Apple's internal research revealed: why customers chose Android over the iPhone
Thanks to the Apple v. Samsung trial we know get to know what Apple’s internal study discovered. At the time 25% of Android phone owners had considered buying an iPhone before settling on an Android handset. Of that 25% that did consider getting an iPhone, the number one reason for going with an Android was not wanting to switch carriers (43%). Next up was trusting Google as a brand (36%) and 30% wanted a larger screen size than an iPhone offered.
Note that respondents could check more than one answer; so a consumer may have preferred the screen size, turn-by-turn GPS, and not having to change carriers. Indeed, Apple now offering devices on most carriers has not lead to a collapse in Android’s market share (although new iPhone launches now lead to a temporary annual recalibration of market share between the two platforms), but the carrier exclusivity issue was the one that Apple could most easily fix, and their market share has indeed grown since then in the United States.
The entire list reads as follows:
- 43% Wanted to stay with current provider
- 36% Trusted Google brand
- 30% Preferred larger screen
- 27% Preferred Android Market
- 26% Wanted better Google services intergration
- 25% Wanted latest and greatest smartphone
- 25% Wanted turn-by-turn GPS
- 25% Wanted latest and greatest technology
source: The Verge