BlackBerry makes "Keys" change; Alicia out
posted by Alan F. / Jan 03, 2014, 8:29 AM
The Grammy winner did get involved in one promotion that had fans send her pictures that she used in music videos tied to her tour. But that was the extent of her collaboration with the handset manufacturer. And with Thorsten Heins out as CEO, Keys was seen as a symbol of the old regime. New CEO John Chen has come into BlackBerry vowing to turn the beleaguered company around with a focus on the enterprise and emerging markets. With the focus away from consumers in the U.S. and Europe, Ms. Keys' name is no longer a selling tool for the company.
Posts: 534; Member since: Nov 28, 2013
That burn when you realised she used an iPhone when being the "Global Creative Director" of Blackberry. BB probably fired her.
posted on Jan 03, 2014, 8:31 AM 5
Posts: 82; Member since: May 08, 2013
Thing is, I never really understood this combination. Alicia Keys is indeed talented and somewhat popular, but not enough that people are going to put down their Android or iOS devices. It's kind of like when Apple and U2 parted ways and Blackberry picked them up. They never seem to get the start that's currently on top...even if their stardom is limited. What also is odd is that Keys isn't really known for being creative other than in her music. It's not like Lady Gaga, Katy Perry, Daft Punk, or hell, even Justin Timberlake. Tweeting from an iPhone doesn't help either. Had she spent more time using a Blackberry, maybe she could have made a solid attempt at driving the creative force behind it.
posted on Jan 03, 2014, 3:18 PM 1
Posts: 264; Member since: Aug 28, 2013
she used an iPhone to tweet rather than a BlackBerry , that's why they fired her iTraitor
posted on Jan 03, 2014, 8:34 AM 2
Posts: 316; Member since: Dec 30, 2013
The bottom picture, she looks half man, half women The top left picture, she looks pretty.
posted on Jan 03, 2014, 9:11 AM 2
Posts: 1345; Member since: Nov 12, 2011
Good looking women should never dress as dorky guys.
posted on Jan 03, 2014, 12:12 PM 2
Posts: 2383; Member since: Jul 18, 2010
The 2013 Blackberry marketing strategy is perfectly summed up using these two Alicia Keys photos as a metaphor: What they tried to sell you, the top photo, is abso-freakin'-lutely gorgeous... until you realize it's been airbrushed. Okay, more likely photoshopped. And, that's already after quite a bit of makeup had been applied. However, what you're really getting, the bottom photo, is a dork in a suit.
posted on Jan 03, 2014, 8:28 PM 1
Posts: 2458; Member since: Nov 28, 2009
I wouldn't kick her out of the bed unless she's better on the floor. You probably don't even know what a woman is, do you?
posted on Jan 03, 2014, 11:42 PM 0
Posts: 2383; Member since: Jul 18, 2010
My comment refers only to those two photos as they relate to the Blackberry metaphor, nothing whatsoever to do with my opinion of Ms. Keys. She is a naturally talented woman and just as naturally beautiful, however it is pretty obvious the top photo is doctored like a magazine cover while the bottom is just as obviously catching her at bad angle in the wrong light. Now, as to your ad hominem... what are you, twelve? I'm bored so I'll play your game, boy. How about something like: "Riiiiight... Kick Keke (yes, I get to call her Keke) out of bed?! Son, how you gonna take control of her bed when you couldn't even handle her dirty laundry much less her furniture after I'm done with her? You can figure it out though while you're sulking down there on the floor. What the frig are you doing down there anyway? Peeking? Go home kid, ya' bother me." You might wanna put some ice on that burn. Stay frosty, broseph. Me and Keke gotta get back to a little game we like to play called "tickling the ivories". This girl is on fire!
posted on Jan 04, 2014, 5:05 AM 0
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