BlackBerry KEY2 ad shows how couples communicate in the smartphone era

With today being Valentine's Day, BlackBerry Mobile released the perfect ad for the BlackBerry KEY2. Set in a restaurant, we see a couple across from each other at a table. The man picks up his KEY2 and snaps a picture of his girlfriend. After she receives the photo, she returns with a GIF of singer Shakira from The Voice that says "How you doin'?" He responds with a GIF showing a scene from the movie Poetic Justice where Tupac tells Janet Jackson, "I think you kind of fly." The couple hold hands on the table setting up the tag line, "Better Together."

The ad, which doesn't feature any dialogue and contains background music only, is showing how people communicate these days. Here is a couple, obviously in love, sitting right across from each other and instead of talking, they both use their BlackBerry KEY2 to let the other person know how they feel. And the messages they sent obviously clicked for both of them.

Oh! We should point out that the ad mentions that the BlackBerry KEY2 is on sale for a limited time. At Best Buy, the 64GB KEY2 in Black is priced at $579.99 for a $70 discount. That is the same price for the Silver KEY2 at Amazon, with the Black model listed at $605.97 (a discount of $44.02). Keep in mind that the BlackBerry did not spread the love around with this model. The device is compatible with GSM carriers only like AT&T and T-Mobile.

What the ad didn't show was what happened after dinner ended; the man got to one knee and popped the big question. "Will we see the KEY3 at MWC later this month?"

Related phones

  • Display 4.5" 1080 x 1620 pixels
  • Camera 12 MP / 8 MP front
  • Processor Qualcomm Snapdragon 660, Octa-core, 2200 MHz
  • Storage 128 GB + microSDXC
  • Battery 3500 mAh



2. worldpeace

Posts: 3135; Member since: Apr 15, 2016

Then they get a room, take quick shower.. And start sexting..

3. fakenewzz

Posts: 133; Member since: Nov 15, 2018

Actually after commercial ends they get their xsmax out and watch Pornhub

4. Babert

Posts: 165; Member since: May 08, 2013

it's a dead concept! the future belongs to foldable phones!

5. zeropants

Posts: 42; Member since: May 31, 2012

The most unrealistic part of this is that they're using BlackBerry phones.

9. Venom

Posts: 3729; Member since: Dec 14, 2017

Yup. A very unlikely scenario.

6. Brewski

Posts: 710; Member since: Jun 05, 2012

"Here is a couple, obviously in love..." Looks to me like they are on a first date. He says "I like you", not "I love you". They are still in the flirting stage, not yet in the long-term stage.

7. RoryBreaker

Posts: 238; Member since: Oct 11, 2015

A company with an ad this bad deserves to be out of business. The irony here is also that a company that held onto its proprietary messaging service until it was too late (imessage anyone?) is using WhatsApp in this ad campaign. This made about as much sense as having an iphone using Alicia Keys as its product spokesperson...SMH!

8. Crispin_Gatieza

Posts: 3152; Member since: Jan 23, 2014

You've obviously not kept up with the times. BlackBerry licenses their brand to TCL, a Chinese manufacturer. They have nothing to do with the design, manufacturing or marketing of any handset. As for BBM, the brand, IP and technology licensing rights of BleackBerry Messaging was bought by an Indonesian company named Emtek Group. The troll formerly known as mxy would love to meet your acquaintance and discuss BlackBerry at length.

10. Venom

Posts: 3729; Member since: Dec 14, 2017

Aren't you a little cranky? I don't think what he said is completely unreasonable.

11. Crispin_Gatieza

Posts: 3152; Member since: Jan 23, 2014

Not completely unreasonable, except for the part of it being patently false. The Waterloo-based company he's (she?) referring to has nothing to do with any of it anymore and has been so for a few years now. Lowe's bought the Craftsman brand last year, anything they do going forward should not be blamed on Sears. Is that too difficult of a concept to grasp?

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.