Apple's market share in China sliced in half during Q2
held on to the top spot in China with a 19% market share, down sequentially from the 21% seen in Q1. Another Chinese smartphone manufacturer, ZTE, surpassed Apple for third place. Apple finished fourth with Huawei following next.
With more than 1 billion mobile subscribers, China will overtake the U.S. as the largest smartphone market in the world. Demand is being pumped by carrier subsidies for new handsets, more affordable smartphone options, and handsets packed with more features. Apple, though, might see further declines in market share. Despite a concerted effort to capture more users in the heavily populated country, the Cupertino based firm is about to lose China Unicom as a provider of the Apple iPhone in China. The carrier is unhappy with the spending it had to make on its network infrastructure to meet the demand of iPhone users eating up data on their phone. The first of China's carrier to offer the Apple iPhone 4, a two-year contract between Apple and the mobile operator is about to expire and apparently won't be renewed.
Apple is expected to introduce the 6th generation of the Apple iPhone on September 12th.