Asus ZenFone 3, ZenFone 3 Deluxe, and ZenFone 3 Ultra to be released in July

Asus ZenFone 3, ZenFone 3 Deluxe, and ZenFone 3 Ultra to be released in July
Last month, Asus unveiled three brand new smartphones: ZenFone 3, ZenFone 3 Deluxe, and ZenFone 3 Ultra. While the company announced their prices, it didn't say when the handsets would be released. However, we now know that all three of them are expected to be launched on July 12 in Taiwan. According to Taiwanese website ePrice, this is an official release date revealed by Asus.

The new ZenFones run Android 6.0 Marshmallow customized with Asus' own ZenUI, and, unlike last year's ZenFone 2 phones, they feature fingerprint scanners, and are powered by Qualcomm processors (instead of Intel-made ones). Also notable is the fact that these are the first ZenFone handsets to be made out of premium materials, including glass and metal on the regular ZenFone 3, and aluminum on the other two models.

Prices for the ZenFone 3 start at $249, while both the ZenFone 3 Ultra and ZenFone 3 Deluxe will be significantly more expensive, starting at $479 and $499, respectively. If you want to know what differentiates the three devices (besides prices), check out our ZenFone 3 vs ZenFone 3 Deluxe vs ZenFone 3 Ultra comparison.

Since Taiwan is Asus' home country, we assume that the company won't release the ZenFone 3 series anywhere else before launching it there. Right now, we don't know when the new smartphones are expected to arrive in the US, but we guess it'll happen soon. Let us know if you're planning to buy any of them!

source: ePrice (translated)



1. Doakie

Posts: 2478; Member since: May 06, 2009

I have a 64 GB Nexus 6P....and I just can't get a 256 GB ZenFone 3 Deluxe out of my head!

4. Angst

Posts: 35; Member since: Apr 29, 2014

I have a 128 GB Nexus 6P . . . and I just can't get the idea of wanting a ZenFone 3 (any model) in my head!

6. SenorThrottles

Posts: 284; Member since: Dec 23, 2015

I have a 64gb Nexus 6P... and I'm not really interested in the Zenfone 3!

12. skyline88

Posts: 697; Member since: Jul 15, 2013

you have dementia in reality.

8. havoc

Posts: 95; Member since: Jan 08, 2015

I have a Nokia 5110 and I just can't get Asus Zenfone 3 out of my head!

2. legiloca

Posts: 1676; Member since: Nov 11, 2014

That's a lot of waiting.. seriously

3. Barney_stinson

Posts: 672; Member since: May 30, 2016

On that day! Maybe s7 will cost 500$ !! And you know that zf3 is never gonna beat that!! So screw ASUS!!

5. XaErO

Posts: 353; Member since: Sep 25, 2012

That big bezel at bottom is really uninspiring .. and on top of it; the black layer around the display is rather annoying !!

7. SenorThrottles

Posts: 284; Member since: Dec 23, 2015

I'd rather get the Axon 7 or OP3

10. KingSam

Posts: 1453; Member since: Mar 13, 2016

Hey PA I'm waiting for you to throw moto g4 plus against the Zenfone 3.

11. Elfmonster unregistered

I was going to make the ultra my daily driver buuut I think I'm going with the Lenovo Phab2 pro, since it seems more destined for American lte, and look out those cam tricks.

13. phableton

Posts: 14; Member since: Jun 30, 2016

I must have the Zenfone 3 ULTRA. It is the one of the few phones that is 6.8 inches.

14. shadez10

Posts: 427; Member since: Jan 15, 2012

here in philippines we have 2 variants on Zenfone 3. a 5.2" and a 5.5". do you guys here at PA got any info of the pricing of the two?..

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.