BlackBerry CEO Chen says more thought is needed before deciding to switch to Android

BlackBerry CEO Chen says more thought is needed before deciding to switch to Android
New BlackBerry CEO John Chen has some pretty important decisions to make, and he refuses to make them without taking the time to think about the implications of his actions. No decision is more important than deciding whether or not BlackBerry should continue to support BlackBerry 10. The ink wasn't even dry on the headlines announcing the failure of the Fairfax Financial buyout when Android fans started calling on the Canadian manufacturer to adopt Google's open source OS.

Chen said in an interview on Tuesday that having been on the job for only 24 hours, it would be inappropriate for him to comment on a possible switch to Android. The executive said, "I think just jumping to an Android without a thought through of why BlackBerry needs to be around and what makes us relevant and all that, before I answer that question, jumping to anything is inappropriate." He also explained the interim CEO title by saying that "on a day-to-day basis I eventually will really need a good, solid CEO."

What constitutes the perfect CEO for BlackBerry in Chen's eyes? He wants someone knowledgeable in software who understands services and marketing. But the big decision that Chen is deciding on now is which BlackBerry model to use. He says that he has to decide between a big screen or a QWERTY keyboard. But once that choice is made, the executive will have some real serious things to think abut that will have far-reaching ramifications on the future of the company that he now runs.


source: Crackberry

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31 Comments

1. akki20892

Posts: 3902; Member since: Feb 04, 2013

Then when dude? o.O

3. cc3493

Posts: 158; Member since: Jul 06, 2013

He's waiting for samsung to lose a bit of market share. Its just too dominating. This guy is just being realistic. Plus i want him to preserve BBM. There would be no diversity if everyone jumped onto Android. It creates competition, innovation and development. Jumping onto android doesnt save everything too. Its not a miracle pill.

5. TheLolGuy

Posts: 483; Member since: Mar 05, 2013

I love your last two sentences. Couldn't agree more!

7. akki20892

Posts: 3902; Member since: Feb 04, 2013

Right now they r in serious position, so they better make android or if they stick with their os then no more bb. I know u r right. If we r vegetarian and we r on island we have to eat non-vegetarian if we couldn't find vegetarian food.

18. Alex123

Posts: 241; Member since: Oct 17, 2012

Agreed. If every OEMs adopt Android so that the android products will be more expensive because google does not need to complete with other company like Apple or Microsoft.

23. Finalflash

Posts: 4062; Member since: Jul 23, 2013

I doubt Android has been competing with BB for a while now. Android is open source and BB could make their own fork of it without Google's blessing any time like Amazon did (and they're doing amazingly well in that space). So it isn't waiting for Samsung to fail or some long term avoidance of monopolies that stop them from adopting Android, they just have to consider dumping a decade of work. That is a pretty tough decision and therefore, will require some thought. But adopting Android might actually be their miracle pill in this case. They would take on a brand that is now more widely known and respected along with its advantages. They can then fold their own layer into it and get a jump start instead of starting from the bottom of the barrel like they are now. The other route is to revive BB OS but that would take a remake of the current version to better suit what the consumer expects and then getting people to believe they won't go out of business again. The reason Android is a better option still is because even if they go under again, I as a consumer of BB hardware would know that all my app purchases and all will move to another device just fine. If they make their own BB OS, they would require quite a commitment from people once again to trust them. Just like MS is slow to get going for the same reason. People have to commit to a platform fairly hard if it does not agree with other platforms. Android offers them a way to mitigate the level of that commitment and therefore, attract consumers with some peace of mind guaranteed.

29. Altair

Posts: 367; Member since: Feb 02, 2012

Where do you need BBM, when there is WhatsApp?

2. funchumm1206

Posts: 52; Member since: Mar 04, 2013

Let's see if he can turn around BBs downfall.

4. TheLolGuy

Posts: 483; Member since: Mar 05, 2013

The OS itself is good. I think the market would really appreciate it if BlackBerry succeeded it's turnaround. The phone and app selection needs more time to grow, of course. First party software is high quality -- just look at BBM.

6. rdaex

Posts: 152; Member since: Oct 24, 2012

Yep! The easiest way to make money is just slap Android on any phone. Just ask HTC... er... LG... er... Motorola... er... uh... Samsung?? YEA there we go! 1 out of 20 manufactures make money with Android, so yea, lets do that!

13. MartyK

Posts: 1043; Member since: Apr 11, 2012

Please see post #9, for a response..we understand you don't know how Samsung became #1 with Android, so see post #9.thanks!

28. jroc74

Posts: 6023; Member since: Dec 30, 2010

Look at what Motorola, HTC and Samsung has done over the past few years.....and try again. If both of them woulda copied Samsungs business strategy, they all would be making about the same amount of money. Lets not forget that Motorola put Android the map with the orig Droid. When the orig Droid was king in Android land, nobody really messed with Samsung and they barely messed with HTC. Moto just fell off in recent years, and Samsung took advantage of it, pickled up the slack. Samsung didnt start becoming popular until the Galaxy 1 line. In 10 seconds name one Samsung Android phone before the GS1... Exactly.

8. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

this guy look promising he seems smart and conscious of what he's doing or atleast i hope!

9. mmmanuuu

Posts: 403; Member since: Nov 05, 2013

Any can be successful in android if they produce " THE BEST SMARTPHONE" which has got top notch latest specs, good built quality, design, good in providing android updates and is widely available globally. Look at samsung. They are successful because their phones have the latest specs available and they are globally available and is okay in terms of providing upgrades. Their marketing department is strong too. Once cannot just release any phone with android on it and stand against samsung even though their built quality is a pity so is the design of the phone. Moral of the story : Bring a superior, well specc'd, widely available phone with a design that is appealing to "almost everyone". And the success is all yours !

10. crazymonkey05

Posts: 187; Member since: Nov 20, 2012

All I gotta say is "if you can't beat them, join them."

11. electrophage

Posts: 71; Member since: Jun 17, 2011

The only thing left about them that's unique is their keyboard, and so many people have convertedy to touchscreen systems that this minor superiority is irrelevant for marketing purposes. Only business with IT people stuck in the 1990's are really interested and that's not enough to make money.

12. xtroid2k

Posts: 601; Member since: Jan 11, 2010

It sounds like he knows he's the great hope for blackberry. He doesn't want to over promise and under deliver. Honestly I love BB10. However lack of apps and what not have caused this platform to do a face plant. Blackberry needs to innovate and come up with an exceptional product to reinvent its self. I also think they should consider a line of wp devices and android. While keeping its current os to test the waters.

14. Nathan_ingx

Posts: 4766; Member since: Mar 07, 2012

I'm still stunned why Android fans want everything to be Android. It's starting sound like a cult... What is Blackberry if there's no Blackberry? It's their identity. They just need to release good devices, ranging across prices, that can be available to highs and the lows of an average society. Go Android and the next thing BB is going to become is AA.

19. ilia1986 unregistered

Because atm Android is the best. Sure, there is Ubuntu for phones but that hasn't taken off that much yet. Please, let's not talk about FireFox OS which atm is horrible. You will notice that I only list relatively open OSs. Why? Because I believe that open source is the correct way. Android proves my point with every device activation happening every 0.00000001 seconds! :) Like the Joker said - it isn't about Android. It's about sending a message. :D

15. nctx77

Posts: 2540; Member since: Sep 03, 2013

Couldn't they just skin blackberry 10 over android like sense, touchwiz. This way they will have all the apps.

16. clevername

Posts: 1436; Member since: Jul 11, 2008

If they use android as the base os, and turn bb10 into a skin like touchwiz and sense UI. By doing so, they can keep the same features of bb10, the same great keyboards (touch and qwerty), use the same stock apps, and add the functionality of android and take advantage of the app store. that said, one of the huge problems with BB is the hardware. Well, maybe not problem, but its not up to top tier android standards. And it'll take a while for ppl to shake the idea that its a blackberry and not an android phone.

17. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

There's more than enough competition in the Android sphere... not sure how big a splash Blackberry would make among the crowd. If I were them, I'd go Windows Phone or Tizen. I'd even like to see them try Ubuntu Touch or Sailfish.

20. snowgator

Posts: 3614; Member since: Jan 19, 2011

Pump the breaks on the Android claims, gang. First off, let us not forget the Mr. Chen may not be the long term CEO. There was a write up yesterday on CrackBerry saying there is a committee being formed to look at a long term CEO for BlackBerry, so it is unlikely any huge move like that is coming in the next couple months. And again, like a ton of other posters, I am lost on why everyone thinks Android solves BB problems. Is it a viable option? Sure, like it is for everyone. It is the most popular OS in the world and is a very adaptable bit of software. But Android does not mean profits all by itself. How does Android help BB keep it's core users, still a viable concern? How does it help keep enterprise users? (Actually, I think it would be great for enterprise users, but my opinion don't matter.) How des it help/hurt the current structure of employees and the security BB runs? Could a different OS fit better? Could BB10 take off with patience? I agree with Mr. Chen. Besides, his comment at the end shows he has a sense of humor. That automatically gives him points in my book.

21. noteseries

Posts: 80; Member since: Oct 29, 2013

put those bb10 on trash can joined android... n maybe am gonna buy ur phone

22. Armor

Posts: 52; Member since: Dec 06, 2011

Don't knock it until you try it. BB10 is a great os!! Super smooth and fast and BB10 is the most secure system in the world.

24. cornerofthemoon

Posts: 619; Member since: Apr 20, 2010

BB10 is a great OS but so was webOS. Sometimes things just don't work out.

25. 9_HeLLs_oF_DrOid

Posts: 127; Member since: Jan 02, 2012

BlackBerry, step up your game! Do two OS's if you can - your own OS and heavily customized Android somewhat like Amazon.

26. mturby unregistered

solution: sell to google ur bb patents, adopt android and njoy.

27. GeekMovement unregistered

i hope they stick with bb10 it looked like a really nice os that just needs a growth spur.

30. milnoside111

Posts: 2; Member since: Nov 06, 2013

Blackberry doesn't need to adopt Andoid, abandoning their own OS would change why Blackberry was once a pioneer in their field, they just need to step-up their game by; enabling open file sharing w/ other brands, expand availability of apps (preferably ones already available on iOS and Android), availability of phones in other market and don't match prices w/ other brands to allow consumers a diversity to choose from. iOS and Android are just a fad, sooner or later people will want to move to the next big thing once the market is all dried up

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