Asus chairman doesn't think Windows for phones has relevant advantages over Android and iOS

Asus chairman doesn't think Windows for phones has relevant advantages over Android and iOS
Later this year, Microsoft will bring Windows 10 to a large number of different devices, including, of course, smartphones (which means the "Windows Phone" moniker will be phased out). The new OS is more than welcome, with both consumers and Microsoft partners looking forward to seeing it being officially released. However, not all partners are confident that Windows 10 (or Windows in general) is the best thing when it comes to smartphones.

Mashable recently talked to Asus Chairman Jonney Shih, who acknowledged that Windows' advantage is that it can provide "productivity and entertainment at the same time", but wasn't too excited about Windows for phones. More exactly, Jonney Shih said that, "frankly speaking", "the advantage [of Windows on phones] is not that much [when compared to iOS and Android]." In other words, we shouldn't expect Asus to introduce Windows 10 smartphones anytime soon, though Shih didn't completely rule out this possibility.

Jonney Shih's declaration certainly explains why Asus never made Windows Phone handsets, despite the fact that it's manufacturing many Windows-based devices (including laptops, tablets, and 2-in1 products like the Transformer series).

Asus' smartphone business is doing pretty well without Windows. The company's Android-based ZenFone family is quickly gaining momentum, recently being released in North America. The series' top-of-the-line model, the ZenFone 2 ZE551ML, costs just $299 unlocked, while offering plenty of high-end specs, including a 5.5-inch 1080p display, a 64-bit Intel Atom processor, 4 GB of RAM, and 64 GB of storage space. We don't get to see $300 Windows smartphones with these specs, do we?

source: Mashable

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39 Comments

1. shaineql

Posts: 522; Member since: Apr 28, 2014

There is nothing new windows phone can bring to the game , maybe in mid range with some decent specs or that win10/phone integration which is stupid

7. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

Windows phone was a bit too little too late , Win 10 might push it into a solid 3rd place , but its going to stick there

2. rsiders

Posts: 1954; Member since: Nov 17, 2011

How about something different. Everyone does not want Android or Apple no matter how much they try to make it seem like they do. Windows Phone offers a different experience rather people hate it or love it. I for one of many love it.

5. meanestgenius

Posts: 22067; Member since: May 28, 2014

Totally agree. Everyone definitely does not want Android and iOS. Windows 10 for Mobile will be different, unique and fresh. This industry needs differentiation amongst OS's.

14. sgodsell

Posts: 7368; Member since: Mar 16, 2013

If nobody wants Android or iOS then why do sales clearly show that everyone is buying them in droves still. Q1 2015 WP sold 8.6 million devices globally for 2.5% market share. Android sold 263 million globally for 78% market share. Apple sold 61 million globally for 18% of the market share. The previous quarter (Q4 2014) WP had 2.8%, and before that (Q3 2014) WP had 3.0%. The problem is Microsoft has realized to late that for many people, smart phones have taken the place of their home computers (desktop/laptops). This has been going on for some time already. Granted not everything is ported over from the desktops to smart phones, but for most users daily usage, smart phones can do everything that they need. From writing documents/pdfs, working on spreadsheets, reading books and magazines, watching videos, and movies, to Netflix, banking, games, socializing, utilities and so much more. Even things that are not even on your desktop/laptops like opening your house door, or unlocking your car door, turning on/off lights, smart watches, and other wearables, remote control your TV/stereo system, control your thermostats, Remote control devices, and more. Granted some of those things will work on your desktop/laptops, but there is better and more apps for smart phones that provide better controls and options then any desktop/laptop apps. With the IoT coming more down the pipeline. The new desktop/laptop is the smart phone (phablets included here). Microsoft has seen this as well, that is why they have added their office products as well as a number of other Microsoft apps and services to other platforms, because WP has been loosing market share. But that is not the real problem. Microsoft realizes that with these other platforms they already have great office products and services similar to Microsoft's offerings, and those people are happy to go on with their lives without even using Microsoft's apps or services. Microsoft got greedy with their licensing of their OS's, and that has come back to bite them in their own butt. They use to charge $50 for each Windows Mobile device, Then it went down to $12 for WP and now it is FREE. They couldn't give it away, because the WP ecosystem is still lacking to this day. Now Microsoft is trying to follow in Android's footsteps by offering what Microsoft likes to call Universal apps. Apps that will work on x86 Windows based systems, to Xbox, to Arm based Windows 10 mobile devices. Even Microsoft is offering tools to convert your existing Android and iOS app code over to a Microsoft universal app. Even though Microsoft has some of the best tools on the market. You still have to take your code and convert it, and it will still require some rework for some specific things. Remember both Android (1.6 million apps) and iOS (1.4 million apps) have taken years to get there. Not to mention Android has been an agnostic platform to begin with (x86, ARM, MIPS).

24. Pattyface

Posts: 1658; Member since: Aug 20, 2014

Read again bud.. He said everyone doesn't want android or ios.. He didn't say no one wanted them. That could have saved you time when writing your essay on Microsoft

29. meanestgenius

Posts: 22067; Member since: May 28, 2014

Indeed. What Pattyface said. I never said "nobody wants Android or iOS". Reading comprehension. I'm well aware of Microsoft's deficiencies in the smartphone space, but Windows 10 is going to change that. Yes, its taken them a long time, but Android and iOS didn't grow to what they are overnight, either. It amazes me that so many Android fans like you spit in the face of the very things that Android stands for: CHOICE. DIVERSITY. These things are good for the industry, and the consumer benefits from this in the end. A duopoly in any industry is never a good thing.

30. anon_adderlan

Posts: 5; Member since: Feb 15, 2015

"If nobody wants Android or iOS then why do sales clearly show that everyone is buying them in droves still." No choice or compelling reasons? If you want anywhere close to real-time audio, iOS is your only choice. If you want call recording capability, Android is your only choice. If you want a cool Nokia phone with a slightly better UI and slightly cleaner API, then I guess that's all Windows Phone had going for it. Every other compelling feature Windows Phone had has been ditched in the move to 10, in much the same way Microsoft screwed up 7 in the move to 8. Not that that will matter if they continue to operate the most developer hostile app store system I have ever encountered. The whole situation sucks.

32. arenanew

Posts: 286; Member since: Dec 30, 2013

ok ur the biggest fool . phone is joke . think microsft stop all license patent . then what happen android phone is useless no blutooh sharing , no wireless , no file system , no internet speed . so just shut ur mouth

21. Liveitup

Posts: 1798; Member since: Jan 07, 2014

He also mentioned that continuum will give Windows 10 an advantage by being able to make your phone into a PC, this article doesn't even mention that it makes it seems like he only stated one position when that isn't true.

31. Salazzi

Posts: 537; Member since: Feb 17, 2014

Continuum = Apple Continuity.. Again, there isn't much new that Microsoft is bringing to the table. BUT I do agree that having more options is fantastic.

34. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

No it is not. The simple fact you even think that continuum is continuity or screen sharing is the same...shows you know nothing of the tech. The phone will be running two screens, multiple apps and make them look and run like a desktop app, because it is a universal app. Screen sharing is nothing, windows phones can do that now.

3. Pattyface

Posts: 1658; Member since: Aug 20, 2014

Oh no! Not a single mediocre phone by Asus

16. sgodsell

Posts: 7368; Member since: Mar 16, 2013

How is a 64 bit Quad core Intel Atom CPU running at 2.3 GHz with 4 GB of ram, and 64 GB of expandable storage a mediocre phone? Is it because it only has a 1920x1080 full HD display screen? Is it the $299 price tag for this phone that makes it mediocre? Is it because you can install Full Linux to co-exist with Android on this phone? What about installing the Android Studio on this phone so you can create and compile your Android apps right on this phone? It will be interesting to see if Steam for Linux will work on this phone as well. Oh well. I will take this mediocre Asus ZenFone 2 over any WP device any day of the week.

23. Pattyface

Posts: 1658; Member since: Aug 20, 2014

Okay so Asus has one okay phone and they are all of a sudden great? No I'm standing by my mediocre comment on this one. Also you picking this phone over any wp device is your opinion and yours alone... Choice is good

27. Furbal unregistered

The only thing mediorcre about it was battery life. Loved the one I had minus that. (The plastic feels cheap but it is affordable....)

4. waddup121 unregistered

nice nice

6. Jason2k13

Posts: 1462; Member since: Mar 28, 2013

Windows for phone will most likely not bring anything new, but it is a different OS which I support. I don't want just android and ios competing with each other.

8. justplainfacts

Posts: 5; Member since: May 19, 2015

bring win10 already. how much longer should we wait? ...another 8 years? 3rd place isn't bad if the share of the pie is actually a big chunk.

10. justrt

Posts: 446; Member since: Jul 10, 2014

iOS have been the distant 2nd for a while, yet Apple still make all the money... Another thing is, if Windows for mobile could grow to 15% (from 3%, what it is now) that will be a 500% leap for them.

20. Salazzi

Posts: 537; Member since: Feb 17, 2014

I think people are more anxious for a new flagship, than the new OS. We have waited long enough.

9. Settings

Posts: 2943; Member since: Jul 02, 2014

Most members of the Open Handset Alliance shows little interest to Windows Phone or any mobile OS out there, sans iOS. Is it stated to the agreement that every member of OHA must stay faithful to Android?

15. sgodsell

Posts: 7368; Member since: Mar 16, 2013

That is fud boy. Especially since Microsoft makes billions each year off of Android and the OEMs that use Android. Stop trolling and spreading your lies. Remember last year was the first year that Microsoft made WP free. But still OEMs didnt make WP devices, because no one is buying them.

18. sgodsell

Posts: 7368; Member since: Mar 16, 2013

Sorry that was cruel. I shouldn't say no one is buying them. I should say the only people buying WP devices is when Microsoft and others really slash the prices on some WP devices. Otherwise WP number would be even lower, and carriers and other phone stores would be sitting on crap loads of WP stock that is not moving.

35. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

70% of androids are low end throw away devices. Not to mention the constant discounts LG L90 was a 200+ phone that was constantly slashed to 99 or even 50 bucks full price. Seriously your rhetoric applies to android. Android took off, that simple, no other OS for quite some time will pry the dualopoly away. However, 80million users is not 'insignificant' by any means. What is, is how little use android OEM's are at putting high end hardware and then MARKETING IT. How many next big thing did we see of samsung android...i never saw a single ativ commercial.

11. Tsrnexus

Posts: 43; Member since: Mar 19, 2014

I think Microsoft took a great concept and then ruined it for being like Android and Ios

12. WallStreetWolf

Posts: 289; Member since: Apr 08, 2013

I don't know about that. The things introduced with Windows 10 are going to change a lot of minds in terms of an OS that adapts to whatever device it is being used on or with. After watching demos of Continuum and the fact that they have made it easier to easily port in apps from either of the big 2, I would say that they have a chance to increase marketshare. I wouldn't call it drastic, but they are going to gain ground.

19. Salazzi

Posts: 537; Member since: Feb 17, 2014

Continuum is similar to Apples Continuity. As this article points out, there are very few differentiation/advantages Windows OS brings to the table.

36. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

No it is NOT. Continuity is simply 3 devices using an app push, the apps are NOT the same base code, they do not run on the same core. Continuum, is ONE device, that allows it to be a temp PC for screen size and universal apps. You can even see the DYNAMIC switching of screen size of the universal app on windows 10 right now. No other apps do this from the competition. There is a HUGE difference between the two.

13. kkmkk

Posts: 699; Member since: May 06, 2013

i used the lumia 930 for 2 weeks i loved the os but it wasnt better than android or ios in any way i mean yes it is smooth and looks cool but in term of functionality it is terrible and the windows market is just bad to be honest it is the os weakest point now that being said i think the wp 10 can be good for low end devices under 100$ since it dose not need much speces to run smooth and for sure it dosnt suit a phone cost above 200$ or a any king of flagship or tablet

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