BlackBerry Evolve set for October 10th release via Amazon India

BlackBerry Evolve set for October 10th release via Amazon India
Back in August, Indian manufacturer Optiemus Infracom unveiled the first pair of BlackBerry handsets it created under a license from BlackBerry. The BlackBerry Evolve and BlackBerry Evolve X both feature 5.99-inch screens with a 1080 x 2160 FHD+ resolution, and an 18:9 aspect ratio. Some of the differences between the two models can be seen under the hood where the lower priced Evolve sports a Snapdragon 450 chipset and 4GB of RAM, compared to the Snapdragon 660 Mobile Platform and 6GB of RAM found on the Evolve X.

Another difference is found on back of the phones. The Evolve's dual camera set up weighs in at 13MP (primary) + 13MP (monochrome), while the Evolve X carries a 12MP + 13MP (telephoto) combo. Both models feature a 16MP front-facing shooter, 64GB of native storage, and a 4000mAh battery. Face recognition technology on both handsets unlocks the phone in just .4 seconds, and Dolby Digital sound can be heard on the Evolve and Evolve X.

We can now tell you that Amazon India will be launching the BlackBerry Evolve exactly one week from today, October 10th. It will be priced at 24,990 Rupees (equivalent to $338 USD). The Evolve X shouldn't be too far behind, although it is expected to be offered at 34,990 Rupees (equivalent to $473 USD).

If you click on the sourcelink below, you can arrange to be notified by Amazon when the BlackBerry Evolve goes on sale. As for availability in other markets, there was speculation that BlackBerry would offer the two devices under their code names (Ghost and Ghost Pro) in other markets. Since TCL has the licensing rights to the BlackBerry name in the U.S., you shouldn't expect to see the Evolve or Evolve X offered in the states, regardless of what names are used.

source: Amazon via CrackBerry



1. Venom

Posts: 3833; Member since: Dec 14, 2017

Finally a good blackberry worth getting imo and it's not US bound. *eye roll*

2. Crispin_Gatieza

Posts: 3168; Member since: Jan 23, 2014

Congrats to the folks in India, it looks like Optiemus has done you a solid. TCL hasn't released an all-around star since the DTEK 60/Idol 4S Windows but at least we know they're capable of it.

3. Shubham412302

Posts: 593; Member since: Nov 09, 2011

Unless a phone has SD660/SD636 it's not worth $338. BlackBerry should just shut down.

4. meanestgenius

Posts: 22522; Member since: May 28, 2014

“Blackberry” isn’t releasing these smartphones, TCL/BlackBerry Mobile is. Don’t know why people haven’t gotten that by now. BlackBerry just posted some great numbers on their latest ER, so why would they shut down if they are growing sales?

16. BuffaloSouce unregistered

You're a moron

5. meanestgenius

Posts: 22522; Member since: May 28, 2014

These are truly some great looking phones. The Evolve X is the one that has particularly caught my interests.

6. meanestgenius

Posts: 22522; Member since: May 28, 2014

Any current BlackBerry is worth getting if you are in the market for a smartphone that focuses on privacy, security and productivity, whether it’s for work or personal use. And there are now BlackBerry’s at different price points, from the affordable to the premium, and there are 3 different companies producing them in regions all over the world to service the needs of the people that want/need them. I also wouldn’t be surprised if we saw these new ‘Berry’s in others parts of the world eventually, as the companies that now build, market, price, distribute, support, etc. BlackBerry smartphones have “shared a smartphone in the past, namely the KEYᵒⁿᵉ. And the KEYᵒⁿᵉ that I’m rocking is the All Black Stealth Attack Vader Edition from India. It has T-Mobiles LTE bands.

7. perry1234

Posts: 654; Member since: Aug 14, 2012

Unless Blackberry strongly advertises their privacy and security features, and why the common man should bother about them, this probably would be a tough sell in India with stiff competition from likes of Poco F1 /Nokia 7 Plus / MiA2 / Honor Play for that matter. All these phones offer equal or better specs and greatly undercut the price of a BB. Users should know exactly how premium their data is and why paying more for a BB would make sense. People comparing simple , raw metrics might miss the importance totally. This is one time where wise strategic market could actually work very well in favour of TCL/ BB Mobile. I wonder though , convenience key is a big part of BB experience. What is the equivalent of it , if at all, on the software side ?

8. meanestgenius

Posts: 22522; Member since: May 28, 2014

“BlackBerry” doesn’t advertise for smartphones bearing its name. They are no longer in the smartphone business. They have 3 OEM’s that handle their smartphones for them, in this case it’s Optiemus Infracom. Optiemus is also marketing their BlackBerry branded smartphones towards a different segment of the market in India, the premium market. They want to capture ten percent of it: Different playing field than the smartphones you mentioned (so to speak) due to the price segment they are aimed at. (And it’s not a “copout”, it’s the facts. Apple doesn’t compete in the low end smartphone market segment, for example. Not saying that you feel it’s copout, but the eventual response of the resident troll of BlackBerry articles will pop up to say it is, trust me.) When BlackBerry was making smartphones, their marketing was abysmal, tbh. With others in charge of it, I’ve seen more advertising being done (at least on the internet.). The Convenience Key isn’t as large a part of the experience as the physical Keyboard itself is, especially with the 52 shortcuts. On the software side there is no equivalent currently, but it would be amazing if the BlackBerry Software Keyboard gained the same “shortcuts” functionality as the hardware one has.

9. perry1234

Posts: 654; Member since: Aug 14, 2012

Hmm...oh I see. But equation remain the same, just a change in variables. Opteimus Infracom are going into the premium segment with not that good of a raw specs sheet. Eventually, common people will use the Compare tool on sites like Phonearena or GSMarena or some other site, and feel that this phone might not be worth the investment. It is therefore in the very best interest for both the “software guy” and the “hardware guy” to promote this. The Key2 commercial on the BBmobile YouTube channel was great. Something along those lines is needed for these phones to have success here in India. Internet marketing may not work much here , since 70% of the phones are still purchased from brick and mortar stores, where the sales guy’s pitch might influence the decision of the less tech savvy audience easily. Clearly, these guys work on a commission. Optiemus need Billboard ads and TV commercials on popular channels highlighting the strengths of these phones. Perhaps offer some insurance too, like a free screen replacement. Apple is in a totally different ballpark. People pay an arm and a leg, just so that they can have this phone. I guess people don’t even use half its features. Some get bored by the repetitive interface and lack of customization. But no,even these people still buy Apple. Others are stuck in the ecosystem. Also, Apple has a strategy in place for the low end models. Reduce the price of older models. iPhone 6 is still on sale in India. The SE 64 GB is priced at a very reasonable 271 USD. The 6S Plus starts from around 450 USD. These prices people are willing to pay for an older product considering the support that Apple offers. Yet to see something similar on BB’s end , since they are incharge of the software. Sorry I mistyped. As you correctly mentioned, I meant the speed key with its 52 programmable shortcuts. Perhaps they can devise a software menu which can come close to that experience. Also, I am quite sure this has the convenience key of some sort on its side under the volume rocker.

10. meanestgenius

Posts: 22522; Member since: May 28, 2014

The average consumer will no doubt go for what’s marketed better or what is pushed on them, the majority of the time. They will also go for what their friends and family are using. Optiemus will certainly need to step it’s game up in the marketing department if it wants to lure average consumers to their products, but the premium price segment is altogether different. Specs of these two phones aside, the software offering (BlackBerry smartphones have some great software and BlackBerry app. They have more features than people realize), plus the focus on privacy, productivity and longevity are the main selling points. If Optiemus can get some good advertising pushing these points, they have a decent shot at achieving their goal. But marketing of the strengths of these smartphones will be key. Apple, as you said, is in a different ballpark, but they aren’t focused on the low to midrange segment. It’s why they struggle in places like China and India. While Apples ecosystem is unparalleled, most average consumers in the Indian region can’t afford Apples product, even with some of them being sold at lower prices than elsewhere, like the ones you mentioned. The 6S Plus, for example, still falls into that premium pricing category. Support for any BlackBerry branded devices in physical stores will have to come from Optiemus, but I’m not sure how they fare against Apples ecosystem there. If a speed key and customizable software keys are added to BlackBerry branded smartphones with virtual keyboards, I’d be first in line to snatch up a virtual keyboard BlackBerry. That would be awesome, and really should be something that BlackBerry looks into since they do provide the support for their apps.

12. perry1234

Posts: 654; Member since: Aug 14, 2012

Yeah true. Well, OP has taken over as the number one premium brand in India and only their current models are on sale here starting from around 540 USD. So I guess, it is just that people are not willing to put down money on Apple. But people love headphone jack. So I doubt the 6T will get as warm a reception. Meanwhile Indian reviewers on YouTube have already started dissing on this Optiemus/Blackberry phone.... seeing the number of views (about 350,000 now) , it can negatively impact this phone's performance in India.

13. meanestgenius

Posts: 22522; Member since: May 28, 2014

I haven’t seen any reviews where the phones are being dissed, but I’ll be on the lookout for some. Of the reviews I have seen from Indian reviewers on YouTube, they tend to be very critical of just about every smartphone. Let me also add that it’s refreshing to speak to someone as intelligent and well mannered as you are. Seems that there are more trouble here in the comments section than anything else these days. Glad to see that doesn’t hold true for everyone.

14. Crispin_Gatieza

Posts: 3168; Member since: Jan 23, 2014

I've been following the dialogue between the two of you and I can't help but be impressed with the civility. I waited until now to jump in because I didn't want to interrupt. You're 100% right MG, it is refreshing to engage in a mature way with others. Some others, not so much.

15. meanestgenius

Posts: 22522; Member since: May 28, 2014

Exactly. If only everyone that visited these articles could be as civilized and respectful, as opposed to the usual suspects trolling about and then playing the victim when you point out their conjecture and flat out lies.

18. perry1234

Posts: 654; Member since: Aug 14, 2012

Thank you Crispin_Gatieza. I have always believed it is better to be nice and learn something new. Always. Mature conversations help us focus on the facts and provide essential insights into the thinking of people in a way that no amount of AI , tracking or data mining can provide. In fact, in a startup I worked for a while ago, the data and people’s experience pointed in two opposite directions. It was a real eye opener for me. Our CTO had famously remarked “we would always analyze data but never be a 100% data driven company”. The perspective of people can only truly be understood if the conversation is civil and enlightening.

20. Venom

Posts: 3833; Member since: Dec 14, 2017

Civility goes out the door when you start to get onto the road of insults. Then it becomes a contest of pissing. Some people you just can't be civil with especially when they are the equivalent to a camel. You and I both know that some of the things that I've said were right. You even agreed with some of them despite your obvious denial. I'm not a fake genius. I'm just a man of my own word and my own knowledge.

22. perry1234

Posts: 654; Member since: Aug 14, 2012

It must be true that some of the things you said were obviously correct. But then , why does it have to become a contest of pissing ? Maybe it should be a contest of convincing instead ? Or a contest of acceptance ? that perhaps someone clearly favours a brand , it works for him so its totally all right ? Everyone has a bias , even those who think they don’t, a subconscious bias if you might say. Pissing contest starts when somebody decides “right” or “wrong” is black and white. I myself personally despise a lot of trends in the smartphone world right now, and I don’t even pretend to understand how users get along with it.

23. meanestgenius

Posts: 22522; Member since: May 28, 2014

“Civility goes out the door when you start to get onto the road of insults.” And then you proceed to insult lmao you just proved how uncivil you are. You and I both know that you’ve been wrong too many times to count here, as well at least me and Crispin knowing who you really are and why you attack BlackBerry so much. You’re not a “genius” at all, let alone a fake one, and that’s evident in how everyone knows that you’re really mxyzptlk, and you have 8 banned accounts and one that I made you deactivate. And please, spare us the regurgitated denial responses that you’ve been spewing since I made you deactivate your mxyzptlk account. No one is buying it. And this is coming from a man of his word, a man of knowledge, and a man who calls it like it is.

17. perry1234

Posts: 654; Member since: Aug 14, 2012

Thank you very much. In fact my comments on Phonearena have increased since the time I started conversing with you. I personally believe in the value that the nicest people are those, who are nice when they have absolutely no reason to be so. I think you embody that virtue here :)

19. meanestgenius

Posts: 22522; Member since: May 28, 2014

Thank you! Much appreciated.

27. cocoy

Posts: 464; Member since: Oct 30, 2015

Wow! I was entertained by your conversation with perry1234. I don't mind reading a long comment as long as it make sense. I just wish majority of members here are like the two of you. Sadly, most of them are trolls. I like the Key2 but no carrier here is offering it that's why I am hesitant to get one because it might not get support (security patches and software update). I ended up getting the Mate 10 Pro.

11. Sparkxster

Posts: 1247; Member since: Mar 31, 2017

The Evolve and Evolve X would be great competition for Moto's midrange offerings in the US if they bring them over.

21. Venom

Posts: 3833; Member since: Dec 14, 2017

I agree because the KeyONE devices are price too expensive to even compete with the Moto devices. Even the LG Stylo, which has something you don't see on smartphones outside of the Note, a stylus. Apple doesn't even offer Pencil support to their iPhone yet a $200 Android phone with a stylus does and it's unlocked for ALL carriers. There's no reason to get the KeyTWO at its current price range when the competition has offerings that are much more affordable.

24. meanestgenius

Posts: 22522; Member since: May 28, 2014

It’s the “Key” devices. The KEYᵒⁿᵉ goes for about $350 and even less now, so it’s not too expensive. The Key2 is marketed as a premium BlackBerry, with the Key2 LE being the lesser expensive, non premium one. And the LG Stylo is unlocked for all U.S. carriers, not “ALL” carriers around the world. There is a big difference there. And the Key2 offers things that no other smartphone offers (unless it’s a physical keyboard Android BlackBerry), and those in the martlet for one, but need to spend less money, can easily go for the LE.

25. Crispin_Gatieza

Posts: 3168; Member since: Jan 23, 2014

The Note uses Wacom EMR technology for its stylus feature. The Stylo uses a lipstick capacitive stylus you can buy at the dollar store. The Note uses an active digitizer and the Stylo doesn't. As for Moto, if you want to compare a G6 with a SD 427 CPU to a BlackBerry with a SD636, that's your business. Going apples to apples, the Z3 Play has the 636 but it's $499. I have one, I should know.

26. meanestgenius

Posts: 22522; Member since: May 28, 2014

That's the thing Crispin, he doesn't make apples to apples comparisons when it comes to what he wants to bash.

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