Asus is the top brand in Taiwan; Acer is fourth and HTC sixth

According to a list released by the Ministry of Economic Affairs in Taiwan, Asus is the leading brand in the country, valued at $1.78 billion USD. The company has hit a home run with the globally offered Asus ZenFone 2, the first smartphone to be offered with 4GB of RAM. The next mobile company on the list is Acer, valued at $580 million.

Sixth on the list with a value of $453 million is HTC. The beleaguered manufacturer has just released the HTC One A9, which might not have what it takes to help HTC turn things around. Chipmaker MediaTek takes the ninth spot on the list, valued at $354 million.

While the MOEA provides the list, the valuations are calculated by Interbrand, a U.K. branding expert. According to the Taiwan economic agency, the top 20 brands in Taiwan are worth US$8.956 billion in 2015. That happens to be up 2.6% from the value of the top 20 Taiwan firms that was calculated last year.

source: Digitimes


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