Arbitron: More Apple iPhone users turn to mobile apps for commerce than Android users

Arbitron: More Apple iPhone users turn to mobile apps for commerce than Android users
According to data compiled by Arbitron, more Apple iPhone users than Android users turn to mobile apps for shopping. The stats reveal that more than two-thirds (67.5%) of iPhone users open up an app when it comes time to do some shopping, as opposed to the 43.9% of Android users who do the same thing.  Shoppers sporting an iPhone tend to spend more time shopping using mobile apps than their fellow shoppers using an Android model. On average, the typical Android user spends 87.6 minutes a month during 29.5 shopping sessions reaching for a mobile app to to satisfy their need to spend. Apple users spend much more time each month, 105.3 minutes on average over 35 sessions, shopping on a mobile app.

So which app is being used the most by those shopping via a smartphone? It is auction site eBay with a 14.3% market share of these mobile shoppers, followed by Amazon's 13% While that might seem close, eBay user spent much more time each month on eBay's app than on Amazon's (108.4 minutes per month vs. 40 minutes per month).

But when smartphone users decided to shop using their smartphone's browser, it was a different story. In that case, it was Amazon on top with a 34.7% market share while eBay dropped to third with an 18% slice of the pie. But perhaps due to the fact that many shoppers would rather not use the browser on their smartphone, the number of minutes per month that the average mobile shopper spent at Amazon's web site was only 19.8 over 5.7 sessions per month. When you compare this to the figures from those using Amazon's app, it shows how much more mobile shoppers prefer using apps than punching in a URL and navigating the browser on their handset.

So here is a tip to the retailing executives who are perusing this article. If your stores do not offer a mobile app, your next call better be to a developer or else you risk getting lost when it comes to mobile commerce. And if this does turn out to be a helpful tip, remember where you heard it from!

source: Arbitron



1. WHoyton1

Posts: 1635; Member since: Feb 21, 2013

That's because often native apps do the job on android unlike iOS...also because most android users are fiddling with all the customization you got!

4. Blazers

Posts: 760; Member since: Dec 05, 2011

What?! That makes no sense. Please tell me which native app on my Note 2 let's me shop on eBay and amazon. Also you're saying android users are less productive then iOS users since we're always "fiddling with our phones". Please stop making us android users look bad. If you don't have a good counter argument, it's better to not say anything at all then make yourself look like an ass.

8. TechBizJP08

Posts: 495; Member since: Mar 25, 2013

Troll alert..

11. tedkord

Posts: 17453; Member since: Jun 17, 2009

The eBay and Amazon apps. I use both. Never through the browser.

13. Aeires unregistered

I never really got the settings argument either. Settings are usually set up when you first get your device, then typically left alone from that point on. I find it's the same with computer, initial setup is where all the time is, then it becomes daily use like normal.

16. Droiddoes unregistered

Are you f*cking serious? I have never had trouble with using either directly from the website on my S3. And I use eBay on my phone daily, several times a day. I have not tried the app because...there' need to.

6. Canadian_user

Posts: 5; Member since: Mar 20, 2013

I have to agree 100%. Andriod users I view has PC power users, while IPhone users I view as AOL users. In short IPhone users need to be told how they should use their phone, while Android users find new ways to use their phone.

2. zekes

Posts: 230; Member since: Aug 14, 2012


9. grahaman27

Posts: 364; Member since: Apr 05, 2013

Not native code, apps like the eBay app that run on android as an app that runs "java." BTW android uses the java programming language but technically it does not run java.

19. Diirge

Posts: 1; Member since: Apr 18, 2013

Even though there is an NDK for Android, Java apps are now wildly considered to be "native" applications. The term has changed lately to basically mean any non-web app.

3. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

Android users usually just use their browser to shop. Store apps are usually not every well developed.

7. Nkolsen

Posts: 60; Member since: Mar 28, 2013

Well, android users know that just because there isnt an app, you still can use your browser. So maybe android users Are shopping in other places than ebay, where most of the items Are cheap china crap.....

10. grahaman27

Posts: 364; Member since: Apr 05, 2013

Simple, android users treat shopping like they do on their PC: via the browser Whereas many iPhone users think you have to do everything in apps..

12. tedkord

Posts: 17453; Member since: Jun 17, 2009

Not me. I avoid shopping with the browser whenever possible.

14. Aeires unregistered

On my phone yes, I avoid the browser and apps. On my tablet I use the browser, or PC.

15. boosook

Posts: 1442; Member since: Nov 19, 2012

Well, since the Amazon app is not compatible with many android tablets (one for all: the Nexus 7...), this result does not surprise me. What's more, I guess that many android users prefer to use the browser when they look at the gigantic list of permissions that shopping apps require. Apple users don't know the permissions, so they simply download the app, while Android users ponderate. App developers should be more careful to the permissions they require.

17. phonewarz

Posts: 9; Member since: Apr 03, 2013

Girls do most of the shopping. Most girls have small hands. Apple makes small phones. Voila

18. RebelwithoutaClue unregistered

Not to mention girls are technically challenged ;-)

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