Chen: Demand for BlackBerry Passport exceeds expectations

Chen: Demand for BlackBerry Passport exceeds expectations
BlackBerry CEO John Chen is happy that there are shortages of his new business-centric handset, the BlackBerry Passport. Chen says that this indicates strong demand for the device. He would rather see issues develop with inventory, than build too many units. The executive says that the company was focused on the 30% of the smartphone market where the owner sees his device as a tool instead of an "entertainment portal."

BlackBerry sold 52.3 million units in 2010. By last year, sales had declined to 13.7 million phones, leaving many to question whether BlackBerry could survive. But CEO Chen has the company on the right path. With its square 4.5-inch 1440 x 1440 screen, the Passport is perfect for viewing spreadsheets, documents and emails. And with BlackBerry Blend, business users can take the Passport into the field while using BlackBerry Blend to access the information in the office using a PC or tablet (ironically, not the BlackBerry PlayBook).
 

BlackBerry has already green lit a sequel to the Passport, in light of the strong demand the handset has seen. And next month, the BlackBerry Classic, Chen's reward for longtime BlackBerry users, will be unveiled. With a physical QWERTY trackpad, and old-school function keys, this is a treat for 'Berry users who want hardware that reminds them of the good old days, but powered with today's BlackBerry 10 OS.

With the BlackBerry Passport kickin' it at the top end, the BlackBerry Classic aimed at the mid-range, and the BlackBerry Z3 covering emerging markets, it sounds like the manufacturer has its ducks in a row for the first time in years.
 
BlackBerry's lineup has never been stronger

BlackBerry's lineup has never been stronger



source: TheGlobeandMail via Crackberry

Related phones

Passport
  • Display 4.5" 1440 x 1440 pixels
  • Camera 13 MP / 2 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2200 MHz
  • Storage 32 GB + microSDXC
  • Battery 3450 mAh(23h 3G talk time)

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46 Comments

1. NotAGeek

Posts: 279; Member since: Jan 26, 2014

Congratulations Chen! I hope that the classic will also be well-accepted by the market

3. AnTuTu

Posts: 1592; Member since: Oct 14, 2012

Congrats BB great stuff. Also, introduce another device in rectangular form factor with similar sort of specs and it will sell like hot cakes.

24. Ashoaib

Posts: 3269; Member since: Nov 15, 2013

Chen is on the right track... I heard that we can side load google play store and install android's applications? thats great

28. meanestgenius

Posts: 21453; Member since: May 28, 2014

Yes, you can do that through a side loaded app called "Snap".

33. Doakie

Posts: 2478; Member since: May 06, 2009

Sad because the last Blackberry hold out I knew who was an office worker ditched his Blackberry Curve this year and switched to a Samsung Ativ SE. I don't know anyone who the Classic will be geared towards anymore.

34. meanestgenius

Posts: 21453; Member since: May 28, 2014

Really? (No sarcasm intended). I know more than a few people who still use BlackBerry Bolds (9900, 9930) and curves (9320). They can't wait for the Classic to be released. They said that they rather a BlackBerry that seemed familiar to them, i.e. with the "tool belt" and trackpad. Trust me, when the Classic is released, it will have more sales than the Passport due to BBOS7 holdouts flocking to it.

2. dome888

Posts: 86; Member since: Oct 10, 2012

chen expectations were low to begin with.

4. AnTuTu

Posts: 1592; Member since: Oct 14, 2012

Did Chen tell you that or are you dreaming???

12. dome888

Posts: 86; Member since: Oct 10, 2012

trust me chen will just keep saying huge demands but will never release official figures.

14. BobbyDigital

Posts: 2124; Member since: May 29, 2014

Sure. I'm sure you're in the know. NOT.

22. Mxyzptlk unregistered

That was a legitimate point he made

23. BobbyDigital

Posts: 2124; Member since: May 29, 2014

No. It wasn't. It was legitimate trolling. Which is why you agree with it.

40. Mxyzptlk unregistered

I don't need you to think for me

42. BobbyDigital

Posts: 2124; Member since: May 29, 2014

Somebody's got to! You're just a trolling iDiot otherwise.

27. meanestgenius

Posts: 21453; Member since: May 28, 2014

Official figures will eventually be released, especially when it's time to report quarterly figures.

10. Mxyzptlk unregistered

Well he got one thing right by not making too much inventory. I doubt demand would be as good as traditional phones in the nonniche market.

16. BobbyDigital

Posts: 2124; Member since: May 29, 2014

I'm sure there's ZERO demand for your comments on a BlackBerry post. Or any other post except for Apple posts. Truly surprised you're not trolling. Christmas must have come early.

17. Mxyzptlk unregistered

Did you bother to read my comment?

18. BobbyDigital

Posts: 2124; Member since: May 29, 2014

I did. That's why I said "Surprised to see you're not trolling. Christmas must have come early". Did you bother to read mine?

39. verty

Posts: 132; Member since: May 07, 2012

Get a life!!!!! Mxy whatever your name is. If we put you in Chen's shoes you couldn't do a quarter of what he's done. Yeah we know your MO....turn tail and run (yuck). Jump ship abandon crew(useless captain you are). But look at mi(my) Chen nice guy ever smiley. Look at his brilliance at work and his bravery in saving a sinking ship and damnnnnn he is doing a good job. Even if blackberry fails John you got my heart and your name is in the Hall Of Fame 'permanently'. Not like some profitless trollers. Please compare him to some half witted vexing deceitful unwise Elope and please lets stand up and give the man an applause. Once again Chen I say well done.

41. Mxyzptlk unregistered

I'm not a ceo so no you can't put me in Chen's shoes. Yes he may have stopped a ship from sinking. He'll be able to remain that way as long as he doesn't try to compete in the traditional smartphone segment. It'd be the Z10 and Storm all over again.

43. meanestgenius

Posts: 21453; Member since: May 28, 2014

I disagree. Considering how well the Z3 is selling, and the fact that it just won an award, plus how well the Passport is selling (it's mainly selling to consumers right now) AND how much demand there is for the Passport, I think BlackBerry would do rather well for itself in the traditional smartphone segment. The Passport (and Z3 before it), have shown that there are still consumers that wish purchase BlackBerry's. Indonesia, Dubai, Malaysia, the U.A.E....these are all places where BlackBerry still sells well. And let's not forget South Africa, where BlackBerry sells so well that they have some 40% or more market share. John Chen has done extremely well in a relatively short time, and things will only continue to get better for BlackBerry. In the coming months, this will become more evident, especially when quarterly earnings are released. The Z10 and the Storm were both pre-Chen. You harping on those phones and what happened during their release would be akin to me harping on Apple back in the 80's when the Late Steve Jobs was ousted from the company. Different things happened with different management. Should I be saying that what happened before without Steve Jobs is going to happen now that he is no longer with us? John Chen is doing amazing things with BlackBerry and has them well on their way to profitability. You would do well to remember this.

44. Venkatramanan

Posts: 327; Member since: Aug 15, 2014

A traditional smartphone is the one like old Blackberry phones.

5. jeibal02

Posts: 7; Member since: Sep 21, 2014

How great for them. They should release a smaller version of it as well.

6. Zeeya

Posts: 331; Member since: Mar 17, 2013

Smaller?? Like a ID Card?

7. darkoman4

Posts: 181; Member since: May 30, 2014

Good for BB.

8. blackberry_Boy

Posts: 213; Member since: May 27, 2014

That's great news for blackberry my favorite phone of all time

9. jayc_m

Posts: 12; Member since: Jul 23, 2014

Kudos bb :)

11. wrm2013

Posts: 231; Member since: Mar 28, 2013

they keep true to their demo. case being the low specs of the classic. they could have widened that demo but choose not to. I was going to get the classic until I saw the specs. just bought z3 compact.

13. dodger

Posts: 28; Member since: Jun 03, 2014

I was waiting for the Classic as well, but was disappointed by the spec's. Now on the prowl again !

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