Apple's Phil Schiller might not have denied existence of 'cheap' iPhone after all

Apple's Phil Schiller might not have denied existence of 'cheap' iPhone after all
Yesterday, an interesting report surfaced, allegedly quoting Apple’s marketing guru Phil Schiller as shooting down the rumor of a cheaper iPhone coming up this year. To be perfectly correct, Schiller was quoted as allegedly saying a more affordable iPhone “would never be the future of Apple.”

The report has originally appeared in the Shanghai Times and The Next Web was the first to publish the news, picked up later on by Reuters and other major news outlets.

However, the quote that The Next Web had allegedly verified turns out to be not so true-to-fact as Reuters found out the Shanghai Times heavily edited the story and its validity could not be confirmed. Reuters has now pulled the story from its website with no plans to correct it or bring it back.

So after all, while this does not give any additional weight to the cheaper iPhone rumor, it does keep it possible. Looking back, we’d see no other than the Wall Street Journal, a publication often said to have close ties with Apple and a nearly perfect track reccord, start the cheap iPhone rumor along with Taiwanese DigiTimes with its notorious ‘industry sources.’

source: Reuters



1. cornerofthemoon

Posts: 620; Member since: Apr 20, 2010

I thought the iPhone 4 and 4S were the cheaper models.

13. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

I thought iPhone 3 and 3GS were Apple's most affordable feature phones. :P

15. Just_a_boy

Posts: 183; Member since: Oct 18, 2011

for markets like US and Europe perhaps, but for China, Brazil, India, Russia, etc, The iPhone 4s still very expensive.

2. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Outside of the US market, Apple is seeing the majority of the market going to it's mortal enemy. Profit margin over market share only gets you so far. You can have one great big ol' ostrich egg, or a dozen tiny chicken eggs in your basket. A drop and a couple cracks later you can still salvage an omelette out of the remaining chicken eggs... The ostrich egg however, has turned rotten on you. So, will a cheaper iPhone ever be the future of Apple? No. Will a cheaper iPhone be offered outside the US to salvage market share? Well, duh. Never put all your eggs in one basket. (Crap, could have went with that analogy too.) *Apologies... g/f told me to pick up eggs after work.

21. gaby1451

Posts: 119; Member since: Mar 30, 2011

hahaha YES. Love it, good analogy. Didn't think of it that way. KUDOS roscuthill

3. menny07

Posts: 89; Member since: Dec 13, 2012

Apple and Phil are such SNAKES!! They tell you one thing and then they deny it later with new products -_- With the iPad mini and the 4 inch iPhone.

4. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

Considering every outlet over here that reported the story had their own take on it (cheap, inexpensive, and affordable were all reported as what he said), it's no surprise that the chinese news outlet put their own spin on it as well. You've know how everyone wants the mobile carriers to be a dumb pipe for data flow? When are all the news organizations going to follow suit? Just report the info, no need to jazz it up, I just want to know what happened. Not what you heard that the New York Post overheard the LA Times doing a story on about a story they read in the Washington Sentinel. One of these days this kind of reporting is going to lead to an international incident with the potential for war. By that I mean on the international level not anything on mobile phones, unless Jobs literally meant going thermonuclear on android.

5. m.garz

Posts: 61; Member since: Oct 08, 2010

maybe an iphone mini ;p

6. simplyj

Posts: 406; Member since: Dec 23, 2009

Maybe the 3.5" with 8gb iPhone will be the "cheap" model, and the 4" 16,32,64gb iPhone will be the "premium model?"

10. rms.max

Posts: 95; Member since: Sep 26, 2012

may be ip 3g @$150 lol.

7. bvalde09

Posts: 191; Member since: Nov 22, 2011

I mean it makes perfect business sense not to make a cheaper iphone that will cut profits. But I think is a bad move from apple. They should make a cheaper iphone cut the profit margins and start selling more unit will less earn. But of course why apple will go to all the hassle when they could do what they have been doing all this time?

8. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

There's no need for a cheaper iphone if you already have the nexus 4 xD

14. bucky

Posts: 3791; Member since: Sep 30, 2009

They won't go THAT cheap with materials.

17. Just_a_boy

Posts: 183; Member since: Oct 18, 2011

ok but Google's Playstore doesn't sell hardware in all countries

9. tmcr7

Posts: 180; Member since: Nov 02, 2011

Nobody cares about that piece of trash. It's CES 2013. Apple's just trying to steal the headlines with throwing a rumor.

12. menny07

Posts: 89; Member since: Dec 13, 2012

Spot on! ^^ lol :)

11. thunderbolt

Posts: 76; Member since: Jan 10, 2013

How could Apple cause dissatisfaction amongst the self proclaimed "Aristocratic" class who use the itsy bitsy polka bikiny phones. I don't blame the press for joining Apples' move to hijack CES2013 with this Trash. After all it's money that makes this happen ... next i am waiting for a repeat newws of WP8 doing great sales ...

18. reyenrique

Posts: 99; Member since: Oct 07, 2012

Phil schiller is full of crap an no one care about that pieces of trash.

19. MC1123

Posts: 1256; Member since: Nov 12, 2012

there's already a cheaper iPhone with good build called the iPhone 3gs and iPhone 4!! they just need to cut down the price even more since iPhone 5S/6 might come in coming months!

20. techloverNYC

Posts: 601; Member since: Nov 20, 2012

imagine the future of apple is actually start selling real apples? I mean with the money apple make these years they can literally become the king of apple. They can probably buy out every store that sells apple in the world......

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