Before Apple Pay's official release, Morgan Stanley names it the frontrunner in mobile payments

Before Apple Pay's official release, Morgan Stanley names it the frontrunner in mobile payments
Apple Pay is a complicated and slightly annoying topic. On one hand, Google and Microsoft have been in the NFC payment space for a while; but, on the other hand, neither has been able to make much of a dent. On another hand (we said it was complicated, three-hands complicated to be exact), the "failure" of Google and Microsoft was more due to timing and infrastructure than with their respective payment products.

Still, that isn't stopping analysts from already calling the game in favor of Apple. Or, should we say that it is another analyst calling the game the same way we have? Morgan Stanley is the latest firm to come out saying exactly what we said recently, which is that Apple Pay's increased security through Touch ID may well lead Apple's option to become the most popular option, but that will spark an increase in mobile payments throughout the ecosystem, including competing platforms. Although, the odd part of Morgan Stanley's synopsis is that it is already giving Apple credit for pushing merchants to adopt NFC payment systems, and not giving the credit to Microsoft and Visa who are really behind that push (and have been for two years.) 

Even worse, Morgan Stanley claims that Google Wallet was not "sufficiently cost effective/attractive for merchants", which seems a completely biased response, given that Google created a product that followed the standards for the devices already in stores. (Apple is doing the same.) In the end, yes, Apple wins the marketing war, and has a slight advantage in security, but really, Apple is just taking advantage of an infrastructure changeover that was coming anyway. Timing often wins in cases like this, but Morgan Stanley seems to want to attribute it to some sort of pseudo-magic from Apple. 

source: AppleInsider

FEATURED VIDEO

26 Comments

1. RORYREVOLUTION

Posts: 3131; Member since: Jan 12, 2010

Hmm yes, just as secured as iCloud was.

2. bucky

Posts: 3774; Member since: Sep 30, 2009

Big difference between a s**tty password. Btw, I'm guessing you use android and expect security?

4. RORYREVOLUTION

Posts: 3131; Member since: Jan 12, 2010

I'm just not going to trust my credit card information on iPay or Google Wallet, period.

17. aba71983

Posts: 807; Member since: Jul 24, 2014

You are dumb. iCloud will not collect your credit card information. Only your naked picture with your girlfriend, haha!

22. RORYREVOLUTION

Posts: 3131; Member since: Jan 12, 2010

Naked pictures? You already got that covered bro.

5. JMartin22

Posts: 2334; Member since: Apr 30, 2013

I'm willing to bet that Touch ID is a lot more dangerous than some "s**tty" password.

8. bucky

Posts: 3774; Member since: Sep 30, 2009

im willing to bet its not.

9. Paximos

Posts: 282; Member since: Jul 26, 2012

Prejudice is a great time saver. You can form opinions without having to get the facts

20. romeo1

Posts: 807; Member since: Jan 06, 2012

Me 2 as finger print isn't as secure as people think. Everything you touch has your fingerprints and everybody can have your fingerprint with the right tools. Sometimes it doesn't even need heat to work. I'm really interested if apple and samsung have the heat sensor(not sure how its called)

11. winter_hat

Posts: 110; Member since: Feb 04, 2013

No one uses Google Drive or their pics would have been hacked. Literally...no one.

14. Whateverman

Posts: 3295; Member since: May 17, 2009

I use Google Drive, I love it.

18. RebelwithoutaClue unregistered

Literally no one? That would mean you are incorrect if there is already one user. And there a lot of them, around 190 million users at the end of june 2014. And their pics wouldn't be hacked, not even their accounts would be hacked. And don't mention the 5 million 'hacked' gmail users, Apple said so themselves, password phishing isn't hacking. Please be an idiot somewhere else.

21. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Google drive doesn't store pics for google users dumbass.

23. Whateverman

Posts: 3295; Member since: May 17, 2009

No, you can store pictures on Drive.

24. sprockkets

Posts: 1612; Member since: Jan 16, 2012

That's not where pictures are stored if you use google's photo back up setup. It just means that the OP above is just bull shitting.

25. Whateverman

Posts: 3295; Member since: May 17, 2009

True, I figured that what they meant but I didn't want to get into a flame war with them. But +1 to you already knowing.

3. JMartin22

Posts: 2334; Member since: Apr 30, 2013

It's not unusual for out of touch marketing analysts of a big firm to come out and fluff up the Apple prospect, despite competitors making a push for this long beforehand. Apple has this little US market bubble that they're in.

6. darkkjedii

Posts: 30836; Member since: Feb 05, 2011

I'll be using this quite often. Let's launch it Big A.

7. agentoj

Posts: 105; Member since: Oct 29, 2009

Yup, same here.

10. Awalker

Posts: 1962; Member since: Aug 15, 2013

I use quite often already. You'll love it.

13. tadaa

Posts: 267; Member since: Apr 18, 2013

How? Is it already out?

12. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

It's Morgan Stanley... Did anyone expect them to say anything else?

15. Whateverman

Posts: 3295; Member since: May 17, 2009

This is almost as big as when Apple discovered the wheel, fire, and America... Anyway, face it... Apple will get the credit for a three invention of a feature they were 3 years late to include on their devices but it doesn't matter as long as NFC becomes more mainstream. But you gotta give credit for their implementation. It sounds very secure, but the iCloud scare is legit!

16. dimas

Posts: 3296; Member since: Jul 22, 2014

Agree. Morgan Stanley is acting like an apple fanboy. NFC has been around for years and they commend apple for such "revolution."

19. jroc74

Posts: 6023; Member since: Dec 30, 2010

Yea...I didnt want to say it....it was already said in the article too... Apple will get credit for creating it when it all of a sudden takes off. At this point I have to agree....because it like beating a dead horse arguing otherwise. If it takes off because of Apple....so be it. I try not to forget those that pioneered things. And it wasnt Apple in this case.

26. cdgoin

Posts: 614; Member since: Jul 28, 2010

PayPal needs to create a cross platform NFC app and that would shut ApplePay down in a minute.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.