Could Apple lose the trademark exclusivity to the term iPad?
posted by Andrew B. / Apr 13, 2012, 4:39 PM
Has the term iPad become synonymous with tablet, or do consumers still think of Apple when they hear the name? With such a large selection of tablets to chose from now, Apple must maintain that it's their brand name, and that iPad remains synonymous with its tablet and only its tablet. In the past companies like Xerox and Kleenex have been in similar situations where they've had to be careful that the company and branding are specific to their respective products in order for the term to remain a legally protected trademark.
Professor Jessica Litman, of Michigan Law School says Apple has done a pretty good job at protecting its trademarks from becoming generic terms in the past. She says Apple "is able to skate pretty close to the generics line while making it very clear the name is a trademark of the Apple version of this general category."
It's hard to imagine looking at any tablet and calling it an iPad, but there's a growing consumer base new to the tablet market, and they hear the terms iPhone and iTablet, and iAnything and just assume it's a techie term for the later half of the product name. Apple in itself has put a lot of emphasis on the word Apple, so it's likely that if it were to lose the exclusivity it would fair just fine. After all, who is going to want to buy a "Samsung Galaxy iPad?"
Posts: 4721; Member since: May 17, 2011
I am sure with some money from Apple .. they will be allowed to dominate the tablet world with their always imitated never duplicated ipad
posted on Apr 13, 2012, 5:18 PM 2
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posted on Apr 13, 2012, 5:40 PM 8
Posts: 1361; Member since: Nov 19, 2011
If they did rename it the Samsung tab, I could understand. Because most of the parts are Samsungs.
posted on Apr 13, 2012, 6:32 PM 6
Posts: 5506; Member since: Oct 08, 2009
Which parts? Can you list all the parts in an iPad and what percentage are Samsung made?
posted on Apr 13, 2012, 7:38 PM 3
Posts: 14605; Member since: Dec 19, 2008
the GPU is PowerVR, which is then delivered to samsung to include on the chipset. its not actually made by samsung themselves. What taco doesnt ever realize, is that if samsung ever decided to play hardball and not renew their contracts with Apple, Apple would be reduced to using companies like Hauwai to manufacture their ipad chips, as so few companies can handle the volume.
posted on Apr 14, 2012, 9:16 AM 2
Posts: 966; Member since: Feb 02, 2012
Customers that aren't "power users" or "techie" tend to hear the name iPad and assume that any tablet is an iPad. That name has practically become a household name, but not all customers know exactly what an iPad is. They see any tablet and call it an iPad. Granted, these are the customers that are better off with a basic phone rather than a smartphone, but they do exist. I highly doubt Apple would allow any company to use the name iPad.
posted on Apr 13, 2012, 6:46 PM 0
Posts: 14605; Member since: Dec 19, 2008
i wouldnt be so worried about samsung using the iPad name as much as chinese knock offs. If Proview can successfully maintain the ipad trademark, either Apple will have to bow to them for royalties, or they wont, and the next day the market will be flooded with knock offs all putting the ipad name front and center. Anyone that isnt aware that ipad is a specific apple item and not a generic term for tablets will be at risk to buy a knock off without realizing it.
posted on Apr 13, 2012, 6:57 PM 1
Posts: 5993; Member since: Dec 22, 2010
IF ProView wins their trademark fight in China, then Apple will need to decide how valuable the iPad identity is in China. If they could use say, iPod Touch XL in China and iPad everywhere else, then ProView gains nothing. If iPad in China is critical to Apple and ProView wins the trademark fight, then it is time for Apple to open up its checkbook.
posted on Apr 14, 2012, 4:17 AM 0
Posts: 209; Member since: Dec 11, 2008
I doubt that Samsung will make an "iPad," since there is another company in China that says they own the trademark, not Samsung. Plus the other company couldn't sell their product as being an iPad outside of China. They'll likely settle for cash.
posted on Apr 14, 2012, 10:35 AM 0
Posts: 191; Member since: Nov 22, 2011
I have a friend of mine who bought a chinesse generic tablet which was running android 2.2 and she called it "Ipad". I looked at her and I told her this is a Tablet not an ipad anyways she got a playbook now and from time to time she still called it an Ipad. I think that people who arent over the tech they use teh work ipad to describe a tablet. I agree with the article
posted on Apr 15, 2012, 10:17 AM 0
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