Apple's tablet market share rebounds in Q2 to previous record levels, Samsung distant second

Apple's tablet market share rebounds in Q2 to previous record levels, Samsung distant second
Say what you will about the tablet market, but until the Nexus 7 sells for a few full quarters, or Microsoft comes out swinging with sub-$300 Surface tablets, the game is Apple's for the taking. And even after that, if the iPad Mini rumors pan out next month.

The latest IHS iSupply tablet market share report for the quarter that ended in June confirms that once again - the iPad generations commanded the whopping 69.6% of the market for those flat computing devices with touchscreens people are so fond of nowadays.

Of course, Apple basically created that market out of thin air, and has a very hard to beat headstart in tailored apps for its iPads, so it's not really surprising that nobody can catch up, but let's see how the others are faring, according to the IHS report:

The telling story here is not the almost 70% market share Apple has in this market, but that its share rebounded 44% since Q1, after the new iPad was introduced. The other big gainer is Asus, with 26% increase in market share quarter-on-quarter, and the second-largest player Samsung managed to eke out gains as well, with its throw-a-bunch-of-models-at-the-market strategy.

Of course, Apple's market share numbers might subside this quarter, after the initial rush to buy its newest tablet, and the Nexus 7 introduction, yet its market share rebound is pretty telling what steep hill the other mobile ecosystems have to climb in the tablet battles.

source: IHS



1. fragmentation

Posts: 31; Member since: Jul 13, 2012


2. hateftotti

Posts: 232; Member since: May 03, 2011

For now maybe but with upcoming Galaxy Note 10.1 and Samsung P10(without name yet) I don't think so;)

3. fragmentation

Posts: 31; Member since: Jul 13, 2012

can it beat the new ipad with 2048-by-1536-pixel resolution at 264ppi retina display? No I dont think so haters!!

5. hateftotti

Posts: 232; Member since: May 03, 2011

Every thing is not PPI and pixel density(If is is important for you Samsung P10's screen is going to be 2560*1600).You should buy something that can do many things for you.Just watch Note 10.1 videos and see how many interesting things it does that ipad's users can not imagine them!

6. fragmentation

Posts: 31; Member since: Jul 13, 2012

For example?

11. remixfa

Posts: 14605; Member since: Dec 19, 2008

you know its not really retina until its over 300ppi right? Its just a marketing term anyways, but Apple is lying to its customers. Also, the new A15 chips coming out are capable of MUCH higher resolutions. And, the new ipad's "amazing" resolution is powered by samsung chips. You dont really think that no one else can make a high resolution tablet do you?

15. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

"No I dont think so haters!!" Why haters? Where do you see hate in hateftotti comment?

4. pikapowerize

Posts: 1869; Member since: May 03, 2012

oh please.. an oversize note with a pen.. are you for real... for you mayber.. but be real people... iPad will still dominate... nexus might come next but it dont offer what iPad can offer.. but if the surface news that it will only sold at $199 its a real killer!!! nexus 7 wont even have a share if that will come true!! a 10" premium body tablet on a price of a 7" plastic made tablet.. what will people choose? and not to mention its a microsoft product... and people who long to own a loptop might want this tablet if its price is true!

8. willytbk

Posts: 252; Member since: Aug 15, 2012

agree ! the only thing a tablet can compete with iPad is only because of the pricepoint. no matter what the killer features that the company advertise for now like a pen that u can draw to ur tablet ? for God sake.

9. MeoCao unregistered

I disagree, Google Now is awsome and there will be more. Apple cannot compete with Google in innovation.

13. -box-

Posts: 3991; Member since: Jan 04, 2012

@pika the ipad is an ipod jumbo. That argument is invalid. Agree with you about the Surface RT

16. gallitoking

Posts: 4721; Member since: May 17, 2011

I have been hearing that since the launch of the copycat OG Galaxy Tab

7. MeoCao unregistered

With JB there will be many tablets that can challenge the iPad.

10. remixfa

Posts: 14605; Member since: Dec 19, 2008

JB tablets are going to be the first real challenge to the iPad since the introduction of HC (which ended up sucking). Unlike HC, JB is the opposite of suck, it rocks. If the little nexus7 is any hint at things to come, android is finally ready to fight for dominance in tablets. They came really close to overtaking the market until the ipad3 came out anyways, and that was with HC. Let the nexus10 + whatever sammy and asus throw out with JB hit the market and see it explode compared to what it is now. JB not only has way better features its silky smooth in everything it does. The comparative advantages of iOS are gone other than "tablet specific" apps, but then again 95%+ of the android market is tablet compatible anyways. If it doesn't gain heavy traction I'd be really surprised.

14. -box-

Posts: 3991; Member since: Jan 04, 2012

In fairness, Remix, Android folk have been saying that everything since FroYo would be a challenge to the ipad. Sadly, they haven't. Granted JB is the best chance so far, but consumers seem to have had a brainwash and forgotten about tablets pre-ipad, and seem to automatically gravitate towards it because it's the known product in the category (like one of my examples a few days ago, same reason people will buy coke instead of any other cola that are much better, or Kleenex instead of other tissues, or Band Aid instead of other adhesive bandages, etc etc). I'm hoping that Windows8 and JB will be a one-two punch against the ipod jumbo and its brethren, but I'm not expecting it

12. remixfa

Posts: 14605; Member since: Dec 19, 2008

btw, I take issue with the quip at the end of the article about Samsungs "throw everything at the market" approach. Can you tell me how many new tablets samsung released in Q2 to justify that remark?

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.