Asus delays the launch of ZenFone 4 smartphones until the end of July


Asus was tipped to unveil the ZenFone 4 series back in May, but it looks like the company missed its own deadline. What's worse is the smartphones won't be announced this month either, as a new report claims the ZenFone 4 series will be revealed in July.

According to the company's CEO Jerry Shen, the highly-anticipated ZenFone 4 series will be introduced at the end of July. Asus decided to delay the launch of the smartphones by three months in order to improve their specs sheets and make some significant design changes.

The first ZenFone 4 smartphones launched by Asus will pack a 5.5-inch display, and it would be priced at around $500. Later on, new variants with different sizes will be released on the market, but details about their specs are scarce at the moment.

Asus hopes to start making a profit in the third quarter, as the company's smartphone business has suffered net operating losses in the first half of the year.

On a side note, Asus plans to announce its ZenFone 5 line-up next year at Mobile World Congress MWC), the company's CEO confirmed. In the meantime, the next major launch coming from Asus is the ZenFone AR, the Google Tango smartphone that will make its debut in Taiwan on June 14.

source: Digitimes

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7 Comments

1. Chaise unregistered

Looks like a prototype LG G3.

2. jellmoo

Posts: 2588; Member since: Oct 31, 2011

Per Asus, they decided that the delay was needed as they felt that they hadn't added enough bloatware to the device, and wanted to take the time to really pack the bloat in.

3. killer7D

Posts: 551; Member since: Sep 18, 2014

Lets wait and see .. I thought of buying one of their smartphones onetime but then i was told that their screens fails continously.

4. TechNeck

Posts: 651; Member since: Aug 29, 2014

I don't know why they think selling it later is going to make a difference in sales.

5. GTR722

Posts: 270; Member since: Oct 20, 2012

They killed it with the Zenfone 2 series....Zenfone 3 were a failure...

6. ryq24

Posts: 875; Member since: Oct 17, 2011

Z3 was a flop mainly because of the price. Hope asus learn their lesson.

7. RicoRecklezz

Posts: 30; Member since: Jun 04, 2017

I don't know I love my Zenfone 3 ultra but it be nice if it had LTE and a or blaster 2k super smoked and a 5000+ mAh battery

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