BBM for Android beats out rival messaging services in user engagement minutes

BBM for Android beats out rival messaging services in user engagement minutes
Any way you look at it, BlackBerry's decision to rollout BBM for iOS and Android has been a success. After the first week, 20 million new active BBM users were added to the 60 million BlackBerry users who actively use the messaging app. In addition, data from Android users shows that in the first week after becoming available, BBM equaled or surpassed other messaging apps in the number of weekly engagements. Considering that BBM for Android users haven't had the time to build up a large contacts list, this is considered to be very impressive on the part of the BlackBerry application.

According to data from Mobidia, for the week ended October 24th, BBM for Android had a weekly engagement of 40 minutes, topping the 24 minutes scored by messaging app Tango (which has over 130 million users), and close to the 44 minutes of Viber. Kik still is on top with a weekly engagement of 106 minutes. Still, the data shows that Android users are doing more than merely downloading the app just to join the hip crowd.

While BBM is still well behind more popular messaging apps in the U.S. like Kik and WhatsApp, and may never enjoy the popularity among teens that other apps have, considering how BBM's journey has just started, we can say that it looks like this is going to be a rare success for BlackBerry. Now comes the hard part which is figuirng out how to make money with it. At one point months ago, there was talk of selling BBM access to users of rival platforms. Now that BlackBerry is giving it away, there needs to be a way for the application to generate some income for BlackBerry.

source: BGR

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14 Comments

1. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

BlackBerry should start providing more software on other operating systems.

2. XperiaFanZone

Posts: 2279; Member since: Sep 21, 2012

Did you mean Kik?

3. lolatfailphones

Posts: 224; Member since: Apr 08, 2013

Down with whatsapp. To lazy to update their app to ios 7

12. DAMONORIBELLO

Posts: 109; Member since: Mar 18, 2012

because they don't want the failed ios7 to crash their system.

13. lolatfailphones

Posts: 224; Member since: Apr 08, 2013

iOS 7 is failed to those you are sporting a 2 year old iPhone not wanting to upgrade.

14. DAMONORIBELLO

Posts: 109; Member since: Mar 18, 2012

My 2 1/2 year old Motorola Droid Bionic is running just fine on Jelly Bean.

4. mayur007

Posts: 593; Member since: Apr 10, 2012

use ads blackberry.... like gmail and other apps do to generate ...

8. axllebeer

Posts: 272; Member since: Apr 05, 2011

No. I hate adds and they are already everywhere within Android apps. I say the more advanced features that are supposed to be coming in the months ahead could be what they can charge for. 99 cents a year sounds fair. The basic messaging that we are seeing now can remain free.

5. GoGoGalaxyNexus

Posts: 81; Member since: Nov 01, 2013

Good for Blackberry, wish them better days in the future

6. Akfred

Posts: 76; Member since: Nov 08, 2012

This is very true, I spend more time on BBM than whatsapp, To tell u the truth BBM is more fun than whatsapp.

7. androiphone20

Posts: 1654; Member since: Jul 10, 2013

Care to mention your reason?

9. protozeloz

Posts: 5396; Member since: Sep 16, 2010

For starters it looks better, has peoples status you can check easily, and its more anonymous

10. Cyberchum

Posts: 1096; Member since: Oct 24, 2012

Unless BBM improves, I'm sticking with the PLUS side of whatsapp.

11. inertiatic

Posts: 34; Member since: May 29, 2012

I made my wife download it so we could try it out, now it's all we use. What we really like is all the message statuses: unsent, sending, sent, delivered, and read. Combined with SwiftKey it's great.

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