At $207, it costs Apple just $20 more to build a 16GB iPhone 5 compared to the iPhone 4S
Galaxy S, and in-cell is the next step in that evolution.Indeed, IHS iSupply estimates that the components in the iPhone 5 cost Apple $207 to build the handset, higher than the $188 of the iPhone 4S last year, which was using the body of the iPhone 4. The difference comes from the sophisticated multiband LTE radio from Qualcomm that costs $34 now, compared to $24 for the iPhone 4S radio, and, of course, the screen, which uses the novel in-cell touch packaging, costing $44 to Apple, due to the complicated production tech and low yields. Samsung has been using similar packaging, called on-cell, for its Super AMOLED displays since the first
Hence, Apple won't make as much money from the iPhone 5 as it did from the iPhone 4S last year, but with time display yields will improve, the component prices will fall, and Apple will still be selling it north of $600 to carriers and consumers alike. Plus, it is not that a $20 difference to build the iPhone 4S when it launched last year, compared to the iPhone 5 now, will knock the bottomline off-kilter, considering how much more iPhone 5 units will sell due to the redesign and the LTE connectivity. As for the LTE radio inside, IHS confirms out analysis on the carriers that will be compatible with the iPhone 5:
So, to a $207 BOM, which includes manufacturing, we have to add Apple's operating expenses like Selling, General&Administrative and Research&Development, which historically hover a bit below 10% of the revenue.
Assuming $649 ASP for the iPhone 5, we get at around $270 total cost per iPhone, which still leaves Apple with about 140% profit per unit, and we are talking about the least expensive 16GB version here - on the 32GB and especially the 64GB units Apple makes much more. Well, it is not exactly cocaine profit margins, but still remains the most profitable piece of electronics in history.