Asus chairman doesn't think Windows for phones has relevant advantages over Android and iOS
Mashable recently talked to Asus Chairman Jonney Shih, who acknowledged that Windows' advantage is that it can provide "productivity and entertainment at the same time", but wasn't too excited about Windows for phones. More exactly, Jonney Shih said that, "frankly speaking", "the advantage [of Windows on phones] is not that much [when compared to iOS and Android]." In other words, we shouldn't expect Asus to introduce Windows 10 smartphones anytime soon, though Shih didn't completely rule out this possibility.
Jonney Shih's declaration certainly explains why Asus never made Windows Phone handsets, despite the fact that it's manufacturing many Windows-based devices (including laptops, tablets, and 2-in1 products like the Transformer series).
Asus' smartphone business is doing pretty well without Windows. The company's Android-based ZenFone family is quickly gaining momentum, recently being released in North America. The series' top-of-the-line model, the ZenFone 2 ZE551ML, costs just $299 unlocked, while offering plenty of high-end specs, including a 5.5-inch 1080p display, a 64-bit Intel Atom processor, 4 GB of RAM, and 64 GB of storage space. We don't get to see $300 Windows smartphones with these specs, do we?