Best Buy accounts for 12% of U.S. smartphone sales

Best Buy accounts for 12% of U.S. smartphone sales
Ok, raise your hand. Who out there likes to run an errand to Best Buy, even if it's to buy a new microwave, so that you can look at the phones? Well, we really can't see you through the screen, so hands down please. Actually, it would appear that many of us don't stop at just looking at smartphones at Best Buy. According to Consumer Intelligence Research Partners, 12% of U.S. smartphone sales are rung up at Best Buy.

The stats show that a tad more iOS devices are sold at Best Buy compared to Android devices. The graph also shows that the retailer sells more basic phones than BlackBerry branded handsets. And roughly 15% of AT&T's sales are conducted by the big box retailer as opposed to 10% of Verizon's sales that are handled by Best Buy. Sprint follows AT&T with a little over 14% of its sales made at Best Buy, and T-Mobile rings up a tad under 14% of its phone sales from the retailer.


So which of the four major U.S. carriers makes the largest of its phone sales in-house? That would be Big Red as Verizon rings up 57% of its phone sales at its own stores. Sprint is next, with slightly over 50% of its phone sales made in Sprint stored. T-Mobile is third with sightly under 50% and AT&T brings up the rear, responsible for 47% of its own smartphone sales.


source: CIRP via Forbes

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20 Comments

1. Jeradiah3

Posts: 1149; Member since: Feb 11, 2010

I bought my S3 for $50 from best buy last December compared to paying $200 at an AT&T store (at the time). They offer instant rebates that the carriers dont offer for all of their phones. The only problem I have with Best Buy Mobile is that they are trained to handle all 4 carriers which Im not too comfortable with

6. JewBakaUCFG

Posts: 176; Member since: Sep 25, 2012

Because they work with four carriers it makes you uncomfortable? Hmmmm, interesting. But why? Working with more than one carrier allows them to provide you with the pros and cons of all of them which should enable you to make the best decision for yourself.

8. Jeradiah3

Posts: 1149; Member since: Feb 11, 2010

I can see that, but im more concerned about their systems. As an IT guy, i want to make sure that their systems arent going to crash while working on my stuff. Im not saying that what they're doing isnt a good idea, but its worth thinking about

9. Sniggly

Posts: 7305; Member since: Dec 05, 2009

I'd say maybe once a month we have an outage of some sort, maybe less. On an even rarer occasion we'll have everything die for a day. We usually have backup methodologies though. Tip: don't come in on phone launch days. Those are when we're most likely to see issues.

14. Jeradiah3

Posts: 1149; Member since: Feb 11, 2010

ok good. i feel better hearing that. Thx!!

15. cheeseycheeser

Posts: 413; Member since: Mar 24, 2011

I got that deal too! Only reason I came in, but pretty worth. And the experience was pretty good. Especially because we had some complicated stuff going on with Verizon's unlimited data

21. Jeradiah3

Posts: 1149; Member since: Feb 11, 2010

Right, I have AT&T and I like the service I received from Best Buy Mobile. Im attempting to get the Note 3 using their trade-in program.......that way, I can finally get the phone I want without having to renew my contract

2. apple4never

Posts: 1064; Member since: May 08, 2013

*raises hand i got he s4 for free from best buy when it was up for 200 on rogers

3. galanoth

Posts: 428; Member since: Nov 26, 2011

When I used to buy my phones on contract, I always went to my AT&T corporate store. A much better buying experience than Best Buy.

4. Sniggly

Posts: 7305; Member since: Dec 05, 2009

This is incredible growth, frankly. Used to be that BBYM accounted for less than 5 percent of all phone sales. This is why I believe that even if the rest of the company were to collapse, BBYM would survive on its own.

5. acharlest

Posts: 8; Member since: Jul 19, 2012

I worked for BBYM for 2 years and I couldn't agree with you more. When I started, they accounted for 4%. BBYM will live on, but the big boxes will go the way of Circuit City within the next 5 years.

7. Shatter

Posts: 2036; Member since: May 29, 2013

What percent does Amazon make up?

13. thebrandonlogan

Posts: 11; Member since: May 21, 2013

Good question.

10. Mxyzptlk unregistered

12% isn't a huge number when you think about it.

11. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Considering the many, many places where new phones can be bought, it's actually pretty good.

12. thebrandonlogan

Posts: 11; Member since: May 21, 2013

Well look at it like this, Walmart, Target, and Costco together sell 12% of the smartphones, Best Buy alone sells 12%, traffic in Walmart, Target, and Costco combined....pretty much higher than that of Best Buy. 12% is a high mark when its you against the rest of the carriers and everyone else is behind you. The number is only growing as more Best Buy Mobile stores open. We tend to offer much lower prices and I can't tell you how many customers complain about their experience at Verizon stores. The Best Buy Mobile brand is still growing so I expect to see that number only climb.

16. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Crazy that Windows Phone devices are so high on the list.. I wonder what single device is responsible for this...

17. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Probably the 520, considering that somehow we still account for 12 percent of T-Mobile's sales despite the fact that Best Buy terminated their relationship with postpaid T-Mobile.

18. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Well, I just don't think the 520 is that popular in the US.. Are Best Buy stores world wide❔

19. GeekMovement unregistered

I always order mine from Costco since they have free shipping, free activation, and free accessories.

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