Atari founder Bushnell: Tim Cook is no Steve Jobs

Atari founder Bushnell: Tim Cook is no Steve Jobs
If the name Nolan Bushnell doesn't ring a bell with you, perhaps it should. Bushnell is a tech veteran who started up Atari and Chuck E. Cheese, and he hired 19 year-old, sandal wearing Steve Jobs back in 1974 as a developer making $5 an hour. His sense of current Apple CEO Tim Cook is that he is the guy you would want to keep things steady. "But I just feel like somebody needs to stick a little bit of dynamite under his left cheek," Bushnell says. Saturday will be the second anniversary of Jobs' death after the Apple co-founder and CEO finally succumbed to Pancreatic Cancer.


Bushnell has a new book out titled "Finding the Next Steve Jobs: How to Find, Keep and Nurture Talent." Bushnell sees Cook as a conservative, buttoned down executive. "I have a feeling -- and this is a funny thing that happens with people who are very buttoned down -- that (Cook) probably thinks he's innovating, when in fact it's just micro-evolution," said Bushnell. "They were able to build (the new iPhones) cheaper, which is something I would expect Tim Cook to do." As for Steve Jobs and Steve Wozniak, the Atari founder says that they had passion and "fire in their belly".

Bushnell is a fan of Google's approach which might lead to some clunkers here and there, but has lead to the self-driving car and Google Glass. And while he had a chance to be an early investor in Apple, Bushnell turned down the opportunity because he never thought that Jobs could become a CEO.

Bushnell's new book is all about finding the next Steve Jobs

Bushnell's new book is all about finding the next Steve Jobs


source: CNN

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16 Comments

1. GeekMovement unregistered

Well, it is a true statement. Tim Cook is no Steve Jobs.

6. appleDOESNT.com

Posts: 456; Member since: Nov 19, 2011

I have said it for some time now, Gates and Jobs are one-of-a-kind geniuses. They didn't get hired to do the job, they created what was Microsoft and Apple at their best and two of the most succusful companies of all time. Balmer and Cook are just guys who were hired to step in .. Balmer ran MS into the ground, Tim Cook may fair better but the way Apple is changing everything that Jobs created in just two years, I think Cook is doing even a faster job and ending Apples reign than I could of ever imagined lol

14. Daftama

Posts: 639; Member since: Nov 03, 2012

Well that makes to two things I can't wait to see go down Verizon and Icrap phone not the company just the phone

15. Chaseism

Posts: 82; Member since: May 08, 2013

That's a pretty bold statement seeing as a lot of people would lose their jobs if the iPhone were to "go down." Although you may be waiting a while since 9 million of them were purchased in the opening weekend. Still, you shouldn't hope for something to fall apart. Try hoping for improvement. Tim Cook is no Steve Jobs and that's probably a good thing. Steve Jobs could sell anything to anyone, but he was also a jerk. Tim Cook has been nicer to his employees, the public, and even trying to do better by Foxxcon employees. I have no complaints about this. And as far as innovation goes, remember many companies have their roadmaps set years into the future. We don't know how much of that is the case with iOS. But next year is Apple's year. They have no excuse not to deliver. iOS 7 is amazing for the amount of time in which it was built, but by next year, they will have had a great amount of time to really transform our experience. Same goes with the hardware and other Apple products. Forstall is no longer an excuse.

16. Finalflash

Posts: 4062; Member since: Jul 23, 2013

Yea, next year is always Apple's year. Just like this year was supposed to be, and the last year, and the one before that...you know....all the way to the iPhone 4.

11. JC557

Posts: 1918; Member since: Dec 07, 2011

Of course Steve Jobs was no Steve Wozniak either... I'm sure Nolan Bushnell knows who really worked on the Breakout project and how Jobs somewhat stiffed his own friend.

2. alpinejason

Posts: 262; Member since: Sep 06, 2011

not even in the same ballpark

3. promise7

Posts: 894; Member since: Jul 03, 2013

That's a no brainier, there's only one Steve Jobs. I just hope Apple can learn from what he did there and not just build off what he's done.

4. amiaq

Posts: 509; Member since: Jun 30, 2012

HTC also need their own version of "Steve Jobs"

5. CX3NT3_713

Posts: 2348; Member since: Apr 18, 2011

We knew that already...lol

7. fjftokyo

Posts: 65; Member since: Jun 06, 2013

Apply Cold Water To Burned Area!

8. Kishin

Posts: 706; Member since: May 30, 2013

Tim Cook must be feeling some Type of Way

9. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

This sentence is so true "I have a feeling -- and this is a funny thing that happens with people who are very buttoned down -- that (Cook) probably thinks he's innovating, when in fact it's just micro-evolution," said Bushnell. "They were able to build (the new iPhones) cheaper, which is something I would expect Tim Cook to do." Apple is not innovating anymore it's just micro-evolution. Very true that Tim Cook is no Steve Jobs. :)

10. KIANO

Posts: 91; Member since: Feb 13, 2011

The statement is true. But there will be someone who may be inspired by Steve Jobs. There will be someone who may be better or similar to him. The question is when and where is this someone? At least I believe that only the one who posses great abilities and talent like him is the one who has founded his/her own company.

12. SprintGuy26

Posts: 229; Member since: Mar 21, 2011

"But I just feel like somebody needs to stick a little bit of dynamite under his left cheek" meaning cook is half-a$$ing it....that made me laugh,good wording indeed

13. Rongocook

Posts: 76; Member since: Sep 20, 2013

Fact statement.

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