Apple "still is Steve's company" says Tim Cook; watch the 60 Minutes piece on Apple right here

Apple
Sunday night, a portion of CBS' 60 Minutes was devoted to Apple. Part of that included an interview with CEO Tim Cook. When asked by Charlie Rose about Steve Jobs, Cook replied, "This is Steve's company. This is still Steve's company. It was born that way, it's still that way. And so his spirit I think will always be the DNA of this company."

Rose did compare Apple design chief Jony Ive to Jobs, saying that if anyone at Apple shares the DNA of Apple's co-founder, it would be Ive. Rose spoke with him in Apple's top-secret design lab, which had several tables covered with a black fabric to prevent anyone from seeing what was being developed.

During the interview, it was disclosed by Ive that Apple had made ten different prototypes of the Apple iPhone 6 and Apple iPhone 6 Plus before settling on the the size of the phones that were released. Eventually, the talk tuned to the iPhone camera, which is the most used feature on any Apple product. Apple's Senior Director of Camera Hardware, Graham Townsend, revealed that the iPhone goes through 24 billion operations just to shoot one picture.

Also interesting were some comments made by Apple's marketing chief Phil Schiller, who admitted that Apple will design a product to compete against another Apple device. The executive admitted that this cannibalism is planned. "You need each of these products to try to fight for their space, their time with you,'" Schiller said. "The iPhone has to become so great that you don't know why you want an iPad. The iPad has to be so great that you don't know why you why you want a notebook. The notebook has to be so great, you don't know why you want a desktop. Each one's job is to compete with the other ones."

More of the interview with Cook was aired during the second part of the broadcast. He gave a reasonable explanation why there is no back door on the iPhone, stating that if a back door was designed into the handset, bad guys would have access to it too. Addressing charges that Apple pays no taxes on the $74 billion in revenue it took in overseas, the CEO stated, "That is total political crap. There is no truth behind it. Apple pays every tax dollar we owe."


Cook reiterated a prediction he has made many times before stating that eventually China will be a bigger consumer market than the U.S. He also said that cheap labor rates were not the reason the company assembles most of its products in China. Instead, he says that it is the skilled workers in the country. Apple's CEO says that manufacturing is a skill that is a focus of the Chinese educational system.

Before the piece ended, Cook took Rose on a quick tour of Apple's new corporate headquarters, which will be the working home to 13,000 people. Natural ventilation will allow the building to go without heat or air for 9 months of the year. Most of the electricity for the building will come from solar panels.

Check out the show and additional content by clicking on the video slideshow below.


source: CBSNews

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32 Comments

1. avishekmukherjee

Posts: 362; Member since: Apr 09, 2015

#Respect for Tim Cook and Steve jobs

14. Acer_Predator unregistered

Microsoft is STILL gates company

20. darkkjedii

Posts: 30875; Member since: Feb 05, 2011

Good post, no need to get caught up in their personal lives. They're great businessmen.

31. French_Toast

Posts: 98; Member since: Sep 02, 2015

Tim is the new Steve Ballmer of technology company. He has no vision other than seeking profit. Until four years he will find the way to disappear Apple.

32. darkkjedii

Posts: 30875; Member since: Feb 05, 2011

Do you eat French toast for breakfast?

2. Martineverest

Posts: 521; Member since: Oct 27, 2015

And what have u done to make it ' Tim cook's company'.. Microsoft is no longer bill gates' company.

5. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

yes it is Tim Cook's company, if Steve Jobs was alive Apple wouldn't make design failures (e.g wireless mouse with a charging port AT THE BOTTOM).

7. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

It's really Tim's company, because if it was still Steve's company, then there would not have been: A) 5.5" screen size B) Stylus C) PPI above 326... So Apple is no longer Steve's company! LMAO .

13. jojon

Posts: 429; Member since: Feb 11, 2014

very well said..

3. BATTERY_LIVES_MATTER

Posts: 106; Member since: Sep 01, 2015

Füćk you, cancer.

4. promise7

Posts: 894; Member since: Jul 03, 2013

The thing I don't like about Tim Cook is that he's all about pleasing the shareholders with numbers as if he's using it as a proof he's doing a good job whereas Jobs never gave a crap about shareholders.

6. Sidewinder

Posts: 515; Member since: Jan 15, 2015

Yes reminds me of the 'Next' days in apple's history. IPad pro and the battery case probably wouldn't exist if Steve was alive and at the helm of apple

8. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

But iCook pretends Apple still is Steve's company, yet blatantly does what steve wouldn't have done if he still was at the helm of Apple: 1) 5.5 inches screen size "because 4 inches is perfect size", and because "no one is going to buy a big phone" 2) iPencil Stylus, because "it's a gimmick" 3) 401ppi, because "your eyes can't see any difference above 326ppi" How can iCook let all these happen and still call it "Steve's company"? He's lost credibility again! LMFAO

9. ZeeNasir

Posts: 131; Member since: Nov 25, 2012

Then y u introduced Apple Pencil?? Who Wants Stylus" Do u remember Tim?? Large displays?? U r cheater to jobs.

10. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

He indeed is cheating on Jobs. Otherwise, Cook wouldn't have done what he knows Steve didn't like or what he would not want to see happen with his iCompany...

11. tedkord

Posts: 17180; Member since: Jun 17, 2009

This resembles Steve Jobs' Apple very little, and that's both good and bad. It's good because Apple aren't filing constant silly lawsuits over doomed patents, and are instead focusing on competing in the market. Because of this, the iPhone has progressed greatly the last few years, and wouldn't be nearly as powerful if Steve were still in charge. It wouldn't be in near parity with competing flagship. On the bad side, without Jobs keeping him in check, Ive has put out some truly hideous designs, from the iPhone 6 to the Watch. The awful battery case is the latest instance.

12. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

But... wasn't Steve aware that by imposing those rules that Cook has broken, it'll cripple the chances of the iPhone to rise and stay in "near parity with competig flagships"???

15. SIGPRO

Posts: 2813; Member since: Oct 03, 2012

Apple still sucks!

18. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

You're trolling, right?

16. obedchuni

Posts: 326; Member since: Jun 16, 2014

yeh still sucks really,

19. nebula

Posts: 1009; Member since: Feb 20, 2015

oh dear.. i will tell f**k off with that introduction terrorist agenda in the first 10 seconds

21. darkkjedii

Posts: 30875; Member since: Feb 05, 2011

Looking forward to September, and the iPhone 7. Keep it coming Cook, you're doing a great job with the new direction.

22. Hexa-core

Posts: 2131; Member since: Aug 11, 2015

How would a fence-straddler not wait for it? SMH

27. darkkjedii

Posts: 30875; Member since: Feb 05, 2011

You're a pathetic no life having troll, that has to be a bother here for attention. Get lost maggot.

23. InsertUsernameHere

Posts: 430; Member since: Aug 31, 2014

I'm also looking forward to the Apple Watch 2 and the iPad Pro 2. Cook has been doing great as Apple's CEO.

26. darkkjedii

Posts: 30875; Member since: Feb 05, 2011

Me too, Apple Watch 2 should be a nice improvement. Also the Air 3

28. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Curious how would the current iPhones look if Steve Jobs didn't die.

29. darkkjedii

Posts: 30875; Member since: Feb 05, 2011

Steve was a great businessman, as well as a techie. He wouldn't sit there, and ignore the changing clothes mate for too long. He's way smarter than that. They'd probably have a few drinks deferent design cues, but they'd resemble greatly what's out now.

30. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

He's a freakin' genius that's for sure. I can imagine iPhone 4 design at 4.7" except with slightly rounded sides if he was alive.

24. Augustine

Posts: 1043; Member since: Sep 28, 2013

Bottom line: a corporate institutional video or an infomercial by a company whose stock in floundering and finds itself having to lower its prices to sell its products (16% off the iPhone in India). In other words, Jobs is dead and Cook is a failure.

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