Apple's iOS cuts gap with Android in latest comScore data

Apple's iOS cuts gap with Android in latest comScore data
According to the latest stats from analytical firm comScore, Apple is slowly cutting the gap between itself and Android in the U.S. For the three months ended in December, iOS saw its market share of the U.S. smartphone platform market rise 2% to 36.3% from 34.3% for the three months ended in September, while Android's rose over the same time from 52.5% to 53.4% That allowed iOS to cut into Android's lead by 1.1 percentage points to 17.1 percentage points.  BlackBerry dropped the 2 percentage points that Apple gained, but still finished third with a 6.4% share of the for the three month ended December. Microsoft also took a substantial beating in the three months, slipping .7 % to close out the year with a 2.9% slice of the U.S. pie. And Symbian had no change as its market share remained at .6% in the states.

A look at the share of the U.S. market owned by smartphone manufacturers found that Apple added 2% to its market share. The Cupertino based firm now has 36.3% of the market for the three months ended December. While that tops the 21% of the stateside market that is controlled by Samsung, the Korean manufacturer added 2.3% from the three months added in September which means Sammy sliced .3 percentage points off of Apple's lead. Even though HTC had a rough three month period, losing 1.8%, the 10.1% market share it still owned in the year end, allowed it to remain in third place. Motorola picked up some ground on HTC despite losing .7% to 9.1%. And while LG did gain half a percentage point in market share for the three months ended in December, the Korean electronics giant closed out 2012 by owning just 7.1% of the smartphone market in the U.S.

If you haven't yet caught on, since iOS is Apple and Apple is iOS, the numbers for the iOS marketshare in the U.S. platform market equal Apple's marketshare in the smartphone manufacturer's market. But Apple is singularly unique in this regard. Samsung, for example, might sell a lot of Android phones, but because not all Android phones are made by Samsung, the stats don't equal out like they do for Apple.

source: comScore via SlashGear



1. andro.

Posts: 1999; Member since: Sep 16, 2011

Android still has a nice lead. Funny elsewhere in the world people have awoken much faster and android handsets hold 70% of the market share. With plenty of android mega phones from a variety of manufacturers about to be announced or released the future market share is very clear

14. anywherehome

Posts: 971; Member since: Dec 13, 2011

yes, freedom is beautiful (even with its understandable problems), never any dictate :)

2. idroidequis

Posts: 103; Member since: Jan 23, 2013

Its only natural with ISO only being made with Iphones. Unlike android which has many different phones. Its like comparing the google designed nexus to all the WP. Its not that either is failing, the pie is just gettinfb bigger and the precentages are just being rearranged.

3. ThreeFourSeven

Posts: 34; Member since: Nov 23, 2011

So even with WP8 heavy hitters like the HTC 8X and Nokia Lumia 920, they still lost market share. Its going to be an interesting future with Blackberry and WP8.

9. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

i think its kind of going to be a like a Mexican Standoff between WP and BB , but if BB doesn't adapt to the latest specs and keeps its 2012 specs for a few years they will be pushed out

19. downphoenix

Posts: 3165; Member since: Jun 19, 2010

I think they will adapt. In fact I doubt the Z10 will be the biggest release from them this year, I can see them doing a quad core phone by the end of this year with maybe a 4.5-4.7 screen.

4. techguy22

Posts: 227; Member since: Aug 09, 2012

well people here love their crappy iphone. good for apple i guess...

7. idroidequis

Posts: 103; Member since: Jan 23, 2013

A troll has appeard... A troll used fanboy attack.

8. wendygarett unregistered

It's super effective :)

20. BomberXL

Posts: 82; Member since: Jan 17, 2012

dude.. im team Android too... But we show our superiority not by bashing the enemy, but by proffesionally presenting our product in a curteous and well phrased manner. Let the OS and hardware of Android speak for itself. Its a beautiful thing. Lets not stoop down to that level.

5. piyath

Posts: 2445; Member since: Mar 23, 2012

So what????? Android >>>> Apple anyways... And shame on Apple 36.3% : 21% (Apple:Samsung)

6. jroc74

Posts: 6023; Member since: Dec 30, 2010

I was just about to comment about this in the WP article about WP moving past BB in Q4 12. According to this article ....BB still leads WP. According to another article: Its not, WP moved past BB. Someone is lying, or someone got it Oh...and glad to see total market share number again. iOS and Androd both gained. MS and BB both lost... I got a feeling BB and WP will see more gains then loses from here on out. If not....oh well. They're both trying.

10. hepresearch unregistered

A year ago, iOS only held 28% in the same report from the same statistics house. Android has gone up, but only marginally. +8% in 12 months for iOS, +2% in 12 months for all of Android. Android IS holding their own in the US, but Apple is knocking it out of the park in the US. This, combined with the new sales shares report showing that iPhones were nearly one out of every two smartphones sold in the US in 2012 (from another arguably equally-reputable statistics house) tells me that Apple's US mobile presence is ready to blast into space, and Google's US mobile presence is near its final peak... ready to start down the slippery slope on the other side of the mountain they've managed to climb thus far.

11. networkdood

Posts: 6330; Member since: Mar 31, 2010

Wow, yet another article about what percentage of sales each OS has....very original.

13. Commentator

Posts: 3723; Member since: Aug 16, 2011

Wow, yet another comment criticizing PhoneArena for doing their job and posting mobile-related articles... very original. (So as not to be criticized for my own un-originality in copying your comment's format, I've included this parenthetical addendum. Now it doesn't look exactly like your comment!)

17. networkdood

Posts: 6330; Member since: Mar 31, 2010

lol, smart thinking...yeah, mama always said "if you have nothing nice to say then shut yer yap!"

18. networkdood

Posts: 6330; Member since: Mar 31, 2010

P.A. could consolidate the info into one article, instead of being repetitive, IDK.

12. darac

Posts: 2156; Member since: Oct 17, 2011

The heck is this?? Three month period survey? How can now Google be in a comfortable lead, and the last time Apple was reported to sell more in the same period?

16. jroc74

Posts: 6023; Member since: Dec 30, 2010

Those other articles were reporting a difference between last year at a specific time vs the year before. This is the total overall market share. The total overall market share charts like this always seem to show a 3 month change....but its always from the same year. Even in this article....iOS grew more than Android. 2.0% vs. 0.9%.

15. nikenturd unregistered

its only in the US, Does it matter? last time I checked Android has a comfortable margin worldwide

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