Carl Zeiss holds the “Carl” and becomes “ZEISS”

Carl Zeiss holds the “Carl” and becomes “ZEISS”
For those that do not know, ZEISS does more than photo-optics, the company has a wide portfolio that deals with microscopy, metrology, planetariums, even semiconductor manufacturing technology (lithography requires amazing optics).

Carl Zeiss has been using the “ZEISS” brand for a while, but the photo-optics we have seen on smartphones (and other lenses) have still been bearing the “Carl Zeiss” branding we are familiar with.

The change was made to “create consistency” across its brand (even though the company has been called ZEISS for a long time. Going forward, ZEISS will begin labeling its lenses differently The company was founded by Carl Zeiss in 1846 when he started making microscopes.

The branding effort is the result of the company’s work to position ZEISS across the board and maintain a consistent image for the brand. No changes are being made to the company’s products with the change of the brand, although we could see some aficionados wanting to hold on to equipment that has the founder’s name as a potential collector’s item.

We have already seen hints of the new brand on leaked images for the forthcoming Nokia EOS device being introduced on July 11th. A couple weeks ago some photos emerged of the EOS chassis and PureView sensor plate engraved with 41MP and optics by ZEISS.

sources: My Nokia Blog and ZEISS Blog

FEATURED VIDEO

6 Comments

1. tusshharish

Posts: 342; Member since: Oct 23, 2012

PA you are just little bit slow this news has on wpcentral 1-2 days ago.........

2. aokde

Posts: 186; Member since: Jul 09, 2012

Well, late is better than never. I, for instance, don't go to wpcentral, how am i going to get this news if PA didn't report about it?

4. tashreef

Posts: 476; Member since: Nov 24, 2012

Yeh PA is bit late specially when it comes Nokia, Hmmm just don't understand this

5. tashreef

Posts: 476; Member since: Nov 24, 2012

But i got this news from Nokiapoweruser, You can visit them :P

3. TechBizJP08

Posts: 495; Member since: Mar 25, 2013

+1 my friend

6. tashreef

Posts: 476; Member since: Nov 24, 2012

PA i think you should follow this news as well Saudi telco Mobily signs deal worth $650 million with NSN and Ericsson. http://www.nokiapoweruser.com/2013/07/01/saudi-telco-mobily-signs-deal-worth-650-million-with-nsn-and-ericsson/

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.