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Cook sees iPad revenue rebounding this year; more cross platform products coming

Posted: , by Alan F.

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Cook sees iPad revenue rebounding this year; more cross platform products coming
With Apple iPad sales declining 24.8% year-over-year in the fourth quarter, is there hope for a turnaround in the sector? There is, if you listen to Apple CEO Tim Cook. The executive says that Apple iPad sales will show growth by the end of this year. Sales of the device have been hurt by the release of the 5.5-inch Apple iPhone 6 Plus and Apple iPhone 6s Plus. In addition, the lack of a strong upgrade cycle means that tablets aren't replaced every two-years like many smartphones are.

Sales growth for the device could come from this year's eventual release of the Apple iPad Air 3. Based on the leaked images of a case for the device, the iPad Air 3 is going to have many of the features found on the 12.9-inch Apple iPad Pro, but in a smaller, more affordable package. The iPad Air 3 is expected to have a quad-speaker system, support the magnet based Smart Connector to sync with accessories like the Smart Keyboard, and work with the Apple Pencil. The Apple iPad Air 3 should also feature the Apple A9X chipset under the hood. The tablet is expected to be unveiled next month at a Apple media event.

Cook also spoke at an Apple town hall meeting, and according to those who attended the event, he said that Apple could release more cross-platform apps that would work on both iOS and Android. Apple has a version of the Apple Music app for Android users. Offering iTunes music, book and video sales to Android users could help Apple bring in a ton of revenue considering that Android is the most widely employed smartphone operating system in the world.

Besides discussing the iPad, Cook noted that the 74.8 million iPhones Apple sold in the fourth quarter would cover the combined populations of New York, London, Beijing, and Shanghai. And lastly, the executive said that the Apple Watch was not not only one of the "hottest" holiday gifts, he added that the smartwatch sold more units during its first holiday quarter than the number of iPhones sold during the handset's first holiday quarter in 2007.

source: 9to5Mac, AppleInsider

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posted on 04 Feb 2016, 19:52 6

1. SamsungPhanboy (banned) (Posts: 765; Member since: 31 Mar 2015)

iPad Air 2 is the best mobile tablet available.

posted on 04 Feb 2016, 22:10 2

12. darkkjedii (Posts: 24454; Member since: 05 Feb 2011)

iPad Pro

posted on 04 Feb 2016, 23:05 4

15. French_Toast (Posts: 87; Member since: 02 Sep 2015)

Sorry but there is no real Ipad Pro!

posted on 04 Feb 2016, 23:34 2

17. TerryTerius (unregistered)

I have to agree with you my man, the pro is amazing. I'm not convinced its price is justified since it's as much as a MB Air, but It is a fairly impressive product. From the battery life, to the speakers, speed, display, and fluidity. It definitely is not as much of a productivity machine as Microsoft's Surface Pro line, but it is certainly a better tablet with a better app selection. I'm glad I bought it, it fits my needs perfectly.

posted on 05 Feb 2016, 08:40 1

28. darkkjedii (Posts: 24454; Member since: 05 Feb 2011)

Very solid device bro, my next tablet. +1

posted on 05 Feb 2016, 00:29

20. NoToFanboys (Posts: 2940; Member since: 03 Oct 2015)

would love a 10" version AKA iPad Air 3 (hopefully)

posted on 05 Feb 2016, 04:26

26. QWIKSTRIKE (Posts: 1276; Member since: 09 Mar 2010)

Surface Pro is starting to take the steam out of the iPad Air "sails". When the Surface Phone arrves the heat form those sales will continue to melt iPad sales further.

The game changer is feeling the heat from the new game changer on the block.lol

posted on 06 Feb 2016, 11:55

33. arslanalikhan (Posts: 10; Member since: 18 Feb 2013)

really ??? not better than surface pro4

posted on 05 Feb 2016, 03:14

24. Dr.SamX (Posts: 187; Member since: 19 Jan 2015)

Pixel C is.

posted on 04 Feb 2016, 19:56

2. ibend (Posts: 6633; Member since: 30 Sep 2014)

it will rebound cause of iPad air 3, but not for long..

posted on 04 Feb 2016, 21:37

10. engineer-1701d (unregistered)

apples is pushing and not the right way, irunes on android say good bye to millions of users for the reason of itunes is really the only thing keeping them because of money spent on songs and movies

posted on 04 Feb 2016, 19:59 6

3. Tziggy14 (Posts: 528; Member since: 02 Sep 2014)

I hate Apple but if they bring iMessage to Android, i would be a happy camper.

posted on 04 Feb 2016, 20:05 1

5. TerryTerius (unregistered)

If only such a world existed, that would be awesome. Or at the very least, if Google had something similar to that which was compatible with iMessage as well.

posted on 04 Feb 2016, 20:41

7. AlikMalix (unregistered)

There are a lot of people that would love to get iMessage on android... unfortunately iMessage is tied to other services like Find My Friends, Siri, iOS keyboard features, and so on (not to mention new forcetouch interactobility) - not sure if it's as easy as porting a standalone app to android

posted on 04 Feb 2016, 21:19 2

9. cncrim (Posts: 900; Member since: 15 Aug 2011)


posted on 04 Feb 2016, 20:03 2

4. TerryTerius (unregistered)

I'm going to be honest, the pro is the best tablet I've ever used. Although it cannot completely replace a laptop or desktop, it does 99% of what I need. The battery lasts me between 9-13 hours depending on what I'm doing, and so far there is absolutely zero lag. I just hope that with the model they released this year they have a better solution for propping it up, more akin to Microsoft. If not something built-in, at the very least they need a more effective keyboard, preferably with backlighting like logitech's offerings.

posted on 04 Feb 2016, 23:08 1

16. French_Toast (Posts: 87; Member since: 02 Sep 2015)

There is a tablet that has all what you ask, is the Surface Pro ;)

posted on 04 Feb 2016, 23:45 1

18. TerryTerius (unregistered)

Microsoft's app selection is nowhere near Apple's. That was my primary reason for not picking up a surface Pro. That, and the IP Pro works seamlessly with the iPhone 6s Plus I have as a work line. The surface Pro is a better laptop substitute due to having a full on desktop OS, but it is not as good of a tablet. Don't give me wrong, it's a great device and windows 10 has lots of promise. But it isn't for me. Not yet anyway.

posted on 05 Feb 2016, 02:07

22. chocowii (Posts: 470; Member since: 30 Jan 2014)

iPad pro was never meant to replace desktop oses. It will come to a full circle now, once near obsolete laptops will now be a thing again. Hybrids will be the new black.

posted on 05 Feb 2016, 04:08

25. MrElectrifyer (banned) (Posts: 3960; Member since: 21 Oct 2014)

Curious, which iPad apps do you use that have no alternative on the Surface?

posted on 05 Feb 2016, 07:33

27. French_Toast (Posts: 87; Member since: 02 Sep 2015)

There's no Apple toys apps on Surface Pro but there no real
professional application on any IPad.

posted on 05 Feb 2016, 09:23

29. TerryTerius (unregistered)

You prefer the Surface Pro, I get it. Good for you.

posted on 05 Feb 2016, 10:49

30. TerryTerius (unregistered)

Primarily D.A.W and synth apps, quite a few games, and iMessage/FaceTime. You can run full on programs like cakewalk on the surface pro to the best of my knowledge, but I've had enough bad experiences using audio workstations on windows laptops and desktops that I don't want to be bothered with it again. There's a reason most studios you will ever go into use Macs.

And to be frank, there are quite a few apps that do have windows alternatives, but they are not as polished or frequently updated as their Apple or Android versions. That was part of the reason I got rid of my 920, and why I didn't buy the icon or 830. And yes, I'm aware that was sometime ago. But the situation now is not drastically different from but it was then, though it is slowly getting better.

Like I said, I honestly don't think the surface Pro is a bad product, but it isn't for me.

posted on 05 Feb 2016, 13:06

31. MrElectrifyer (banned) (Posts: 3960; Member since: 21 Oct 2014)

Regarding DAW and synth apps, ever used Adobe Audition or Bitwig Studio:


As for games, you probably never considered the Steam library, which contains loads of exclusives you'd probably never see on iOS to begin with (not to talk of getting updates for them), many of which are playable on the Surface Pro according to this channel:


Combine that with the Gesture Works GamePlay add-on, and you're playing those games similar to what an iPad version of the game would be, except you have multiple other dimensions of control:


In the end, use whatever works for you.

posted on 05 Feb 2016, 14:09

32. TerryTerius (unregistered)

Yes, I have. But considering that all the equipment I work on already runs on OSX (as does Tree Sounds, and both other studios I go to) I have an iPhone as a business line, and so on and so forth… It made little sense for me to buy the surface Pro. If I want to use steam, I have a Dell XPS One-27 in my basement for that. Among a few other programs I use on it from time to time.

Like I said, it isn't for me. It's great that you enjoy it but it wouldn't have fit my needs. And you're right, being satisfied with what you bought is all that really matters. Enjoy your day stranger!

posted on 04 Feb 2016, 20:32

6. oozz009 (Posts: 520; Member since: 22 Jun 2015)

I think Tim Cook was throwing at us an Easter egg (iPad Air 3) coming soon!

posted on 04 Feb 2016, 20:59

8. lyndon420 (Posts: 4963; Member since: 11 Jul 2012)

If Apple starts porting over a bunch of their services to Android (which I think is a great idea), it would be nice if they cut back/eliminate these tiresome lawsuits. Play nice and they could end up with something quite amazing.

posted on 04 Feb 2016, 21:53 1

11. joey_sfb (Posts: 6541; Member since: 29 Mar 2012)

Not likely as it goes against their current business practices which is to lock in their customers.

Apple seeming striving to remove standard interfaces, update their own every few years is an extension to this lock in policy.

posted on 04 Feb 2016, 22:12

13. cncrim (Posts: 900; Member since: 15 Aug 2011)

Only happen in dream, Apple will never do that the whole point exclusive to lock ios user keep buy Apple product.

posted on 04 Feb 2016, 22:46

14. TerryTerius (unregistered)

Tim Cook knows that high end smart phone sales are beginning to plateau, and as such sales of iPhones will fall. Which would mean that they can either start focusing more on services, or make less money by moving down market which would not make a lot of sense. I would not be surprised to see more Apple services on android devices. I don't think Apple really has a choice.

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