Say goodbye to Sprint as the yellow and black gets replaced by magenta

Say goodbye to Sprint as the yellow and black gets replaced by magenta
With the news today that T-Mobile plans on merging with Sprint in a transaction valued at $26.5 billion, this could be the end of the road for the Sprint name. The merged company will be known as T-Mobile and will be run at the top by the latter's John Legere. T-Mobile parent Deutsche Bank will own 42% of the carrier, and Sprint parent SoftBank will control 27%. The public will own the remaining 31%. The deal, which still requires regulatory approval, will reduce the number of major U.S. wireless operators by 25%.

The history of Sprint is a long one, dating back to the Brown Telephone Company formed in 1899. But let's move ahead to a time period when you might have first run into the company's cellular business. In 1997, Sprint opened stores inside Radio Shack locations to sell cellphones and wireless service. 20 million handsets were sold over the course of the original partnership.

In 2004, Sprint purchased Nextel creating a combination of the nation's third and fifth largest wireless operators, respectively. The deal was approved by regulators under the condition that Sprint employ its 2.5GHz high-frequency spectrum within four years. On September 17th, 2007, just as the smartphone era was about to kick off, Dan Hesse was named CEO of Sprint Nextel. Under his leadership, Sprint signed a controversial deal with Apple in order to get the iPhone for his customers. Sprint paid Apple $15 billion over 4 years for the rights to sell the phone. Hesse starred in several television commercials for Sprint and also signed off the purchases of pre-paid carrier Virgin Mobile, and 4G network provider WiMax.

In July 2013, after a rousing takeover battle for Sprint that featured rival bids from SoftBank and Dish Network, the Japanese telecommunications company wound up with 78% of Sprint (which it later built up to over 80%). Later that year, SoftBank CEO Masayoshi Son and Sprint CEO Dan Hesse said that they wouldn't rule out a merger with T-Mobile. At the time, Sprint was the stronger of the two U.S. carriers. Sure enough, rumors of such a deal led the FCC and DOJ to quash a transaction before one was even announced. Sprint backed away from the talks, and Hesse was suddenly out as CEO of Sprint. The founder of phone distributor Brightstar, Marcelo Claure, was named Sprint's new CEO in August 2014. The next year, T-Mobile leaped over Sprint to become the nation's third largest carrier.

Sprint tried a number of things to stop its downward spiral. In December 2014 it started a promotion that offered consumers monthly service at roughly half the price of the competition. The carrier offered unlimited data, ended it, and then brought it back. It also started to give its subscribers the option to lease a handset instead of purchasing one outright, or financing a purchase. The currently available Sprint Flex lease runs for 18 months. Once that period of time is up, subscribers can continue to lease the device, or purchase it for thePurchase Price Option. That figure can be paid all at once, or in 6 monthly installments.

But no matter what Claure attempted, it wasn't helping Sprint. With that speedy bullet train known as T-Mobile continually moving forward and innovating, the CEO made the only decision he could be agreeing to merge with T-Mobile. And while there are still regulatory agencies that need to be convinced, if the FCC and DOJ sign off, and stockholders of both firms agree, the Sprint yellow and black will be replaced with the T-Mobile magenta. Sprint will go the same way as EJ Korvette's, Eastern Airlines, Compaq and EF Hutton.

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27 Comments

1. Doakie

Posts: 2478; Member since: May 06, 2009

Good riddance to bad rubbish. I was a Sprint Customer for 11 years and couldn't stay, I wasn't getting what I was paying for. Horrible coverage

4. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

Perfect summary mate! Cherio!

18. Furbal unregistered

The end of CDMA in the US is going to be really soon if this gets approved. Tmobile will kill sprints and verizon is killing theirs in the next 2 years. Hope springs eternal for GSM/LTE unlocked phones.

21. tuminatr

Posts: 1141; Member since: Feb 23, 2009

its gone anyways because its a 3g standard

2. Foxgabanna

Posts: 607; Member since: Sep 11, 2016

T mobile is bout to throw hands with vzw and ATT #Squareupfam.

3. gamehead unregistered

Free smoke cuz -AT&T

15. turboC6

Posts: 89; Member since: Feb 19, 2018

Keep the ebonics in the ghetto where it belongs. We're educated people trying to have intelligent conversations on this site.

16. BuffaloSouce unregistered

Don’t be shook blood, everything is Gucci

22. niteiknight

Posts: 77; Member since: Aug 02, 2012

Lmfao, that's the funniest thing I've seen all day. "Educated people trying to have intelligent conversations on this site" Careful, your racism is showing ;3

24. Crispin_Gatieza

Posts: 3147; Member since: Jan 23, 2014

You're obviously new to these parts turboC6. Yes, we have some fairly well educated folks here and some that are shall we say....not the sharpest shovels in the shed. I'm willing to wager dollars to donuts that those kids who use Ebonics (your words, not mine) are whiter than Wonder Bread. Be nice to these kids and accept their culture, they're going to be changing your diapers in the not-too-distant future.

5. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

“Once that period of time is up, subscribers can continue to lease the device, or purchase it for the current price of the phone minus the lease payments already made.” Fake news. Your made lease payments has zero factor into purchasing the leased phone after 18 months. After paying for 18 months (if you’ve paid for at least 18 months) you will have the option to buy the phone for however much Sprint think it is worth (The exact amount Sprint has listed on their buy back program). Take the iPhone X for example, if the phone retailed for $1,000. After 18 months you would have paid $750. After you’ve foolishly given Sprint $750 to rent the phone, you will have the option to buy it for whatever price they have their buy back price set to. Say if they had it set to $600. You just paid $1,350 for a $999 phone.

6. Alan01

Posts: 621; Member since: Mar 21, 2012

Actually, you're wrong. I changed the story to fix the wording, but the truth is right here. The Purchase Option Price is the difference between what you've already paid for the lease and the purchase price of the phone. Regards, Alan

11. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

Nope, the reason I left sprint was because they were rippig off their customers with their bs leasing terms.

13. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

This is directly from Sprint’s site: Continue making payments. Not ready to make a decision? You are in control. Simply continue making month-to-month payments. These payments do not go toward ownership. (Payments after 18 months DO NOT go towards ownership) After month 18: Pay the Fair Market Value price. (Fair market value is the price Sprint sets for their buy back program) I really don’t know why you guys keep telling your readers lies about Sprint’s deceptive leasing program! https://www.sprint.com/en/support/sprint-flex-lease/more-topics/agreement-information.html

20. Alan01

Posts: 621; Member since: Mar 21, 2012

"Buying your leased device When you reach the end of your leasing term on Flex, you'll have the option of buying your device from Sprint via the Purchase Option Price. This amounts to about 25% of device purchase price or $200 or less--basically, the difference between what you've already paid, and the full price of your leased phone. This remaining balance can either be paid off in one lump sum or divided over six more monthly payments. In this sense, the Flex Lease resembles the standard device payment plan, in that you pay off your device over 24 months of set payments and own it." Check AND mate

25. southernzombie

Posts: 357; Member since: Jan 17, 2017

please apply cool water to the burned area.

27. Crispin_Gatieza

Posts: 3147; Member since: Jan 23, 2014

That's gonna leave a mark, Alan. Maybe you should get the Desitin.

7. Joosty

Posts: 480; Member since: Mar 14, 2013

So which network will we be using? I am unsure of my future as a mobile phone user (1st world problems) I am on sprint and planned to switch to T-Mobile.

8. zennacko unregistered

Both. But probably biased towards GSM instead of CDMA phones I think.

9. L0n3n1nja

Posts: 1575; Member since: Jul 12, 2016

T-Mobile just absorbed cancer, wonder how long until they collapse now as well. ONLY thing T-Mobile gets from this is an increased customer base, and an obsolete network built on old technology.

19. Eclectech

Posts: 355; Member since: May 01, 2013

Dude, they're going to refarm the spectrum to beef up the T-Mobile network, basically like they did with Metro PCS. That seemed to go well and this will too.

10. darkkjedii

Posts: 31269; Member since: Feb 05, 2011

Trumps punk ass might block it.

12. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

Trump should block it. Just to troll.

17. turboC6

Posts: 89; Member since: Feb 19, 2018

Trump's pro-business platform is exactly why they restarted negotiations. Obozo's regulators previously shot the deal down. All those that hate Trump continue to prove that they are absolute morons, totally clueless about every subject they whine about. The left's hate of trump is one the biggest reasons he was elected in the first place, and will be elected again

14. Jrod99

Posts: 756; Member since: Jan 15, 2016

Always somewhat interest in T Mobile but still using my old grandfather AT&T plan. Works for me.

23. warrenellis93

Posts: 550; Member since: Jul 21, 2011

I just want to know what will happen to boost mobile and will this open up them up to allow any unlocked phone instead of just certain approved cdma devices? I

26. southernzombie

Posts: 357; Member since: Jan 17, 2017

Thats the thing I am most curious about. How will it affect the smaller cell companies that sprint works with or owns? Like smaller regional prepaid carriers who use sprints network but aren't actually owned by sprint.

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