it Features don't sell phones...People just want a good experiences from their phones, and at the moment people seem to being having a better experience with iPhones than they are with a Galaxy or a Note. You're paying Premium price for a great experience. And whats funny is most of Apples new customers are android users switching so are you now calling your own side stupid xD

59. devonblue4u

Posts: 68; Member since: Apr 12, 2011

3D touch and AirView preview notifications and apps. In Apple's case you press the screen. In AirView you hover either the S Pen (Note) or your finger (S4/S5). Apple just expanded on it and called it a revelation. Plus it's a feature, so why are you saying features don't sell phones? ....Should I top up the Kool-Aide in your sippy cup or are you good for now? xD

50. meanestgenius

Posts: 21485; Member since: May 28, 2014

The real question is: what has Apple innovated? That's the question that should be asked, especially as of late. Samsung has brought much more to the table than Apple has concerning smartphones.

57. Ahovking

Posts: 711; Member since: Feb 03, 2015

First innovated is such a broad term, everyone from Apple to HTC users the word innovation..when in reality all they are doing in slightly improving a look or feel of a feature. Second, Apple doesn't innovated, they have a look at what others have done and copy what has worked and looked at things that didn't work all that well, like force touch that has been around way before the iPhone and bring it back and make it work.

61. meanestgenius

Posts: 21485; Member since: May 28, 2014

Innovation is a broad term, but that doesn't mean that companies don't innovate. Samsung has brought many innovations to the smartphone world. You are correct. Apple doesn't innovate. Glad we could agree on that.

5. nctx77

Posts: 2540; Member since: Sep 03, 2013

Nothing's innovative about metal and glass with non removable battery and no SD slot playa. Welcome to 2007!

16. kenaldinho4444

Posts: 66; Member since: Jun 05, 2015

you ever own a s6?

27. maherk

Posts: 6718; Member since: Feb 10, 2012

What phone had a flexible QHD display, 1.9 16 Mp camera with wide angle, wireless fast charging, best in class exynos chip(i can go on and on), in 2007? Samsung took micro Sd slots, but gave us a 32GB option as the base model Samsung did take away removal batteries, but still delivered one of the best performers in 2015 when it comes to flagships and battery life, with a sweet addition of fast and wireless charging. I will make sure to welcome you to 2015 when Apple INNOVATE such features 4 years from now.

52. meanestgenius

Posts: 21485; Member since: May 28, 2014

So you're admitting that the iPhone has lacked innovation for a long time.

6. Johnnokia

Posts: 1158; Member since: May 27, 2012

Why do you reply like a light-hearted 12 years old kid? I just meant ''In this furious competition, Samsung needs a tremendous innovation to keep the control over Android smartphone's world" They need something different and unique because they are currently losing market share to the Chinese manufacturers. The OS is not theirs like in Apple case. So, they need a much stronger point of differentiation. Do you get bub?

10. Taters

Posts: 6474; Member since: Jan 28, 2013

It paid off despite the negative spin that the Apple cult tries to place on it. It's amazing that they hit an extra 0.95 % increase. With the smart phone recession they are facing they shouldn't be seeing any increase at all and be like - 20% or more. Their all out assault this year that kept an increase is pretty hardcore actually and it seemed to pay off. Now next year, should be a guaranteed decrease since they really threw everything into the ring this year. They better hope the reception for the Gear S2 keeps its momentum and the foldable phone kills it. Either way, I think they are fine being a super power now and not the super duper power they were in 2012. 2011 to 2016 is a good run. Just ride it as long as you can. Either way they will stay well ahead of HTC, Asus, LG, And Sony. Huawei and Xiaomi is who they need to hold off as long as they can.

26. Hallyu

Posts: 790; Member since: Jul 21, 2015

Huawei and Xiomi have influence only in China and some part of Southeast Asia. The rest of the world are Samsung's

40. willytbk

Posts: 252; Member since: Aug 15, 2012

do you know China + India in terms of mobile market is bigger than US ?

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.