BlackBerry thinking about a new BlackBerry 10 tablet after all
370,000 tablets up sequentially from the 255,000 shipped in Q3. Because the tablet runs on the QNX software that is the basis of BlackBerry 10, the PlayBook tablets can be revised to run BlackBerry 10 with a simple software update. BlackBerry has promised that it would send out an update by the end of the year to bring the new OS to its tablets as well.
Heins says that there are things to consider in making the decision whether or not to proceed with a new tablet. "The hardware alone is very difficult these days to make money with," said Heins who added that very few manufacturers are making money producing the device. "The question is, what are you putting around the tablet as a service or an experienced value proposition that allows you to make money with it, other than just put the pure hardware out there," noted the executive.