Best Buy decides to pass on Verizon's Apple iPhone 4 at launch, cites 3G speed

Best Buy decides to pass on Verizon's Apple iPhone 4 at launch, cites 3G speed
On February 10th when the Apple iPhone makes its first appearance at Verizon, if you walk into a Best Buy store and inquire about the phone, you are likely to get what might sound like a scripted response. The retailer is passing out to reps what basically is a guide on how to tell inquiring minds that the store will not be selling the CDMA iPhone.

So what is the reasoning behind this decision?  In the training material was some paragraphs that were apparently lifted from an article written by the gang at BGR about data speeds on the Verizon iPhone. The bottom line is that with all of those 4G phones hitting the carrier later this year, the iPhone will still be limping along on Big Red's Ev-Do network which might hold back sales.

So if you plan on talking Apple iPhone 4 with a Best Buy rep, to keep the conversation civil, you're better off discussing the AT&T, GSM variant of the phone. Otherwise, you will find yourself talking to a robot, explaining that the Verizon branded Apple iPhone 4 will be out spec'd shortly after launch.

The whole process is curious considering that the CDMA model of the phone has basically the same specs as the GSM version, and last we checked, that model is still available at Best Buy. If Best Buy is concerned that the CDMA iPhone will not sell well, why are all the analysts raising sales expectations of Apple's touchscreen phone for 2011?

source: Gearlog via BGR

Related phones

iPhone 4 Verizon
  • Display 3.5" 640 x 960 pixels
  • Camera 5 MP / 0.3 MP VGA front
  • Processor Apple A4, Single core, 1000 MHz
  • Storage 32 GB
  • Battery 1420 mAh(7.00h talk time)



1. clevername

Posts: 1436; Member since: Jul 11, 2008

I think they're actually scared that the CDMA iPhone will cannibalize sales of upcoming 4G smartphones.

2. ukfan15

Posts: 14; Member since: Jul 02, 2010

Verizon and Apple said No to BestBuy selling it at launch, but bestbuy is trying to save face by saying they don't want to sell it

14. afireinside0016

Posts: 2; Member since: Dec 30, 2010


3. idumb unregistered

The iphone4 was outdated when it was released. On the nations worst carrier and lack of higher speeds such as 4G. Also it only added a better LCD screen and front facing camera, which only happened to make it look like it was completely revamped. Verizon has slow data but at least it works... However the are too expensive. And why would verizon say no to the largest big box company????

4. BobbyTaba

Posts: 316; Member since: Aug 11, 2010

U guys dont know anything verizons 3g is fast!!!!

10. DannyDrama unregistered

ummm.....yeah, the boygeniousrpeort says otherwise about the iphone on big red's network!

8. Tre-Nitty

Posts: 470; Member since: Nov 16, 2010

Yeah, you are wrong on so many levels.

18. cellgeek82

Posts: 518; Member since: Dec 20, 2009

4G is over-hyped at the moment. Wait for it to mature. I wouldn't take a 4G device if it was free. Who knows about the battery life or reliability? Not even Verizon has all the bugs ironed out.

5. jdk26

Posts: 11; Member since: Jun 25, 2010

This makes sense to me. Best Buy doesn't want to spend all that cash on the Iphone 4 that isn't designed for 4th generation aka LTE speeds. I thinks it's foolish for Verizon to lanuch that device even if their 3G speeds are "Very Fast" Especially since they're rolling out LTE across a vast majority of their markets later this year. But it won't matter cause it's the Iphone. People are lemmings that way.

15. E.N.

Posts: 2610; Member since: Jan 25, 2009

Why should best buy care what speeds the phones they sell run on. Their purpose is to make sales. If it was Verizon saying this, then it would make more sense. But this is Best Buy. Who cares what they think. They're not the ones who put up the 4G towers. Maybe my grocery store should selling apple juice because they think orange juice is better for me. Just sell the freaking juice!!! lol

6. trin

Posts: 88; Member since: May 11, 2010

Lol@that. Fact is none of verizon's resellers will be carrying the iphone for awhile. Funny how they have no problem selling 3g droids out the wazoo. All this damage control is getting ridiculous.

19. RVZW unregistered


7. Junior

Posts: 52; Member since: Jun 09, 2010

As others have mentioned, the iPhone 4 is going to be sold exclusively at Verizon and Apple stores for a while. They stated that during the press conference last week. I love Best Buy but it's sad that they're attempting to act as if they're too good for it.

9. frank_j8

Posts: 3; Member since: May 04, 2009

not true a few preminum retailers will be givin the oppertunity to sell the apple iphone 4

11. DannyDrama unregistered

vzw is making a huge mistake with their iphone launch in so many ways. first of lte second of all.....iphone 4 is old news on a new network third......why launch the iphone 4 when the iphone 5 is scheduled for release in ummm....about 6 months Sorry.....does not compute

17. Idiotsareghey unregistered

Sorry but Best Buy Mobile makes no notional margin on any iPhone, including the current AT&T model. We have an influx of that as is. Why add more iPhones when we are already stockpiled? Derp derp derp!

20. XxVerbalxX unregistered

because like it or not people will want the phone. u want their business and accessory dollars. verizon just doesnt want to give it to u. suck it up. we're not getting it till early march here.

21. omgyoutoldme unregistered

I would love to have a phone that doesn't do simultaneous data and voice! It's an apple product they have the say, VZW is sucking teet to get the phone they really have no authority when it comes to who can and can't sell it. Look to the deathly ill Jobs or his COO main squeeze. Oh wait... everyone that buys their phones at verizon buys their accessories here anyway because it's cheaper!

22. knowitall unregistered

Best Buy is another (glorified) Verizon agent. Unfortunately for them, they are not exclusive to Verizon, they sell multiple carriers and as such are not getting the IPhone at lunch. Everybody and their mother in here has an opinion as to why or why not they would buy it, or whether Verizon made a good move launching it, which misses the point for the article. Best Buy is simply saving face. Make no mistake the IPhone on Verizon will be a hot ticket item and quite honestly Verizon does not need Best Buy, it is the other way around. When was the last time that you walked into a Best Buy and said to yourself, I'm not buying anywhere else but here, because this is Best Buy. There is no brand loyalty to Best Buy so the customers wanting a Verizon IPhone will get any which way the can, whether Best Buy has or not. The launch will go like this: 2/3 pre-orders for existing cust Verizon Stores 2/10 stock on hand limited to 3-4 hours. After that orders will be by shipment. Some Premium Agents will sell it by 3/1 only by shipment. It might be several months before stores will get IPhones on hand again.

25. Serious?!?! unregistered

Nations largest most reliable Network was built for customers! If your not trying to become bigger and better than your business is a failure! Think about it.....

24. bigboy11

Posts: 1; Member since: Jan 21, 2011

It is pointless to even have released the Iphone 4 so soon, when in just a few months they will more then likely be unveiling the Iphone 5, which will run on the LTE 4G network, so I say anyone in their right mind should wait a few months and see what happens then. If they dont come out with an Iphone 5 then yes def. get the Iphone 4, but the chances of the Iphone 5 coming in June are more then 80% certain.

26. CorpChood unregistered

Very simple...the demand for the CDMA iPhone 4 will be highest when it is first launched. Verizon makes the most money selling the phone in its corporate owned stores being that they dont have to pay the agents for the sale. There for Verizon will say no to all agents, including the largest big box store Best Buy. Once Verizon Corporate is satisfied with their initial earnings on the initial demand, it will then be released to all agents. Best Buy is just playing with employees and pretending they chose not to sell the iPhone 4. It is true that the phone will be outspec'd, however it already is. Android phones already offer higher spec'd phones and will continue to produce phones that are more advanced than the all mighty iPhone.

27. the truth unregistered

the reason why that best buy will not have the verizon iphone is that verizon does not want best buy to sell it is because verizon will lose out in sales so best buy is just saying that they dont want to sell it verizon paid best buy to keep there mouth shut and say something else best buy sells phones cheaper than any store you walk into when you get a new line of service so the verizon iphone 16g at best buy would cost you $99 and the verizon iphone 32g would cost you $199 this is why best buy wont sell the verizon iphone

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.