Eric Schmidt says ‘Apple has learned that maps are hard’, and pegs iOS vs Android as the 'defining fight'

Eric Schmidt says ‘Apple has learned that maps are hard’, and pegs iOS vs Android as the 'defining fight'
Eric Schmidt sat down for a lengthy interview yesterday, and approached all questions with his usual philosophical and long-term view on things in the mobile industry and beyond.

On the topic of who will be the most prominent in the mobile operating system wars he said that Android vs iOS is "the defining fight in the industry today". Asked about Microsoft, he said that a homebrew slate like the Surface tablet would "mean a lot if the product works."

About the Apple Maps controversy:


Finally, asked why isn't he putting Microsoft in his Gang of Four - Google, Apple, Facebook and Amazon - Eric Schmidt said "It’s a well-run company, but they don’t make state-of-the-art products", with the above caveat that if the Surface tablet and other Redmond-designed devices prove to be great, it would reshape things for Microsoft. 

Asked if he wasn't at Google, where would he rather be chairman, he said he had a soft spot for Apple while sitting on the board, and that Apple has the most cash, people and knowledge to do what he intends to do with Google now, but that the iPhone's insane profit margins are going to be shrunk by competition eventually.


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32 Comments

1. SonyXperiaNexus

Posts: 374; Member since: Oct 01, 2012

Correction: Apple maps devs have but the ceo is just as ignorant. Apple is still going to continue with this.*sigh*

2. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Eric certainly has his opinions.... I imagine Nokia would beg to differ on the maps end, but on the Android vs, iOS front, I agree with him. Apple is doing everything they can to separate themselves from Google. Maps is the latest effort.

3. SonyXperiaNexus

Posts: 374; Member since: Oct 01, 2012

oh Its gonna work allright, who wouldnt want a tablet running windows meaning all their pc softwares can run on windows 8 tablet?

13. tedkord

Posts: 17136; Member since: Jun 17, 2009

People who don't want to spend $800 on a tablet with the non RT version, when you can get a better laptop for the same price.

17. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Exactly. As a tech i would prefer a ultrabook to this.

18. SonyXperiaNexus

Posts: 374; Member since: Oct 01, 2012

I didnt know it was priced at 800. but windows 8 seems more tablet oriented than laptop oriented. Maybe the price will go down if its mass produced or because of some other reason because this is going to really hurt its sales. hoping for the best

25. -box-

Posts: 3991; Member since: Jan 04, 2012

I'd rather spend the extra $100 or so for the touchscreen. My most recent computer purchase (shopping for a kitchen computer in 2009 or 2010) I was stuck between a AIO touchscreen, or a high-end netbook that could be stashed in one of the drawers. I wound up going for the netbook because while I thoroughly enjoyed the touchscreen experience, I realized Windows7 wasn't designed for the touchscreen, and that touchscreens would have significant improvements with Windows8, so better to save money and use the netbook for a few years until the Windows8 ones hit the market. I'm glad I waited, because not only will I get an AIO, I'll be able to get a touchscreen tablet and dock which will better suit my needs anyway (lots of design work), and both together will still be less than a "decent" imac (which is what my father-in-law wanted us to get) and it doesn't even have touchscreens (though it can have the touchpad thingee)

4. SonyXperiaNexus

Posts: 374; Member since: Oct 01, 2012

Its a good thing apple didnt get the maps right or they wouldve definitely patented the world map lol.

10. pravi

Posts: 6; Member since: Oct 05, 2012

Lol... agree...

5. wendygarett unregistered

I don't understand that Apple has much more cash than Google and yet can't invest well in mapping :(

16. tedkord

Posts: 17136; Member since: Jun 17, 2009

Apple believes that map data is FRAND, which they in turn believe means Free is Reasonable if Apple Needs it for Devices. Seriously, when does Apple want to pay for anything?

19. SonyXperiaNexus

Posts: 374; Member since: Oct 01, 2012

It gets lost in patent fights and some in their own pockets.

6. Danre

Posts: 85; Member since: Sep 02, 2012

Eric Schmidt -" we think we have the best product in the industry." Yeah! Totally agreed. Google have best product in industry.

28. miladkhahil

Posts: 26; Member since: Dec 08, 2008

Let’s not also forget that Schmidt sat on Apple’s board when Apple was developing the iPhone (and Google was also toying with the Android project) The Loop‘s Jim Dalrymple put it best: Schmidt steals whatever he can from Apple while sitting on the company’s board and then slithers away like a slug. No wonder many people buy Steve Jobs’s argument that Android is a stolen product that lifted the look and feel and features from Apple as soon as the company unveiled the handset.

32. Danre

Posts: 85; Member since: Sep 02, 2012

Whatever. All I know is that Android is better than iOS. and Apple also copy others.

29. jroc74

Posts: 6023; Member since: Dec 30, 2010

At least he kept it in reality and said...we think...and not ....we have. THATS the difference between Google and Apple.

7. BattleBrat

Posts: 1476; Member since: Oct 26, 2011

Well, I recently activated an iPhone 4s that I bought and knocked the service off my RAZR (I bought the iphone to replace an ipod touch that developed a bluetooth problem) and a friend sent me a facebook message with an address on it. I selected the address and a window popped up, one of the options was "open with Maps" I selected it. It OPENED SAFARI AND LOOKED UP THE ADDRESS USING GOOGLE MAPS! Yes the iPhone BYPASSED ITS OWN MAPS APP IN FAVOR OF GOOGLE MAPS! Apple KNOWS they've screwed up! On a side note, I miss my RAZR, it is sitting here on my desk on its podprop (google it) but I have to leave it off, if I turn it on the searching for a network will ice its battery in less than 12 hours. I miss the Amoled screen (great for movies while at work) and the ICS smoothness.

15. BadAssAbe

Posts: 506; Member since: Apr 22, 2011

put that razr in airplane mode no more searching for network

8. dickwyn

Posts: 621; Member since: May 07, 2012

wrong nokia has the best maps

9. wendygarett unregistered

But Google maps used the most :) Sorry to disappoint...

11. darac

Posts: 2156; Member since: Oct 17, 2011

Nokia maps just can't compare to Google earth features of Google maps. I had a foreign visitor yesterday and he was unsure about finding way to a certain place in my town..I took out my S3, and showed him a virtual tour over the street view, and the building itself. It was a breeze

12. pokharkarsaga

Posts: 545; Member since: Feb 23, 2012

Google maps are the best when it comes to user experience.Therefore they are mostly used.Nokia(Navteq Maps) are much older(1985) than Google maps(2005).it has large no of map database as compared to Google maps.Lets give Google some time to create whole world map database.

20. SonyXperiaNexus

Posts: 374; Member since: Oct 01, 2012

Im extremely dissappointed by nokia maps coz although they are good it has absolutely low detail for my area. thats why i still use google maps.

30. jroc74

Posts: 6023; Member since: Dec 30, 2010

Put it this way: They are both better than what Apple has to offer right now. Whoever offers free turn by turn navigation gets my vote. Google did start making navigation and maps available off line in the last 2 years. Nokia did have a leg up on them there. You cant go wrong with either Nokia's or Google's...but you can with Apple's.

14. rusticguy

Posts: 2828; Member since: Aug 11, 2012

That's such a sweet way to talk to press as compared to Bin Laden style statements (thermonuclear war.) Google let's their service do the talking more than their bosses. It would be nice to see what apple does when market forces a lower profit margin on them and that's not far off ... it's going to happen :)

21. darac

Posts: 2156; Member since: Oct 17, 2011

Oh, and compare this man, and Larry and Sergey and Andy, compare them to Ballmer or Elop.. I mean come on

23. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Ballmer compares well with Dubya :)

22. SemperFiV12

Posts: 949; Member since: Nov 09, 2010

I dont care which is used the most, which has most distinct features... Navteq maps have more data = more mapped areas. More consistent experience. Heck Google Maps WAS USING NAVTEQ in the US and Canada not too long ago. Enough said. Just as Apple was using Google Maps. Fanndroids will defend Google Maps, as iSheeep will soon enough defend Apple Maps. Does not change the facts, for now, Navteq is the strongest mapping agent.

24. Shino

Posts: 196; Member since: Jul 23, 2012

Hkhmm, I think that Mr. Eric first should help Samsung pay its $1 billion fine and maybe then talk about Apple. Nokia needed more than 10 years to develop their maps, Giggle needed about 5-6, and Apple needed a liitle over 2. This, my dear Mr. Eric, is something you shoud think about, before talking rubbish.:)

27. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

care to explain your rational as to why Google to help Samsung pay its fine if there still one and apple will take over 2 years to get their map up on par with google map.

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