Apple says that the iPhone 4S means business

Apple says that the iPhone 4S means business
Quietly, Apple has intensified its focus on the enterprise for the Apple iPhone. A new landing page has been developed (see sourcelink) called "Not just another day at the office," and breaks down how the device can Organize your day, View your business, Manage Projects, Meet anywhere and travel light. Apple also has added a new tagline, "The iPhone 4S means business". The idea is to grab those BlackBerry users looking for a change, and show therm how the Apple iPhone is a legitimate business tool.

One area where Apple has a huge advantage over RIM is in mobile apps. RIM is just not getting the apps designed for enterprise use like iOS is. Those sporting an Apple iPhone have the ability to view real-time analytical graphs and charts that can help them make a quick business decision on the fly. And the most popular business-centric social network, LinkedIn, just updated its app for the Apple iPad last month while there is no update in sight for the BlackBerry OS. Colin Gillis, an analyst at BCG Partners hit the nail on the head when he pointed out that no one will buy the new BlackBerry 10 handsets unless developers get excited and create a large number of apps for the OS. That is why RIM was very happy, thank you, to hand over those free BlackBerry Alpha Dev handsets (that many mistakenly thought was the first BlackBerry 10 handset for consumers) to those who attended the BlackBerry World Conference. In the same report written by Gillis, it was pointed out that based on data obtained by Appcelerator and IDC, less than 16% of developers were "very interested" in writing apps for BlackBerry vs. 90% for iOS and 80% for Android.

While BlackBerry still has the advantage of being perceived as more secure than the Apple iPhone, the latter has stressed its security offerings such as remote wipe. Another interesting point, brought up by Trend Micro, is that employees feel more productive using their own personal phone. For many, of course, that is the iPhone. And lastly, Mobile Syrup might have come up with the best reason of all for using the Apple iPhone as a business tool. If it is good enough for one of the most profitable companies in the world (Apple, duh), the company with the highest market value assigned to it on the globe, it is probably going to work out for your business.
source: Apple, TrendMicro via MobileSyrup


Related phones

iPhone 4s
  • Display 3.5" 640 x 960 pixels
  • Camera 8 MP / 0.3 MP VGA front
  • Processor Apple A5, Dual-core, 800 MHz
  • Storage 64 GB

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17 Comments

1. ph00ny

Posts: 2053; Member since: May 26, 2011

Does Apple even have a single FIPS certified device?

8. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

Not until they can address their supply chain vulnerability. Boeing Computer Services is heading up the Android effort for DoD. BCS is going to be developing a custom edition of Android that will be FIPS-certified and probably Moto will develop the handset using ingredients that have no sourcing to China or Russia. Therefore, Apple is concentrating its efforts on the corporate side.

10. ardent1

Posts: 2000; Member since: Apr 16, 2011

Apple Inc. is an approved vendor under the FIPS 140-1 and 140-2 lists, respectively. Apple's certificates are #1514 and #1701.

11. ph00ny

Posts: 2053; Member since: May 26, 2011

They were testing but i didn't hear anything about an actual device being certified I think ton of RIM devices are certified, few of the newer galaxy devices are certified but none from apple

2. Alistaire

Posts: 132; Member since: Apr 13, 2012

seems like apple is going the direction of WP....

4. androidornothing

Posts: 143; Member since: Apr 26, 2012

Business up my **************. Now who is Apple trying to copy.......Motorola?

7. hutty24

Posts: 84; Member since: Oct 18, 2011

Most business if not all in Pennsylvania use the iPhone except my hair cuter that has a galaxy s 2 4g,she even sad hers is like the iPhone if not better then it,then she sad what the hell is that!! is that a iPhone?? its so clearer,and its so big and sexy and I told her she can hold it and she asked me what is this phone called and I told her it the Samsung Galaxy nexus bitch!!!!!!! True story somewhat lol

12. ph00ny

Posts: 2053; Member since: May 26, 2011

I still see a ton of Blackberry devices during my commute. Working in the FiDi in NYC, i guess it's expected

13. Bluesky02

Posts: 1439; Member since: Dec 05, 2011

Blackberry time is over unless they try to enter the consumer world aside from enterprise. But that's already too late

14. QWIKSTRIKE

Posts: 1459; Member since: Mar 09, 2010

Apple just trying to get out there before windows 8 arrives. When WP8 arrives there will be a big change in the business arena for wireless phones. Windows will be able to tie in to the desktop and office with office, and word documents, as well as outlook express. This will be killer for business if the WP8 delivers!

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