Asus is the top brand in Taiwan; Acer is fourth and HTC sixth

According to a list released by the Ministry of Economic Affairs in Taiwan, Asus is the leading brand in the country, valued at $1.78 billion USD. The company has hit a home run with the globally offered Asus ZenFone 2, the first smartphone to be offered with 4GB of RAM. The next mobile company on the list is Acer, valued at $580 million.

Sixth on the list with a value of $453 million is HTC. The beleaguered manufacturer has just released the HTC One A9, which might not have what it takes to help HTC turn things around. Chipmaker MediaTek takes the ninth spot on the list, valued at $354 million.

While the MOEA provides the list, the valuations are calculated by Interbrand, a U.K. branding expert. According to the Taiwan economic agency, the top 20 brands in Taiwan are worth US$8.956 billion in 2015. That happens to be up 2.6% from the value of the top 20 Taiwan firms that was calculated last year.

source: Digitimes

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17 Comments

1. Sidewinder

Posts: 515; Member since: Jan 15, 2015

Tells a lot about how deep a pit htc has fallen into and they brought it upon themselves. If Asus can find success in mobile business, then htc has no excuses.

14. marorun

Posts: 5029; Member since: Mar 30, 2015

I love when ppl talk whitout knowing what they are talking about. Asus make MUCH MUCH more money with computers part than mobile you idiot. HTC dont make computers part. Sure Asus got a lil increase in value this year thanks to mobile but its only a small part of the total value thats Asus worth now. So ofcourse if HTC has issue its will loose value faster.

2. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Mediatek will soon no.1, enough said

3. Sidewinder

Posts: 515; Member since: Jan 15, 2015

They have the potential to be number one if qualcomm keeps screwing manufacturers up and Samsung keeps all their Exynos soc's to themselves. A window of opportunity is opening up for mediatek and I do hope they capitalize on it with some compelling chips

4. Felix_Gatto

Posts: 942; Member since: Jul 03, 2013

Well, it's very unlikely, why? Because: Asus have a wide array of producs like laptops, motherboards, smartphones, etc. and they are not lack in sales and popularity. Unlike Mediatek that only focuses on semiconductor business. Semiconductor alone won't beat Asus.

10. ibend

Posts: 6747; Member since: Sep 30, 2014

yeah right, asus is big player on laptops and PC components, and their mobile department isnt that great.. and if u look again asus have more than 5 times mediatek value

5. Felix_Gatto

Posts: 942; Member since: Jul 03, 2013

HTC should learn a lot from Asus, especially on pricing.

15. marorun

Posts: 5029; Member since: Mar 30, 2015

HTC = mobile only. Asus = computer part , laptop , tablet and mobile. Cant compare the two.

6. Arthurhkt

Posts: 725; Member since: Apr 19, 2012

The moment when even the Taiwanese also stop giving a d@mn about HTC, is the time they should realized how far they had disgrace them self.

7. Felix_Gatto

Posts: 942; Member since: Jul 03, 2013

Taiwan and S. Korea have similarity in top brands rivalry. Asus and Acer's rivalry is similar to Samsung and LG's. HTC? Well, l think it would end up like Pantech.

8. hanabi

Posts: 177; Member since: Oct 08, 2015

Total amount from first to tenth is similar to sony's Pathetic..thailand better than taiwan

9. Felix_Gatto

Posts: 942; Member since: Jul 03, 2013

Why so much hatred to Taiwan?

11. Taters

Posts: 6474; Member since: Jan 28, 2013

Where is TMSC? Not that it matters.

12. Shubham1221

Posts: 153; Member since: Jul 29, 2015

Asus still has a long way to go in smartphones.Hope they try to compete at flagship level too.Asus should use latest processors and start competing at top level.

13. justrt

Posts: 446; Member since: Jul 10, 2014

How about Foxconn?

16. marorun

Posts: 5029; Member since: Mar 30, 2015

Foxconn = china.

17. StreetNerd

Posts: 870; Member since: Dec 08, 2010

still waiting for a Windows 10m from Asus

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