Asus targets 35-40 million smartphone shipments per year, almost twice what it sold in 2016


AsusTek Computer, or simply Asus, is hoping to expand its smartphone business twofold in the next three years, according to a report from Chinese publication Apple Daily. By 2020, the company aims to ship between 35 and 40 million devices per year, comprising about 3 percent of the global market.

The company sold about 20 million smartphones in 2016, in large part thanks to its flagship ZenFone 3 line of devices. Its successor, the ZenFone 4 series, will launch in the second quarter of this year, according to CEO Jerry Shen.

At CES 2017, the company presented a couple of impressive devices – the Asus ZenFone Zoom, a midranger built for photography enthusiasts which offers optical zoom and a humongous battery; and the Asus ZenFone AR, the first phone ever to offer 8 GB of RAM and also the first to support both Google Daydream and Project Tango, Google's platforms for virtual and augmented reality. These new shipment goals lead us to believe the two devices weren't just a fluke and the company is serious about its growth in the sector, though it remains to be seen whether the newest ZenFone line will be as impressive.

Last year saw AsusTek experience 5 percent overall growth in smartphone shipments, with that number going as high as 20 percent in individual countries. The company stated that it's commited to strengthening its foothold in the Chinese market, noting the recent release of its ZenFone Pegasus 3 in the country. 

Related phones

ZenFone Zoom
  • Display 5.5" 1080 x 1920 pixels
  • Camera 13 MP / 5 MP front
  • Processor Intel Atom, Quad-core, 2330 MHz
  • Storage 64 GB + microSDXC
  • Battery 3000 mAh
ZenFone AR
  • Display 5.7" 1440 x 2560 pixels
  • Camera 23 MP / 8 MP front
  • Processor Qualcomm Snapdragon 821, Quad-core, 2150 MHz
  • Storage 128 GB + microSDXC
  • Battery 3300 mAh(14h talk time)

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12 Comments

1. jsdechavez

Posts: 799; Member since: Jul 20, 2012

People weren't rushing to get their hands on the Zenfone 3. The small growth is probably because of big discounts for the outgoing Zenfone 2 line. For the Zenfone 4 to achieve these goals, Asus has to first learn how to make a seriously awesome camera. Maybe it starts with the new Zoom or the AR. We'll see.

2. arman9953

Posts: 49; Member since: Nov 22, 2011

i think asus has nice products at an even better price, but the software is horrible ( i hate their skin ) .

7. zacsaturday

Posts: 262; Member since: May 09, 2014

I dunno why, (gonna blame my lack of sleep) but When you said 'I hate their skin' I took it literally

3. kiko007

Posts: 7493; Member since: Feb 17, 2016

Are they stupid?

8. Subie

Posts: 2363; Member since: Aug 01, 2015

If they're going to dream I guess they might as well dream big.

9. kiko007

Posts: 7493; Member since: Feb 17, 2016

I'm as big a fan of Slum Dog Millionaire as the next guy, but projecting double the sales of a products with ZERO buzz is coocoo.

4. Ticklemyfancy

Posts: 214; Member since: Oct 09, 2016

Thanks for the good laugh Asus! Hilarious

5. trojan_horse

Posts: 5868; Member since: May 06, 2016

So, Asus plans to roughly double the amount of smartphones it sold last year... DOUBLE! Asus needs a great deal of luck to achieve that.

6. vasra

Posts: 129; Member since: Feb 27, 2014

Asus can't do software, and don't seem to care. Their upgrades are late, buggy and horrible. And the cameras are not up to the competition (Apple, Samsung, LG). They have a long way to go.

10. lallolu

Posts: 732; Member since: Sep 18, 2012

To reach their goal, they need to unlock their bootloaders, release kernels for custom ROMs to flourish and give timely updates.

11. 47AlphaTango

Posts: 729; Member since: Sep 27, 2015

If they wanna reach that level of shipments this 2017. They must release all every phone variants all over the world. Even that 8GB, 256 internal + microSD expandable, and tango+daydream support device must be available worldwide.

12. Moose

Posts: 418; Member since: Jan 05, 2015

I like phones that are as compact as possible without being so bezel-free that they are hard to hold. All of the Asus phones I have checked specs on are wider than other phones thanks to their love affair with wider than average bezels. I won't consider buying any Asus phone until they slim down a bit. For example, if you like compact 5 inch phones, what's the point in buying a phone that is as wide or wider than some 5.2 inch phones?? Defeats the purpose.

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