BlackBerry monetizes BBM, now with more than 1.1 million Channels

Matthew Talbot, Senior VP of Emerging Solutions at BlackBerry, said on Tuesday that its messaging app BBM now has more than 1.1 million Channels. With all of those discussion groups, BlackBerry says that it is time to monetize the messaging app. Now "uniquely positioned to capitalize on a mobile messaging market," you will see sponsors for everything from your posts to BBM stickers and invites. With over 91 million BBM subscribers, that is a pretty large number of people for advertisers to access. With BBM now multi-platform, advertisers can reach users of iOS, Android, Windows Phone and BlackBerry at one time.

The Canadian company has agreements in place to bring ads and promos to your BBM feed. The ads blend in with your updates, not interfering with your chat experience. BlackBerry has been looking to monetize BBM for some time, especially Channels. The idea was for BlackBerry to find corporations willing to sponsor discussion groups. This is now in place as Channels users are "connected with brands and businesses." Even with all of this advertising being done on an application where users share information about each other, BlackBerry will not allow any identifiable information to be seen by advertisers.

So what is BlackBerry's game here? Certainly making money from BBM is positive for the company. But there could be a plan in action that involves spiffing up BBM, and making it shine like a diamond so that BlackBerry could eventually sell it off. On the other hand, Talbot talks about a future where the messaging app is used to "engage with the mobile ecosystem." Whether BBM is used as a way to get a steady flow of advertisers' dollars, or is sold to another company for big bucks, it will now be an important source of money for the company, helping it survive those tough times when handset sales are slow.


source: BlackBerry via MobileSyrup

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6 Comments

1. MirOsamahAli

Posts: 29; Member since: Apr 30, 2013

BBM Channels is a great way to share news and finds, well in my case NSFW(C0033F516) stuff :D

6. reckless562

Posts: 1153; Member since: Sep 09, 2013

now googling NSFW(C0033F516) stuff :-D

2. tech2

Posts: 3487; Member since: Oct 26, 2012

I'd rather pay a nominal fee of £0.69 (I know right, Filthy amount!) per annum for Whatsapp to avoid advertisement. But yeah competition is always welcomed. Apart from BBM, Viber is the only competition which whatsapp faces right now.

3. SaintHelena

Posts: 397; Member since: Nov 05, 2014

I think BB really need more than good luck. They aiming too high with very little base to support what they aim/claim.

4. meanestgenius

Posts: 22220; Member since: May 28, 2014

BBM Channels has evolved into a social network of its own. You can find and share news(as already said), "like" posts, comment on them, and interact with others on BBM Channels. BlackBerry monetizing it is a smart move that can potentially bring in a good amount of revenue for BlackBerry. I do not personally mind the ads as they really aren't intrusive. John Chen has many ideas that he is acting on to build revenue for BlackBerry, and I applaud him for it. The best part is that none of your information which can identify you can be seen. It's great that BlackBerry continues to look out for the privacy of its users. Good work, BlackBerry.

5. meanestgenius

Posts: 22220; Member since: May 28, 2014

The ads also blend quite well with BBM Channels. They show up as "feeds", so not to interrupt the flow in any way. Nice!

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