Apple overhauls software strategy: switches focus back on quality, even if new features take more time

Apple overhauls software strategy: switches focus back on quality, even if new features take more time
iOS 12, the new version of Apple's phone and tablet software that is expected to arrive this fall, will offer a lot new features, but at the same time, Apple has cancelled plans for others as the company is looking to fix bugs and has a renewed focus on quality and reliability over novelty. The information comes from a report by Bloomberg that claims to have inside sources.

While Apple will continue to publicly release new iOS versions every year, inside, the software team will have a new two-year plan that will allow more time for testing and it will have more freedom to push features that are not yet fully ready for next year.

What's still on track for this year and iOS 12 is a new important feature that will enable the same app to work on the iPhone, the iPad, and the Mac, a new Digital Health tool for parents to monitor the phone use of their kids, as well as further improvements to Animoji and possibly making it possible to use them during FaceTime calls.

However, some major features previously expected to launch with iOS 12 are now pushed back and are not likely to make it this year: a new redesigned home screen for the iPhone, iPad and CarPlay is the biggest delayed feature, and a new Photos app that will suggest pictures to see is also delayed.

The new software strategy inside Apple is said to have been introduced by Craig Federighi, the company's software chief, at a meeting last month.

And yes, this change that is not being announced publicly is also a quiet admission of the growing number of reports about bugs and less reliability with iOS 11 and Apple software in general.

What is interesting is that the schedule of Apple software updates differs radically from the one at other competitors like Google and its Android platform. On Android, apps can get updated independently of the big Android software version update, while for iOS the big fall release of the new version is when all apps are updated and this puts a very tight time constraints on devs.

How will this work out? It won't be long until we learn: iOS 12 - codenamed Peace - will be released this fall.

source: Bloomberg

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19 Comments

1. Whitedot

Posts: 741; Member since: Sep 26, 2017

"...renewed focus on quality and reliability over novelty" Novelty?

18. worldpeace

Posts: 3106; Member since: Apr 15, 2016

Rushed update, bug, and throttle is a novelty in apple's dictionary

2. EvilAPi

Posts: 116; Member since: Sep 25, 2017

3. midan

Posts: 2597; Member since: Oct 09, 2017

This isn't same, Yes the subject is same, but we got lot of new information today.

12. cmdacos

Posts: 3973; Member since: Nov 01, 2016

I don't see anything that wasn't discussed previously.

4. NarutoKage14

Posts: 1314; Member since: Aug 31, 2016

This. I've been saying we don't need a new OS upgrade that needs 30 updates over the course of a year before the bugs are ironed out. Every company should be on a 2-3 year feature release cycle.

5. kiko007

Posts: 7493; Member since: Feb 17, 2016

Good. I don't need over-the-top extra "features" on my iPhones. They offer novelty, but I buy other branded phones for novelty and iPhones because I enjoy separate experiences. Make iOS GREAT AGAIN!!!!

7. palmguy

Posts: 974; Member since: Mar 22, 2011

Codenamed Peace? It should be codenamed Stable, Reliable, Bug Free, We Got It Right This Time,.....

10. deleon629

Posts: 443; Member since: Oct 04, 2014

I honestly see no reason for a multibillion dollar company to revamp the UI except to clean out all the programming pre-installed to insure quick battery drain. They don't wanna get sued twice over, so they gotta "clean house" as the saying goes

11. jove39

Posts: 2143; Member since: Oct 18, 2011

Finally...ghost of Jobs put some sense into Cook.

13. markobarko

Posts: 176; Member since: Oct 09, 2016

Nice, stick to the basics.

14. darkkjedii

Posts: 30903; Member since: Feb 05, 2011

More software quality focus, is sorely needed. IOS has been having quality issues, since iOS 8, but isn't that what the betas are for? Let's see how this pans out, but more features are also sorely needed. Get it together on this Apple.

15. brasstax

Posts: 540; Member since: Apr 16, 2014

So what means is iphones will now be 8 years in features behind androud compared to 4 years at present. "even if new features take time" Joke of 2018. You are talking about a platform that only now supports wireless charging, has just recently supported wallpapers to be changed, still does not support theming or dual windows on iphones which means no true multitasking, i still cannot connect my iphone to my windows laptop and simply transfer files... what features does it have to begin with?

16. brasstax

Posts: 540; Member since: Apr 16, 2014

Oh and yes..the homescreen has barely changed for 4 years.

17. iushnt

Posts: 3083; Member since: Feb 06, 2013

And that matters because?

19. worldpeace

Posts: 3106; Member since: Apr 15, 2016

Because it's ugly, boring, and not customizable

20. path45th

Posts: 402; Member since: Sep 11, 2016

I prefer a simpler iOS. I hope Apple doesn’t make iOS as busy as Android.

21. meanestgenius

Posts: 21600; Member since: May 28, 2014

This is welcome news. Definitely would rather see Apple focus on making iOS more stable as opposed to adding more features and then needing x amount of updates to smooth everything out. I’ll take the new features next time around. Apple needs to focus on QC for iOS right now. Still love my iPhone 8 Plus, though.

* Some comments have been hidden, because they don't meet the discussions rules.

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