Businesses to spend $10 billion on iPads in 2012

Businesses to spend $10 billion on iPads in 2012
The corporate sector has just gotten cozy with iPads in 2011, but in 2012 iPad penetration is expected to become even wider. Apple is expected to sell $10 billion worth of iPads and the Mac is also regaining its positions in the enterprise and is projected to bring Apple another $9 billion, according to Forrester’s latest Global Tech Market Outlook. 

For the iPad, that would mean a huge 68% growth over 2011. If we are to look even further into the future, estimates point out to an additional $16 billion in enterprise iPad purchases in 2013. For Macs the number is projected to grow to $12 billion.

What’s worth a special mention is that Apple is not aiming its iPad squarely at the corporate sector, yet still it manages to get a loyal following.

“The biggest disruptive force in the computer equipment market thus is … Apple. This is a surprise, because Apple has not and does not directly address the corporate market, while turning a wide variety of consumer technology markets upside-down. But its rapid growth in the corporate market has been the big surprise of 2011, and it will be even more of a factor in 2012,” Forrester Research concludes.

Now, we have no details about the corporate marketing push on Apple’s side, but it seems that it’s the consumer excitement that is driving the enterprise sector as well. After all, all those IT departments are run by humans, aren’t they? Let us know your thoughts about the iPad penetration in corporations, have you benefitted from it?

Top left image courtesy of

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1. cybervlad81

Posts: 89; Member since: Apr 04, 2011

Who is pushing hard for corporate in the OS market right now? Of the "big" mobile OS players, the great thing about large app markets, they can get their devices ready for the corporate world with out having to do any work on their side. The developers do the work for them. Companies like Bomgar, Logmein , and others that have pushed out remote access/tech support apps for the iPad and Android tablets and even their phone counterparts. Just one of many app types making these devices something that corporations and IT guys can use to justify getting them a new toy, I believe both of the mentioned companies released their iOS apps first so Android may get cut short for a bit at least, though the availability of competitive pricing in the android market may help them as budgets are held to scrutiny.

2. Slammer

Posts: 1515; Member since: Jun 03, 2010

Your post mimicks mine. I have several colleagues in high positions within companies. While they have been anxious to get a free iPad, not one has mentioned the benefits of iPads in this sector of the industry. In fact they have stated that tablets in general are not ready for prime time in replacing laptop PCs which corporations rely heavily on. So, it appears my colleagues have been only lobbying for something to play with away from corporate grasp. And by the looks of forecasts, it seems to be the upcoming trend that plays well with Apple's profit margins once again. But, at what cost to the businesses' customers? John B.

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