BlackBerry CEO John Chen tells FOX Business News that there is life after Priv

BlackBerry CEO John Chen tells FOX Business News that there is life after Priv
Now that the BlackBerry Priv has been launched, is there any thing left in the company's tank? BlackBerry CEO John Chen spoke with FOX business and he not only answered that question, he also set the record straight about those who characterized the Android slider as a "Hail Mary." The executive said that the Priv is not a Hail Mary since it was two years in the making.

What Chen said that was interesting is that the market's response to the Priv will tell him whether BlackBerry should continue in the hardware business. He said that BlackBerry has a range of products after the Priv. One might be an Android version of the BlackBerry Passport. Images of such a device leaked earlier this year, along with speculation that BlackBerry would produce such a model depending on how well the Priv sold.

Talking about how secure BlackBerry is, he responded to a question from reporter Liz Claman, asking if he could promise that a BlackBerry device would never get hacked. Chen said that it would be naive to expect a BlackBerry handset to never get hacked. But the CEO did get in a plug for his MDM, BES12. "With the enterprise server software that manages all the devices, this phone (BlackBerry Priv) included, with this phone locked down it would be much more difficult to hack," Chen stated.

Chen said that he believes that the younger smartphone buyers (the hipper generation, he calls them) will be receptive to the Priv. Unfortunately, the things that John Chen is saying about appealing to the younger generation doesn't seem to match up with the rather conservative marketing that BlackBerry has used so far.



source: FOXBusiness via Crackberry

Related phones

Priv
  • Display 5.4" 1440 x 2560 pixels
  • Camera 18 MP / 2 MP front
  • Processor Qualcomm Snapdragon 808, Hexa-core, 1800 MHz
  • Storage 32 GB + microSDXC
  • Battery 3410 mAh

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81 Comments

1. camera531

Posts: 346; Member since: Jun 30, 2012

They need a Priv without the keyboard. I think that's going to ultimately hold it back. Mainstream Android consumers don't want that bulky add-on that they'll never use. Onscreen keyboards are superior at this point, and just about all reviews of the Priv stated that they were much faster and better on the on-screen keyboard. They need a slick, all-touch Android phone that emphasizes security, not some antiquated novelty with a slider keyboard. There's a reason why no one else makes those - because no one was buying them.

4. Planterz

Posts: 2120; Member since: Apr 30, 2012

A Priv without the keyboard is just another Android phone. The physical keyboard is the only thing that makes it unique.

23. Mxyzptlk unregistered

Well I wouldn't say just the keyboard. There's the security features as well but I still don't think it's worth $700.

40. Bernoulli

Posts: 4360; Member since: Sep 01, 2012

I just got mine from att today for 250$ and then I'm switching back to t mobile after a month, they'll pay my termination fees and all in all I just paid 250$ for it, play the game bro!

43. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Wow! Very, very smart move! Could I buy it for $400?

44. Bernoulli

Posts: 4360; Member since: Sep 01, 2012

Haha no sire! Maybe 600, cause I'm still putting myself out there

57. FrankUnderwood2

Posts: 243; Member since: Oct 01, 2015

It is THE MOST DESERVING 700$ phone if you have ever watched deep enough.

62. meanestgenius

Posts: 22086; Member since: May 28, 2014

Totally agree. +1.

48. 99nights

Posts: 1152; Member since: Mar 10, 2015

True that.

61. Guaire

Posts: 886; Member since: Oct 15, 2014

Being unique won't help much if there isn't demand enough for that unique feature.

63. meanestgenius

Posts: 22086; Member since: May 28, 2014

Being the same as every other Android slab that's out there won't help them either. Better to add something unique that could possibly entice people to buy the phone.

5. andynaija

Posts: 1259; Member since: Sep 08, 2012

Then don't open the slider...

18. Memo214

Posts: 17; Member since: Apr 12, 2013

I guess you cracked the code. Looks like there are people out there with out this info LMAO.

32. bur60

Posts: 981; Member since: Jul 07, 2014

Slider makes the phone build ugly and fragile.

41. Bernoulli

Posts: 4360; Member since: Sep 01, 2012

On the contrary, it makes it sturdier and unique.

42. meanestgenius

Posts: 22086; Member since: May 28, 2014

It most definitely does.

59. Zeeya

Posts: 331; Member since: Mar 17, 2013

Says they guy, who never hold the priv in the hands. Hehe.. Go f**k yourself :)

65. SprintGuy26

Posts: 229; Member since: Mar 21, 2011

LOL i was just about to say that....

9. Commentator

Posts: 3723; Member since: Aug 16, 2011

Tough choice for BlackBerry certainly, although they obviously see a market for it or they wouldn't have built it with a keyboard; it's certainly cheaper to engineer and produce a keyboard-less phone.

20. azimesmail

Posts: 264; Member since: Nov 23, 2014

I have the Priv, and I dunno what bulky add on you're talking about. And I use the physical keyboard much more than the virtual one. The reason why the reviews say they were faster on the virtual one, is because no one has really used a physical keyboard since BlackBerry was dominating the phone market. They just need to get use to it again.

27. meanestgenius

Posts: 22086; Member since: May 28, 2014

Agreed. I played with a Priv today for a bit in an AT&T store, and didn't notice any extra bulk from the slide-out PKB. Good post. +1.

52. Jason2k13

Posts: 1462; Member since: Mar 28, 2013

Have you even owned any phones with a keyboard? i dont think you have or just trying to say something positive about BB. You have to physically press down to type a letter, while onscreen its just a simple touch. So no physical button is not faster.

55. FireDragon

Posts: 117; Member since: Nov 13, 2009

I only registered to reply you. Hardware keyboard are way faster and effectice than any virtual keyboard known to menkind. Hardware keyboard are accurate, so less going back and fixing errors. You do not have to look where you are 'just' touching so you can literally type blindly. And because of the old fashioned muscle-memory thing, fingers adjust themselves on surface. Before you say if I own any smartphone with physical QWERTY, yes I have. I am one of those few who have been begging companies, wishing and hoping for some company will do hardware keyboard again, a proper one. I was hoping that Sony do it but as long as it is Android, I am glad Blackberry is bringing one up.

58. insyt

Posts: 52; Member since: Sep 16, 2015

Having used both up until recently, I have to agree with you. Not only is a hardware keyboard faster, it's also more accurate and requires less concentration. If touch keyboards were faster, PC keyboards will be trading buttons for touch interfaces.

76. BobbyDigital

Posts: 2125; Member since: May 29, 2014

I can tell you've never owned a phone a physical keyboard. Otherwise you'd know that PKB's are faster and more accurate. Please only comment about that which you know about.

80. azimesmail

Posts: 264; Member since: Nov 23, 2014

I've owned every almost Blackberry Phone from the Pearl to the Passport. The only ones I haven't owned are any of the Curve models. And to this day I still find it easier, and more accurate to type on my Blackberry Bold models than any other phone I've ever used. Maybe it's cause I have bigger fingers, and I tend to press the wrong letters on virtual keyboards.

26. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

The keyboard is what makes BlackBerry, Blackberry! Alongside with an extra dose of security. Its what make them unique, and creates a nice selling point for the device.

38. bagdok

Posts: 8; Member since: Oct 19, 2015

Agree. Physical keyboard is not an advantage to this date anymore. If you want to type faster, software integration is the key rather than sort of sliding the hardware. I would pass on this. I will wait for the next BB all touch android phone to replace my Z30.

82. azimesmail

Posts: 264; Member since: Nov 23, 2014

The keyboard adds no bulk to the phone. So I dunno why some people can't just not open the phone to use it if they don't want the physical keyboard.

50. mcwong644

Posts: 13; Member since: Nov 14, 2013

Agreed, the keyboard should be optional or at least removable or a second model without the keyboard. Instead of targeting BlackBerry fans, dropping the keyboard would address the general market.

* Some comments have been hidden, because they don't meet the discussions rules.

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