Apple's tablet market share rebounds in Q2 to previous record levels, Samsung distant second
Say what you will about the tablet market, but until the Nexus 7 sells for a few full quarters, or Microsoft comes out swinging with sub-$300 Surface tablets, the game is Apple's for the taking. And even after that, if the iPad Mini rumors pan out next month.
The latest IHS iSupply tablet market share report for the quarter that ended in June confirms that once again - the iPad generations commanded the whopping 69.6% of the market for those flat computing devices with touchscreens people are so fond of nowadays.
Of course, Apple basically created that market out of thin air, and has a very hard to beat headstart in tailored apps for its iPads, so it's not really surprising that nobody can catch up, but let's see how the others are faring, according to the IHS report:
The telling story here is not the almost 70% market share Apple has in this market, but that its share rebounded 44% since Q1, after the new iPad was introduced. The other big gainer is Asus, with 26% increase in market share quarter-on-quarter, and the second-largest player Samsung managed to eke out gains as well, with its throw-a-bunch-of-models-at-the-market strategy.
Of course, Apple's market share numbers might subside this quarter, after the initial rush to buy its newest tablet, and the Nexus 7 introduction, yet its market share rebound is pretty telling what steep hill the other mobile ecosystems have to climb in the tablet battles.