Designer behind the HTC One, Scott Croyle, is leaving the company

Designer behind the HTC One, Scott Croyle, is leaving the company
The HTC One line-up is a fine looking set of hardware. The form factor is a step above just about anything else on the market, particularly this year’s new HTC One (M8).

Scott Croyle, Senior Vice President of Design, is the talent behind the design of HTC’s flagship, and he is leaving the company to pursue some of his own ideas. Fortunately, Croyle will be staying on for a “long-term transition” and will continue working with HTC on a consultancy basis.

The torch will be passed to Jonah Becker, who has been part of Croyle’s team, who will take the design lead based out HTC’s offices in San Francisco. “HTC remains at the forefront of smartphone innovation. Scott Croyle will be focusing on special projects and dedicated on next generation developments,” according to HTC in an official statement.

In another move, possibly related to Croyle’s departure, HTC is promoting Drew Bamford, and in addition to overseeing the Sense user-experience, he is being put in charge of all HTC software and services. Bamford will report directly to HTC CEO Peter Chou.


HTC has found itself playing musical chairs with a number of senior managers lately. Croyle’s departure is significant, but will hopefully not negatively impact the positive moves the company has made with regards to its premium product line, the HTC One.

Where we are really interested in seeing HTC make a move is with its marketing. We recently reported on Cher Wang’s move to take over marketing for HTC. While we are not expecting a massive change, any improvements to HTC’s image will only bolster the outstanding product line.

source: The Verge

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28 Comments

1. darkkjedii

Posts: 30836; Member since: Feb 05, 2011

Jony Ive is gonna sue him, for look infringement.

3. RORYREVOLUTION

Posts: 3131; Member since: Jan 12, 2010

Moby too, lol

2. opsys14

Posts: 8; Member since: Apr 25, 2014

samsung, recruit him.

4. ErenJaeger

Posts: 119; Member since: Apr 22, 2014

Samsung might release their own metallic phone. Let's see how that goes first

5. TechFreak123

Posts: 85; Member since: Feb 25, 2014

They already did - Samsung Wave.

7. Sauce unregistered

Just because something is made out of metal doesn't mean it automatically looks good. You need a good designer, like this guy, or Ive. Hopefully Samsung will find somebody with as much skill as these two.

6. Kamehameha

Posts: 44; Member since: Apr 21, 2014

Samsung smartphones and metal? Never gonna happen.

14. RORYREVOLUTION

Posts: 3131; Member since: Jan 12, 2010

Already has, some of their Bada phones from a few years ago were in fact made of metal.

28. Kamehameha

Posts: 44; Member since: Apr 21, 2014

Bada phones weren't smartphones.

26. Ashoaib

Posts: 3269; Member since: Nov 15, 2013

Thats not a bad idea... samsung must hire him to give some design to ugly galaxy lineup

8. khaldoon

Posts: 62; Member since: May 17, 2013

Samsung plz get this guys plz of he ever comes on board with u we might see the companies most peremium phone ever

9. Troysyx

Posts: 181; Member since: Jul 30, 2012

I would leave too if i created a beautiful piece of hardware...TWICE... and they put a sub par camera in it. Again, TWICE!

13. ErenJaeger

Posts: 119; Member since: Apr 22, 2014

It's like a slap in the face. :( 4mp is horrible especially in 2014.

10. Luuthian

Posts: 332; Member since: Sep 09, 2011

I'm not sure why everyone gets so amazed over the HTC devices. About the only "premium" thing about them is they're made of metal and have a fantastic screen. Aside from that they're huge (and certainly not thin), heavy, have massive bezels, and crappy cameras. Hopefully whomever they hire next empasizes good hardware in a smaller package.

22. sipha

Posts: 439; Member since: May 12, 2012

I hope the keep it at that very acceptable 9.4mm, but increase the battery!!

11. wilsong17 unregistered

if some of you dummy want a metal phone jsut buy a iphone or a htc how hard can it be bro.. leave Samsung plastic alone

12. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I prefer plastic. My ipad already giving little electric shock if I take them out of book case. My body has quite a bit of static charge that even metal door knob could give me a shock.

24. papss unregistered

That's shocking if true. ;)

15. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Meh... I wouldn't call the Senior Vice president of Design the "talent". Just the administrator. The talent would be the designers and engineers who actually did the work. At most he got to say, "Okay, let's go with this one." There's plenty of us here on this site alone who could have said OK; can we all be SVP's now???

16. Mube007

Posts: 260; Member since: Sep 24, 2013

Samsung u cheater y whatsapp is not running on bada os?

18. anirudhshirsat97

Posts: 408; Member since: May 24, 2011

Although cheater isn't the right word. Any Smartphone without whatsapp is preety much seen as useless currently.. Where I live, don't know about others.

17. CX3NT3_713

Posts: 2348; Member since: Apr 18, 2011

Haha!! Deuce

19. express77 unregistered

Samsung design team = HTC marketing team.

20. Taters

Posts: 6474; Member since: Jan 28, 2013

The head engineer probably got sick of ignoring engineering principles when designing the internals in order to cater to the design team.

21. KillerKeyboard

Posts: 372; Member since: Nov 21, 2013

Dat pose....

23. mmmanuuu

Posts: 403; Member since: Nov 05, 2013

Sammy, get him get him ! Don't lose him !!!!

25. skinny95black

Posts: 113; Member since: Jan 06, 2013

They should fire the camera department team

27. Trex95

Posts: 2364; Member since: Mar 03, 2013

Samsung earthier should fire the design team and camera department cause camera can't take that descent still at low light dapesit compare it to 4 MP .

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