BBM for Android beats out rival messaging services in user engagement minutes
posted by Alan F. / Nov 08, 2013, 12:30 PM
According to data from Mobidia, for the week ended October 24th, BBM for Android had a weekly engagement of 40 minutes, topping the 24 minutes scored by messaging app Tango (which has over 130 million users), and close to the 44 minutes of Viber. Kik still is on top with a weekly engagement of 106 minutes. Still, the data shows that Android users are doing more than merely downloading the app just to join the hip crowd.
While BBM is still well behind more popular messaging apps in the U.S. like Kik and WhatsApp, and may never enjoy the popularity among teens that other apps have, considering how BBM's journey has just started, we can say that it looks like this is going to be a rare success for BlackBerry. Now comes the hard part which is figuirng out how to make money with it. At one point months ago, there was talk of selling BBM access to users of rival platforms. Now that BlackBerry is giving it away, there needs to be a way for the application to generate some income for BlackBerry.
Posts: 224; Member since: Apr 08, 2013
Down with whatsapp. To lazy to update their app to ios 7
posted on Nov 08, 2013, 1:11 PM 0
Posts: 109; Member since: Mar 18, 2012
because they don't want the failed ios7 to crash their system.
posted on Nov 09, 2013, 5:04 PM 1
Posts: 593; Member since: Apr 10, 2012
use ads blackberry.... like gmail and other apps do to generate ...
posted on Nov 08, 2013, 1:23 PM 1
Posts: 271; Member since: Apr 05, 2011
No. I hate adds and they are already everywhere within Android apps. I say the more advanced features that are supposed to be coming in the months ahead could be what they can charge for. 99 cents a year sounds fair. The basic messaging that we are seeing now can remain free.
posted on Nov 08, 2013, 2:36 PM 0
Posts: 76; Member since: Nov 08, 2012
This is very true, I spend more time on BBM than whatsapp, To tell u the truth BBM is more fun than whatsapp.
posted on Nov 08, 2013, 1:51 PM 1
Posts: 1654; Member since: Jul 10, 2013
Care to mention your reason?
posted on Nov 08, 2013, 1:59 PM 3
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