CBS' 60 Minutes with Apple: here are the important and most curious bits


Earlier today, we showed you the most recent episode of CBS' 60 Minutes, which was focused on Apple, as well as its co-founder and late CEO, Steve Jobs. Apart from shining light on Jobs' life, the piece also focuses on the current state of Apple and what it has in store for the immediate future. 

Host Charlie Rose spoke with several of the bigwigs in Apple at the moment, like CEO Tim Cook, Chief Designer Jony Ive, Senior VP Phil Schiller, and Senior VP Angela Ahrendts, all of who revealed interesting tidbits of info about the company's present, and future. Devices, services, encryption, taxes, and Apple's "spaceship" campus were also discussed. 

In case you have a liking for Apple and its products, last night's 60 Minutes piece will most likely spur your interest, but in case you don't have enough time to watch the whole thing, we've got you covered. We took the time to highlight the most important moments of the show for your viewing pleasure right in the gallery below, with screenshots and brief summary. 


source: CBSNews

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29 Comments

1. AU-1999

Posts: 32; Member since: Apr 01, 2014

Where to re-watch the episiode?

21. AU-1999

Posts: 32; Member since: Apr 01, 2014

Thanks you

11. engineer-1701d unregistered

What the hell what about the tax evasion

20. AU-1999

Posts: 32; Member since: Apr 01, 2014

Not allowed to watch outside of US, It's an emergency then...

3. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

So nothing special in the end......

4. joeytaylor

Posts: 957; Member since: Feb 28, 2015

Except Apple doesn't wanna pay taxes and Apple doesn't think Americans can build the iphone so they opt for cheap china slave labor....way to go Apple

5. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Name one area of the country where you can get 1 million people into a factory to work. It doesn't exist in the U.S. As for taxes, what is going on is wrong, but they are no different than any other multinational corporation. Revenues generated overseas are taxed at local rates, and if you repatriated those funds, they would be taxed again by the U.S. government. What Apple does is no different than anybody else.

6. joeytaylor

Posts: 957; Member since: Feb 28, 2015

You wouldn't need one million people ti make the iphone...that's ridiculous. ...i understand the tax issue very well and not saying Apple is doing anything wrong...it's all the whining liberals in the U.S. who cry corporations should pay their fare share

12. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

They might need 1 million people if they want to build 100% of the iPhones, but most companies that sell on a large scale have multiple factories, not just a single one. They could split the production into regions and handle it that way, or have the iPhone built in a couple plants, the Plus in a couple more, and the iPads built in another. The difference is that once you go outside of China, you have things like fair wages, health benefits, etc that are required for employment. And the fact is that things like that will cut into Apple's and other companies companies bottom line. People aren't willing to spend the extra to have these devices built elsewhere. Of any of the companies, Apple with their highest profit margin per device is the one who could afford to make it happen. But since the CEO is worried about paying 40% in taxes that he admits he should be paying if it weren't for the tax loopholes, there's no way that they'll sacrifice anything around that to move production out of China, especially if it means less profit in the future.

14. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Sure, you can build factories all over, and then you add even more to your logistics nightmare, shipping, supply chain, cost of building extra factories, and so on. I'm not saying I'm CEO or COO material, but what you are advocating is a terrible solution. Try to keep in mind that Apple is, first and foremost, a hardware company, not some advertising company whose hardware counts for less than 5% of their total business.

19. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

So it's a terrible solution that is used the world over by people smarter than you or I. Most hardware companies have more than one factory by which they manufacture out of. The meat of it is, that there isn't anywhere else that they can get a workforce of that size, without paying higher wages and benefits. And part of that workforce is kids, remember when kids were being pulled from school for mandatory work at Foxconn? Child labors laws here in the US and in many other places wouldn't let that be a possibility. So Apple can't handle the "logistics nightmare" that most of the rest of the world does? Give me a break. That's what chain of command and regional management is for. The regional management handles their specific areas, and the next higher manager coordinates between them. You make it sound like it's an impossible feat, and yet companies as large as Apple have been doing it for decades. Who brought Google into this? Tell me what they have to do with what Apple is doing? Like I said before, if any company can make this happen, and by that I mean setting up shop somewhere other than China, it's Apple. When the POTUS asked Steve Jobs what it would take to bring manufacturing back to the US, Jobs told him that would never happen. At that time they had more money than the US government, enjoying all the tax breaks that a company their size gets, and he basically gave him the middle finger. He also told him that workers in the US weren't smart enough to manufacture their products. They make a big deal about being an American company, but the lionshare of their workforce is overseas, as is a good portion of their taxable revenue, and they have an apparent disdain for the American people, unless they're giving them money.

22. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Tell me again which of those companies is shipping tens of millions of electronic devices, and how many of those smart guys are making more money than Apple, even doing their manufacturing in China? The answer is none, so maybe Tim Cook is just better at this than they are. All evidence points to that being the case. Google was brought in because guys like you love to fawn over them not acknowledging that even though they aren't a hardware company (90% of their business is ads), they do the same tax tricks and manufacture in the same places, albeit less adroitly than Apple does.

24. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

The reason Apple is making more is that they're charging more than their competition, and still selling a boat load. That is almost unheard of. No one else has the kind of profit margin and sales numbers that they do, they usually have one or the other. And the reality is that the performance, while it may be better in some instances, isn't proportional to the amount they're charging over their competition. In some cases they're charging twice as much as their competition, but the actual performance difference is around 10-20%. I don't know exact figures on these companies, and neither do you. But do you really expect me to believe that Apple is the only one doing it right? If it was that easy, everyone would do it the way Apple does. My point was that if they want to actually be seen as an American company in some way other than their physical address, they could actually start by having some manufacturing here for their mobile devices which is where they make most of their money from. They could've done the Apple watch here in the states, it was lower volume, but they didn't, and my bet is they never will. But they'll keep touting they're American won't they. I never said they didn't did I? They don't manufacture on a scale like Apple does, so it wouldn't be cost effective to build their own plant and so they farm it out, although they did give it a shot with the original Moto X. Apple OTOH manufactures in such volume that it would make sense to have their own plant to cut down on costs. So why don't they? Again, like I've said repeatedly, if they did it here in the US, they wouldn't have the same amount of profit per device due to the higher wages and benefits required by federal employment laws. And I believe you said before that they couldn't get 1 million people to work in one place in the US, correct? The problem with that is your numbers are wrong. Foxconn has 1 million workers total, working on various different projects for different companies. The actual number working on Apple's projects is 300,000. The US population is 320 million with a 5% unemployment rate. That means there are 16 million potential workers that Apple could employ. But that would also mean paying each worker more than what they currently are at $350 a month.

8. kevin91202

Posts: 642; Member since: Jun 08, 2014

That's the "American" way: evade taxes, slave labor, and hypocrisy.

7. SprintGuy26

Posts: 229; Member since: Mar 21, 2011

i saw some of this last night...Apple said they have $2xxx Billion and doesnt like to pay tax, said that it'll take a 40% hit if they transfer the fund to USA..what a POS CEO/Apple is...they find ALL kinds of ways to save every penny they can and I feel soooo bad for the salves that make the Iphones (China) they have all kind of health issues and even die from it no lie just look it up o n google I will never own a Apple item for MANY MANY reason's!

9. natypes

Posts: 1110; Member since: Feb 02, 2015

I'm with you 100%. I know Google is not the Mother Teresa of the business world, but Apple is definitely the Hitler.

10. SprintGuy26

Posts: 229; Member since: Mar 21, 2011

Google is just about software..you wanna you at the maker of the phone HTC,Samsung, LG etc... where Apple is both in which is a good thing because the OS can work better with the hardware BUT the company itself is yes....Hitler

13. natypes

Posts: 1110; Member since: Feb 02, 2015

First sentence made no sense. The second part....I'm not even getting into that bs lol.

26. SprintGuy26

Posts: 229; Member since: Mar 21, 2011

"First sentence made no sense" really, how? Google it self never made a a phone right,im really asking? so that will be leaving them to software.... but what the sad part is that people will watch the 60 min and STILL buy Apple items! (shakes head)

27. natypes

Posts: 1110; Member since: Feb 02, 2015

b/c you said "you wanna you" Wasn't sure what that is in English.

28. SprintGuy26

Posts: 229; Member since: Mar 21, 2011

thats called a typo...it happens

29. natypes

Posts: 1110; Member since: Feb 02, 2015

Ok, well when you use the wrong word it makes no sense genius. you wanna you about that?

30. SprintGuy26

Posts: 229; Member since: Mar 21, 2011

yea sure lets talk about it.

17. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

It's for the exact same reason why I hate Apple and despise iUsers. I feel like, iFans somehow contrubute to the atrocities Apple does in China by purchasing iDevices. Hence, I'll NEVER buy an iProduct. NEVER!

23. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Self-loathing, much? Whatever device you are carrying was probably made in China in worse conditions by people making less money than the laborers who build Apple products. Hypocrite.

25. Crossblade

Posts: 224; Member since: Apr 21, 2005

@Hexa-core, I guess you do not own anything "made in China" ?

15. gersont1000

Posts: 473; Member since: Mar 13, 2012

The painting in the background of image 16 is interesting. I see a spineless being bowing down on his knees to his powerful overlord who is instructing the subject on what to do. Perfect for an Apple store!

16. gersont1000

Posts: 473; Member since: Mar 13, 2012

And of course the characters behind him are the orders to be followed.

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