BlackBerry thinking about a new BlackBerry 10 tablet after all

BlackBerry thinking about a new BlackBerry 10 tablet after all
Originally, when asked if BlackBerry would be producing tablets powered by the new BlackBerry 10 OS, CEO Thorsten Heins seemed to reject the notion of such a project. But over the last few weeks, the executive has apparently changed his mind and is now open to the idea of producing a BlackBerry 10 tablet. In an interview, the executive said that any new slate would have to "integrate with other screen environments". That was the goal of the original BlackBerry PlayBook tablet. The problem was that under the previous management, the tablet launched minus key applications and the BlackBerry Bridge, which connected the tablet to a BlackBerry phone, shipped late. The tablet failed to sell and the company had to take a $485 million charge to cover the discounts it took to get rid of inventory.

Heins might be persuaded by a recent rally in PlayBook shipments. In the fiscal fourth quarter that ended March 2nd, BlackBerry shipped 370,000 tablets up sequentially from the 255,000 shipped in Q3. Because the tablet runs on the QNX software that is the basis of BlackBerry 10, the PlayBook tablets can be revised to run BlackBerry 10 with a simple software update. BlackBerry has promised that it would send out an update by the end of the year to bring the new OS to its tablets as well.

Heins says that there are things to consider in making the decision whether or not to proceed with a new tablet. "The hardware alone is very difficult these days to make money with," said Heins who added that very few manufacturers are making money producing the device. "The question is, what are you putting around the tablet as a service or an experienced value proposition that allows you to make money with it, other than just put the pure hardware out there," noted the executive.

source: TheRecord

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16 Comments

1. StreetNerd

Posts: 870; Member since: Dec 08, 2010

first update the Playbook to BB 10!

5. Johnnokia

Posts: 1158; Member since: May 27, 2012

People used to buy Playbook with $150. It is really very nice device with stylish design. But, terribly, apps support is really bad and the browser is quite fruitless. Any BB tablet 10 higher than $300 would be epic fail and sell worse than the current Playbook. When RIM made huge discount on the Playbook, it simply killed its Tablet's future.

8. StreetNerd

Posts: 870; Member since: Dec 08, 2010

i got the 64GB for 150 euros. i dont care bout app support i just use it for media consumption. i love the HDMI output :D

10. Johnnokia

Posts: 1158; Member since: May 27, 2012

Would you pay $700 for the new 64GB Blackberry Playbook 10?

12. jsdechavez

Posts: 799; Member since: Jul 20, 2012

no 'mate. haha

14. StreetNerd

Posts: 870; Member since: Dec 08, 2010

no... my playbook is just fine =)

11. jsdechavez

Posts: 799; Member since: Jul 20, 2012

exactly what I was thinking.

2. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

Finally! Finally!

3. TheMaxColonel

Posts: 48; Member since: Mar 14, 2013

This tablet will mostly be aimed at BB fans rather than people who like different operating systems such as Apple or Android. For that matter, i will stick with Android and maybe try out W8 in the future.

13. jsdechavez

Posts: 799; Member since: Jul 20, 2012

Maybe they should open Blackberry Bridge to those Android tablets (apps).

4. TechBizJP08

Posts: 495; Member since: Mar 25, 2013

why all the down vote??

7. apiskula

Posts: 578; Member since: Jan 25, 2013

Because anything Blackberry sucks and is useless!

6. apiskula

Posts: 578; Member since: Jan 25, 2013

Blackberry sucks. Think about closing your doors. The end is near Thorsten...put a fork in it your done!

9. StreetNerd

Posts: 870; Member since: Dec 08, 2010

ok cool story bro... go play somewhere else

15. apiskula

Posts: 578; Member since: Jan 25, 2013

Nice comment..but I am going to play here. Why would you purchase this crap with all the quality tablets out there.

16. isprobi

Posts: 797; Member since: May 30, 2011

Just hit your Home button and go somewhere else. The new BlackBerry 10 OS is probably too complicated for you.

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