Asus ZenFone 4 and 4 Pro prices and specs allegedly leaked days ahead of unveiling

Asus is set to unveil its quite delayed ZenFone 4 series next Thursday, August 17 — if an official invite is anything to go by, that is. But even with less than two weeks remaining, we've heard surprisingly little about the devices — the only rumored specs so far have been about the flagship ZenFone 4 Pro, while we're expecting to see three other new devices (along with an already official fourth).

However, in a pair of tweets, the generally reliable Roland Quandt has given us some new details about the ZenFone 4 and ZenFone 4 Pro, including specs and prices:



1. nh1402

Posts: 138; Member since: Oct 30, 2013

It looks like they finally realised why the Zenfone 2 sold well, the price.

2. GTR722

Posts: 270; Member since: Oct 20, 2012

After the Zenfone 2 all they have is failure and failure. The $199 price of the Zenfone 2 was the key of the success....and now $399?? The same mistake as Alcatel with their Idol series.

3. MichaelSanFrancisco

Posts: 11; Member since: Aug 05, 2011

I agree. I don't know what ASUS is thinking. Going stupid on pricing and naming models. I bought or had friends and relatives buy (on my recommendation) the ZenFone 2 because it was a lot of phone for the money. And it was well made. Added to a quality feel and pleasing design what was not to like. Having made me a ASUS ZenFone convert then they came out with the 3 series. The big problem, I could not figure out the naming convention. I am quite literate when it comes to cell phones (or electronics). Have had cell phones since they were the size of car batteries. Notwithstanding this foundation, I could never figure out which was the BEST model ZenFone 3, because the lesser phone had a name that implied it was the flagship model. End result, I lost interest in the phone, lest I overpay for a mid-range 3 series phone. (Which back then seemed at the time to be plentiful, and the actual flagship ASUS hard to find.) Reading this article seems ASUS is doing it again. I did not catch the names, but is the budget or mid-range phone have the word "Max" in it? That implies flagship. Or is the flagship the phone with "Pro" in the name. Fook it, who has the time. P.S. And while a phone in the US $600 range might seem a deal to some because that's less than paying $US $850++ for a Samsung or Apple phone, seems to me to attract customers like ASUS did with the $200 to $280 price points for the mid and flagship phones, the 4 should be priced at $250 for the base model, $400 for the flagship. Gotta wonder what happened at ASUS; did they hire the guy whose résumé said "failure failure failure" on it? Perhaps ASUS' initial success went to its head. That's when to NOT mess with the formula that worked. What's that saying "If it ain't broke, don't fix it."

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless