Could Apple be moving to introducing products twice a year?

Could Apple be moving to introducing products twice a year?
While Apple’s chief executive Tim Cook is doing the rounds in the media these days speaking on how Apple changed in his first year or so, the company’s former CEO, John Sculley, might have just made it into the spotlight with some extremely interesting comments.

First, Sculley thinks Apple is managed extremely well at the moment. That is hardly a surprise given Tim Cook’s background.

Second and most importantly, though, Cook might have plotted a groundbreaking change in just how aggressive Apple is. How? By moving to introducing products not once, but twice a year.

Now, this is just a suggestion, but a very curious one. Apple introducing the fourth generation iPad nearly six months after the launch of the original is unprecedented, and that’s the first sign of what could we have in the future.

And now, Horace Dediu of Asymco weighs in with 6 more interesting facts that could hint to Apple moving to semi-annual production.

First, comes the fact that Apple has ramped up the iPhone 5 launch quicker and wider than ever. The new iPhone is launching in an unparalleled number of countries, and with almost no delay for markets outside the U.S. This means that unlike previously, Apple won’t benefit from sales to new markets as the fiscal year goes.

Next, consumer anticipation to the company’s yearly cadence is drying up sales for a quarter or two prior to the launch of a new device.

Also, Hon Hai, a company you know by its Foxconn trade name, has moved locations closer to workers. And this allows it to rely less on migrant labor, and be steadier in terms of workforce.

Could all of this mean that Apple is indeed moving to a semi-annual product cycles? This could be a huge change for the industry, and the first big Tim Cook move. What are your thoughts on this, is it possible and what would be the ramifications?

source: TUAWAsymco



48. MC1123

Posts: 1256; Member since: Nov 12, 2012

even they will really release 2 device but the UI of iOS is still the same, its not worth to buy..peopel want to explore and personalize things..but since people who buy iDevices are those people who are on the go.... but apple really need to bring iProducts to more market and with cheaper price tag even though this is just wishful thinking!

45. downphoenix

Posts: 3165; Member since: Jun 19, 2010

The every 6 months thing would make sense if there was more differentiation with the skus. Take the Ipads for instance, the Ipad Mini and Ipad regular both can sell once a year, but can stagger the releases 6 months apart. Apple should do same for Iphone IF they are going to utilize a different sized sku. Maybe a 4.8 or 5 inch model to complement the 4in sku.

43. Aeires unregistered

More released products each year will equate to less prestige for their devices.

40. bubbadoes

Posts: 1225; Member since: May 03, 2012

looks like a lot of "S" models to come from out Apple

39. darkkjedii

Posts: 31816; Member since: Feb 05, 2011

Smart move by apple. The tech landscape is changing, and apple isn't changing fast enough. Tim cook isn't as stubborn as SJ. This could b big for apple.

35. R.Kh.

Posts: 3; Member since: Dec 10, 2012

Wow!!! 2 wetdreams a go on....

30. llooppss

Posts: 3; Member since: Nov 22, 2012

Where have you seen some kind of fact that Apple plan twice-a-year circle??? Maybe earlier iPad release had other purpose than to introduce twice A year circle??? This uh how crappy incorrect rumors start... From how it looks, new iPad (iPad 4) is DID NOT start a new circle, it is just an update of existing circle. The new iPad is still a new iPad (no point clarifing if first "new iPad" is 4th or 3rd). Fact to suggest it = LIGHTNING CONNECTOR. Jesus, this rumor you, PhoneArena, start speaks of your credibility in the industry..

31. llooppss

Posts: 3; Member since: Nov 22, 2012

There Are many other facts (like how they position new iPad in market) that suggest mine theory, but is there any facts to suggest yours rumors???

25. techloverNYC

Posts: 601; Member since: Nov 20, 2012

This will kill apple. One reason many ppl like apple is bcuz it only releases one product of its kind per year. When ppl buy apple product they don't have to worry about getting outdated as fast as other product. For example if I buy an iphone 5 when it releases I dnt have to worry about the iphone 6 or 5s for about another year. Android will be out dated as fast another company release its new flagship phone. If apple products life cycle is shorten then they really cant justify their premium price tags.

32. Valdomero

Posts: 708; Member since: Nov 13, 2012

That's what it's killing them actually, releasing a product once a year means they only get a huuge amount of money once a year, the subsequent months are some profit they get from their sales since iFans will buy their product no matter what, the thing is, this move they're making might kill them as well. Selling the same devices with mini minor upgrades twice a year will render the people tired of the same crap, the only difference instead of one crap a year, it will be two craps a year. However, Androids, they have almost the same life cycle, the only difference in Android is that several companies are releasing their respective low-range, mid-range and flagship phones almost at the same time that is overwhelming for customers, but that's the beauty of competition and diversity, PEOPLE CAN CHOOSE. Personally, I'll stick with the Galaxy S series for now (waiting for S4 yaay!!).


Posts: 4851; Member since: Apr 13, 2012

They rather should stick to 1 product every 3 years, buying Apple products are choice less, cause you only get to choose 1 midrange product with a high end price, so what point is there buying Apple?

27. darkkjedii

Posts: 31816; Member since: Feb 05, 2011

Troll that's your weakest post yet. Go back to the drawing board dude

34. No_Nonsense unregistered

You need to see his attempts at trolling on WP articles. Perhaps chaoticrazor would give you a better idea.

41. darkkjedii

Posts: 31816; Member since: Feb 05, 2011

Troll sucks sometimes, and other time he's rite on point. All and all I don't take him serious.


Posts: 4851; Member since: Apr 13, 2012

You wasn't that smart to understand what it was, and I was referring!


Posts: 4851; Member since: Apr 13, 2012

Is that all you've got to say?

22. Bozzor

Posts: 248; Member since: May 02, 2012

This will actually make the global supply chain smoother eventually, but more stressed initially.

19. dragonscourgex

Posts: 307; Member since: Jan 16, 2012

I think Apple needs to work on their UI. Is has always been boring since the first iPhone, for me. I find Android and Windows puts a smacking on iOS on the UI. But, what can Apple do to change up their UI, they have complain and sue so many people to "protect" their UI that most companies have already come up with different UI.

21. noim1

Posts: 297; Member since: May 15, 2012

And thanks to that there is more innovation ...and new it Tit For Tat time !!

15. rickywinataa

Posts: 262; Member since: Apr 05, 2012

this is a great idea if they can keep up with the new hardware and software demand. however, we must see how apple distributes their products globally, this is something that they must learn from htc and samsung because for example, almost every country globally received sgs3 soon after they sold the phone in europe. while for apple, the distributions are just all messed up with countries like russia, china and south korea all of them are big and rich countries with a great number of population just received iPhone 5 for 3 days now. now imagine an apple user in russia or south korea, wanting to buy iPhone 5S, he / she will get the phone 3 months after the launch date in US and after he / she bought it, in 3 months that phone will be a previous gen phone, that's rather unacceptable

14. drnggaj33

Posts: 127; Member since: Feb 29, 2012

they'll be making the same phone twice a yr not just once a yr idgaf ......i luv my android my hardwear is still better this ip5 or ip4s and my samsung nexus is a yr old already needs to do btter with its ios but that means them copy google aka android so i really dont care how apple stuff comes out

12. amiaq

Posts: 509; Member since: Jun 30, 2012

Multiple announcements a year.. COPY CAT!!

9. bootroot

Posts: 35; Member since: Sep 11, 2012

Twice a year with twice less innovation! Sure it's possible! Iphone 5s Iphone 5s turbo (with speedier home button) Iphone 5s turbo sport (with vents for heat dissipation) Apple need to move his A// o people will grow tired...

18. blingblingthing

Posts: 988; Member since: Oct 23, 2012

Getting a speedier Iphone with that same lousy OS changes nothing Apple..

26. darkkjedii

Posts: 31816; Member since: Feb 05, 2011

Some of these comments r intelligent, but yours was plain corny...try again


Posts: 4851; Member since: Apr 13, 2012

So why don't you back his post, instead of saying your this and that! Speak wisely, and with hard facts! ™®©

33. No_Nonsense unregistered


8. MeoCao unregistered

From Maps and iPhone 5 design problems we can see that Apple is far from being "well managed" let alone "extremly well managed". I read a report about good HTC Q4 results and iPhone 5 discount promotion capaign which paint a grim picture of Apple sales at the moment. Last year Apple almost had a free ride when the only serious competition to iPhone was SS Note which was a new concept at the time. This year it's very different and Apple is feeling the pressure. w/o innovation the obvious thing Apple can do is releasing its products more often and it may release more variants of iPhone and iPad. But we can see that Apple is losing script b-c it just can't compete with Android in choice and affordability.

10. TheLibertine

Posts: 484; Member since: Jan 15, 2012

I would say they produce/use brilliant hardware, but comparing to Android Jelly Bean iOS 6 is mediocre at best and hinders them to really move forward. Instead, they concentrate on primitive specs-bumps and a few great designs, leading to stagnation.

11. redmd

Posts: 1970; Member since: Oct 26, 2011

very well said. also I wonder what the pattern be like. iPhone 5S in March then I iphone 6 in October. I bet the next move would be to open the ecosystem.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless