Billboard's newest cover photo was taken with an iPhone 7 Plus

This is yet another major win for smartphone photography, which may still not be perfect, but is much more capable than what it's usually given credit for. Apple in particular, with its consistent high-quality of cameras, has been a major factor in driving forward the technology and, in the process, slowly changing the popular perception on the subject. This is why we believe Apple, the camera company, is here to stay.

Miller Mobley, the photographer behind the Billboard cover was enthusiastic about the iPhone 7 Plus' Portrait Mode, though he did encounter a few problems, like, for example, the way it handles hair, but still shared the following: “It’s amazing as a photographer to see how technology has so rapidly changed now that the phone in your pocket can also be a high-end camera.” If you still not sure how exactly the iPhone 7 Plus-exclusive feature works, be sure to check out our in-depth guide of Portrait Mode.
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