Apple's iBeacon launches today at all 254 Apple Stores

Apple's iBeacon launches today at all 254 Apple Stores
Those sporting an Apple iPhone or Apple iPad while shopping at any of the 254 brick and mortar Apple Stores, could start receiving notifications today on their handset as they shop. Which notifications will be sent to each device will depend on where in the store the shopper is standing. Last month, we told you all about Apple's plan to use iBeacon to enhance the shopping experience at its stores.

Using Bluetooth Low Energy signals emitted from strategically placed iPhones, iPads and other hardware, consumers standing in a certain area of the store could receive special offers. Someone standing in the accessories section of the store might be zapped an on-screen coupon for earbuds or for a case. Those who came into the store to pick up a previously ordered device could be notified that it is waiting for them.

Right now, Apple is limiting reception of the iBeacon signals to those who have downloaded the Apple Store app on their iPhone or iPad and have agreed to be tracked. For shoppers, the question is whether the value they receive from Apple is worth giving up their privacy for. In addition, there are other uses for the technology. Apple tested out iBeacon at CitiField this past baseball season as NewYork Mets fans were able to see on their iPhone or iPad exactly where their seats for an upcoming game were located. They also received a coupon for a free hot dog and Coke, giving hapless Mets fans something to cheer about last year.

source: AllThingsD



7. Brewski

Posts: 739; Member since: Jun 05, 2012

What happens if the Bluetooth is turned off on my iPad will it still receive these messages? I never turn the Bluetooth on because I don't have anything to connect it to.

8. apple4never

Posts: 1064; Member since: May 08, 2013

probably not, since it works via BT

6. suneeboy

Posts: 201; Member since: Oct 02, 2012

This is not an Apple thing its a corporate thing. Soon you'll see many more companies doing this. I think Macy's is already getting involved. Google does the same exact thing, by showing you adds by location, and tracking you with Google Now. Stop being fanboy trolls and realize what the hell is going on around you.

5. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

Wow what an innovation... this is called true innovation bcoz apple has done it... by the way where is the paten for this cutting edge technology?

4. spectrums

Posts: 127; Member since: Nov 14, 2013

Garbage Super Gimmick Apps!!!

3. apple4never

Posts: 1064; Member since: May 08, 2013

did anyone other than me misread that as iBacon ?

2. Caralho

Posts: 119; Member since: Jun 18, 2012

How innovative!!! ANother way to bug the ifans with dozens of junk texts urging them to buy the latest overpriced icrap...go figure.

1. brrunopt

Posts: 742; Member since: Aug 15, 2013

iBeacon , sponsored by NSA

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