Before Apple Pay's official release, Morgan Stanley names it the frontrunner in mobile payments
posted by Michael H. / Oct 07, 2014, 7:38 PM
Still, that isn't stopping analysts from already calling the game in favor of Apple. Or, should we say that it is another analyst calling the game the same way we have? Morgan Stanley is the latest firm to come out saying exactly what we said recently, which is that Apple Pay's increased security through Touch ID may well lead Apple's option to become the most popular option, but that will spark an increase in mobile payments throughout the ecosystem, including competing platforms. Although, the odd part of Morgan Stanley's synopsis is that it is already giving Apple credit for pushing merchants to adopt NFC payment systems, and not giving the credit to Microsoft and Visa who are really behind that push (and have been for two years.)
Even worse, Morgan Stanley claims that Google Wallet was not "sufficiently cost effective/attractive for merchants", which seems a completely biased response, given that Google created a product that followed the standards for the devices already in stores. (Apple is doing the same.) In the end, yes, Apple wins the marketing war, and has a slight advantage in security, but really, Apple is just taking advantage of an infrastructure changeover that was coming anyway. Timing often wins in cases like this, but Morgan Stanley seems to want to attribute it to some sort of pseudo-magic from Apple.
Posts: 3131; Member since: Jan 12, 2010
Hmm yes, just as secured as iCloud was.
posted on Oct 07, 2014, 7:40 PM 13
Posts: 3785; Member since: Sep 30, 2009
Big difference between a s**tty password. Btw, I'm guessing you use android and expect security?
posted on Oct 07, 2014, 7:44 PM 12
Posts: 816; Member since: Jan 06, 2012
Me 2 as finger print isn't as secure as people think. Everything you touch has your fingerprints and everybody can have your fingerprint with the right tools. Sometimes it doesn't even need heat to work. I'm really interested if apple and samsung have the heat sensor(not sure how its called)
posted on Oct 08, 2014, 6:47 AM 0
Posts: 110; Member since: Feb 04, 2013
No one uses Google Drive or their pics would have been hacked. Literally...no one.
posted on Oct 07, 2014, 10:01 PM 1
Literally no one? That would mean you are incorrect if there is already one user. And there a lot of them, around 190 million users at the end of june 2014. And their pics wouldn't be hacked, not even their accounts would be hacked. And don't mention the 5 million 'hacked' gmail users, Apple said so themselves, password phishing isn't hacking. Please be an idiot somewhere else.
posted on Oct 08, 2014, 1:53 AM 2
Posts: 2370; Member since: Apr 30, 2013
It's not unusual for out of touch marketing analysts of a big firm to come out and fluff up the Apple prospect, despite competitors making a push for this long beforehand. Apple has this little US market bubble that they're in.
posted on Oct 07, 2014, 7:45 PM 7
Posts: 31054; Member since: Feb 05, 2011
I'll be using this quite often. Let's launch it Big A.
posted on Oct 07, 2014, 7:58 PM 2
Posts: 3295; Member since: May 17, 2009
This is almost as big as when Apple discovered the wheel, fire, and America... Anyway, face it... Apple will get the credit for a three invention of a feature they were 3 years late to include on their devices but it doesn't matter as long as NFC becomes more mainstream. But you gotta give credit for their implementation. It sounds very secure, but the iCloud scare is legit!
posted on Oct 07, 2014, 11:10 PM 3
Posts: 6023; Member since: Dec 30, 2010
Yea...I didnt want to say it....it was already said in the article too... Apple will get credit for creating it when it all of a sudden takes off. At this point I have to agree....because it like beating a dead horse arguing otherwise. If it takes off because of Apple....so be it. I try not to forget those that pioneered things. And it wasnt Apple in this case.
posted on Oct 08, 2014, 6:40 AM 0
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