Arbitron: More Apple iPhone users turn to mobile apps for commerce than Android users
posted by Alan F. / Apr 15, 2013, 11:55 AM
eBay with a 14.3% market share of these mobile shoppers, followed by Amazon's 13% While that might seem close, eBay user spent much more time each month on eBay's app than on Amazon's (108.4 minutes per month vs. 40 minutes per month).
But when smartphone users decided to shop using their smartphone's browser, it was a different story. In that case, it was Amazon on top with a 34.7% market share while eBay dropped to third with an 18% slice of the pie. But perhaps due to the fact that many shoppers would rather not use the browser on their smartphone, the number of minutes per month that the average mobile shopper spent at Amazon's web site was only 19.8 over 5.7 sessions per month. When you compare this to the figures from those using Amazon's app, it shows how much more mobile shoppers prefer using apps than punching in a URL and navigating the browser on their handset.
So here is a tip to the retailing executives who are perusing this article. If your stores do not offer a mobile app, your next call better be to a developer or else you risk getting lost when it comes to mobile commerce. And if this does turn out to be a helpful tip, remember where you heard it from!
Posts: 1635; Member since: Feb 21, 2013
That's because often native apps do the job on android unlike iOS...also because most android users are fiddling with all the customization you got!
posted on Apr 15, 2013, 11:57 AM 5
Posts: 719; Member since: Dec 05, 2011
What?! That makes no sense. Please tell me which native app on my Note 2 let's me shop on eBay and amazon. Also you're saying android users are less productive then iOS users since we're always "fiddling with our phones". Please stop making us android users look bad. If you don't have a good counter argument, it's better to not say anything at all then make yourself look like an ass.
posted on Apr 15, 2013, 12:10 PM 6
I never really got the settings argument either. Settings are usually set up when you first get your device, then typically left alone from that point on. I find it's the same with computer, initial setup is where all the time is, then it becomes daily use like normal.
posted on Apr 15, 2013, 4:27 PM 1
Posts: 5; Member since: Mar 20, 2013
I have to agree 100%. Andriod users I view has PC power users, while IPhone users I view as AOL users. In short IPhone users need to be told how they should use their phone, while Android users find new ways to use their phone.
posted on Apr 15, 2013, 1:05 PM 2
Posts: 230; Member since: Aug 14, 2012
android DOES NOT RUN ANY APPS NATIVE its java
posted on Apr 15, 2013, 12:04 PM 1
Posts: 60; Member since: Mar 28, 2013
Well, android users know that just because there isnt an app, you still can use your browser. So maybe android users Are shopping in other places than ebay, where most of the items Are cheap china crap.....
posted on Apr 15, 2013, 1:19 PM 3
Posts: 364; Member since: Apr 05, 2013
Simple, android users treat shopping like they do on their PC: via the browser Whereas many iPhone users think you have to do everything in apps..
posted on Apr 15, 2013, 2:25 PM 3
Posts: 17121; Member since: Jun 17, 2009
Not me. I avoid shopping with the browser whenever possible.
posted on Apr 15, 2013, 2:31 PM 0
Posts: 1442; Member since: Nov 19, 2012
Well, since the Amazon app is not compatible with many android tablets (one for all: the Nexus 7...), this result does not surprise me. What's more, I guess that many android users prefer to use the browser when they look at the gigantic list of permissions that shopping apps require. Apple users don't know the permissions, so they simply download the app, while Android users ponderate. App developers should be more careful to the permissions they require.
posted on Apr 15, 2013, 4:31 PM 1
Posts: 9; Member since: Apr 03, 2013
Girls do most of the shopping. Most girls have small hands. Apple makes small phones. Voila
posted on Apr 15, 2013, 9:27 PM 2
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