Apple plans to convert an iconic L.A. theater into the grandest of Apple Stores

Apple plans to convert an iconic L.A. theater into the grandest of Apple Stores
The Tower Theater in L.A.'s Broadway district was not only one of the first buildings in the city to offer air conditioning, in 1927 it played Al Jolson's The Jazz Singer, the first "talkie." Built as a copy of the Paris Opera House, Apple is planning to convert the movie theater into the grandest of Apple Stores. While Apple won't say how much this project will cost it, the company plans on offering more than just the latest Apple devices.

For example, Apple envisions holding workshops and events at the location. Apple iPhone users could gather for a class on using their handsets to take photographs, and then go out on a walking tour of the area to put their new knowledge to use. Famous actors, directors and others in the entertainment business could appear for talks that could be eventually disseminated to other Apple Stores.

The original blueprints for the theater are in Apple's possession, and the company plans on using them to help restore some of the building to its original state. But more than helping to develop an area that is on the rise in the city, Apple is actually making a huge announcement with its new L.A. store. Some Wall Street analysts believe that Apple is using this renovation to scream loudly that it will become more active in providing entertainment content and services to its users. Apple has a goal of hiking its Services revenue from the $30 billion it earned last year to $50 billion by 2020, and could be looking to add new streaming services.

You can check out Apple's vision for the new L.A. Apple Store by viewing the image at the top of this article, and the image directly below.

source: LATimes



1. Phullofphil

Posts: 1824; Member since: Feb 10, 2009

That could be pretty cool. I doubt it would work anywhere else but a big city but I am excited to see it get up and running to see the idea pan out.

4. Nine1Sickness

Posts: 896; Member since: Jan 30, 2011

It’ll be the Apple store with the most thefts (on a daily basis) and looting (during riots).

2. darkkjedii

Posts: 31338; Member since: Feb 05, 2011

Apple’s ace up the sleeve is the Apple store. Brick and mortar stores greatly enhance the customer service experience, and makes dealing with issues a dream. Having 4 of them here in Vegas, has been great, and I would love to see Samsung Experience stores here too. This is the main area, where Apple kills the comp, and they should definitely follow Apple on this front.

3. Phullofphil

Posts: 1824; Member since: Feb 10, 2009

Your right but for a lot of us like me we live to far away from one. I have apple care so I mail it or if I want to drive an hour I can go there. They have some satellite stores that are small but the close ones don’t offer the same. The pioneers place in Portland is a great store and in a great area but for this project there talking about I don’t think it would work here. That and for the probably 65% who like me live in the woods or another small town to far away from one they are kind of a hassle to get to one. Atliest to this level So having these big stores in these big areas would help a lot like you said they aren’t available to most in a way that’s convenient.

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