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Best Buy slashes $50 off the iPhone 5c and Galaxy S4

Best Buy slashes $50 off the iPhone 5c and Galaxy S4
For a limited time only, Best Buy has announced that it'll be slashing the upfront cost of the Apple iPhone 5c and the Samsung Galaxy S4. In terms of the freshly-off-the-conveyor-belt iPhone 5c, this also equals a 50% reduction, as Apple's unapologetically plastic rehash of the iPhone 5 initially retailed for $99.

The discount in question is actually a gift card that customers will be eligible for after they place an order for the iPhone 5c (or the Galaxy S4). In case you were already eying either of the two, keep in mind that the offer is only valid until October 7.

This isn't something new for Best Buy, though while we see why the Galaxy S4 should prove a perfect candidate for the discount (considering its age), it's kind of surprising to see the consumer electronics giant slashing the price of the minty fresh 5c just two week after it launched. Whether that has anything to do with the sales performance of the device remains kind of ambiguous, though a company official has said in a statement that the intent is primarily to drive traffic:

"We view ourselves as a company that offers consumers something they can't get anywhere else -- all the phones, all the plans, all the carriers -- and look for any opportunity to delight our customers" a Best Buy official commented.

In related news, Best Buy isn't the only retailer to squeeze the price of the colorful handset – both Walmart and Target have been selling the iPhone 5c for $80 upfront since launch, that's $20 less than what it would cost you to pick it up from Apple's store.

source: ABC News

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posted on 04 Oct 2013, 08:42 1

1. suavemezie (Posts: 86; Member since: 21 Jun 2012)

Simply because it's not selling. Apple will come and lie again about millions sold

posted on 04 Oct 2013, 11:50 1

6. stealthd (unregistered)

So you have evidence that Apple falsified sales numbers, which I'm pretty sure would be illegal for a publicly traded company to do? Of course you don't, you just have a bias that proves Apple wrong every time. Apple must be lying, because you know better. Right.

Or Best Buy is doing this because they have to compete with the carrier stores, Walmart, Target, Radio Shack, Apple's own online and retail stores. Maybe it has something to do with competition bringing prices down? Nah, your bias is probably right.

posted on 04 Oct 2013, 19:03

7. GeekNews (Posts: 9; Member since: 25 Mar 2013)

Apple, among others, has been caught in the past padding their numbers. They count retailer shipped units in their sales total. So yeah they might have shipped a large number but there is no direct indication that those devices are leaving retailer stores. They aren't going to slash prices on a device that is selling like hot cakes like they want you to believe.

posted on 04 Oct 2013, 08:49 1

2. traciireese (Posts: 5; Member since: 13 Feb 2012)

what about price slash on the 5s?

posted on 04 Oct 2013, 09:19

3. McLTE (Posts: 922; Member since: 18 Oct 2011)

This cannot bode well for Apple.. there is NO way there would be a price discount this soon after release if sales was as good as Apple says..

But.. for you Apple fans, Great opportunity!

posted on 04 Oct 2013, 10:46 2

4. Mxyzptlk (unregistered)

Yes how dare apple offer a cheaper iphone made out of high quality plastic.

posted on 05 Oct 2013, 10:10

8. rusticguy (Posts: 2828; Member since: 11 Aug 2012)

Metallic Plastic right?

posted on 04 Oct 2013, 11:43 1

5. stealthd (unregistered)

It comes with a $50 gift card, it is NOT a sale or price reduction.

posted on 08 Oct 2013, 08:58

9. harvestcellular (Posts: 26; Member since: 11 Jul 2013)

Agreed, ...both just want to get users into their store and don't care if they make pennies of lose a little as a loss leader to get those cellular users into their store for other purchases.

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