T-Mobile customers use the most data, AT&T comes last

T-Mobile customers use the most data, AT&T comes last
So, how much data did the month of February see wasted used on Verizon, AT&T, T-Mobile or Sprint by cellular and plan type? Well, the latest AppOptix report by research firm Strategy Analytics brings us the answer to that pressing question. Not that it comes as a huge surprise, but folks on the cheapest unlimited mobile data plans - those of T-Mobile and Sprint - are again using much more bytes than those on the "premium" carriers like Verizon or AT&T.

As you can see from the graphs below, T-Mobile subscribers are still the absolute leaders in monthly data usage among all four major US carriers, with about 5GB on average, followed by Verizon at about 4GB, Sprint, and, finally, AT&T with the extremely modest for today's standards less than 3GB. This is for cellular data, but Wi-fi usage distribution gives us a similar picture, with Sprint and T-Mobile followed by Verizon this time, and then AT&T. Ma Bell ran a promo in Q4 that brought in a lot of prepaid subscribers on bring-your-own-device plans that have lower data limits, which could explain while AT&T is last in average data usage.

When broken down by plan type, the users on unlimited are using more than twice the average amount of data than those with monthly quotas, while the pay-as-you-go crowd are only a fraction of the consumption. Given that "data prioritization" aka throttling kicks in at much higher thresholds on all carriers, especially T-Mobile, those average numbers look pretty modest to us anyway, but let's not forget that they include all subscribers, even those without data plans, or on prepaid with cap limitations.


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9 Comments

1. Smita16

Posts: 1; Member since: Mar 22, 2018

Do you proof read what you write? First paragraph you state that Sprint users are using more cellular than premium carriers.....but your pretty graph says otherwise.

2. Crispin_Gatieza

Posts: 3098; Member since: Jan 23, 2014

Try a little reading comprehension before criticizing. The paragraph refers to DATA usage among cellular customers. In this respect, the author is correct in that T-Mobile subscribers use the most cellular DATA and Sprint customers use the most Wi-Fi DATA. The title of the article refers to DATA in general. If the article were just about cellular then Wi-Fi numbers would have been excluded.

4. Dadler22

Posts: 233; Member since: Dec 11, 2008

Sprint using the most wifi doesn't surprise me thier data network sucks

6. technitude

Posts: 263; Member since: Dec 19, 2013

That would be a valid comment, if AT&T users didn't use more WiFi data as a percentage of their total data AT&T 19.7% of 14.5k ...is cell data (not WiFi) Sprint 22.1% of 17.6k Verizon 23.5% of 16.7k T-Mo 28.0% of 18.2k The fact that AT&T uses the least cell data overall, says a lot about either their customer base, or their network. But, in that they depend the most on WiFi... technically, you're saying AT&T's network is the worst and T-Mobile is the best.

3. libra89

Posts: 2259; Member since: Apr 15, 2016

Hmm this is very interesting.

5. gamehead unregistered

Why is AT&T the lowest?

7. James73701

Posts: 1; Member since: Mar 22, 2018

Hopefully some day people wiil wake up and switch to the Greatest Cell phone carrier T-Mobile we have the cheapest rates, best network service the most helpful people working for T-Mobile last but not least The Greatest CEO Big John Ledger his 110% committed to give you the best service we ❤ T-Mobile

8. jonathanfiuwx

Posts: 178; Member since: Mar 10, 2017

Well damn. I didn't expect retail employees to work off hours in sales. I hope they paid you commission

9. civicsr2cool

Posts: 257; Member since: Oct 19, 2016

Wow that is really low! I use over 200GB every month on mobile data, I knew I was an outlier but I guess I'm WAYYY out in left field.

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