Latest commercials from Apple include one that focuses on an important iPhone XR feature



If Apple sticks to tradition, we are four months away from the introduction of the 2019 iPhone models. But that doesn't mean that the company is giving up on the 2018 iPhones. So Apple has released two new television commercials, one for the iPhone XS, iPhone XS Max and iPhone XR. The second spot focuses on the latter model, the "more affordable" iPhone.

The first ad is all about the encrypted iMessages that can be sent from the Messages app on iOS devices. iMessages are text, photos or videos that are sent to iOS or Macs through a cellular or Wi-Fi connection. Because of the end-to-end encryption, iMessages are private. The 60-second spot shows a woman getting a pedicure at a salon when she starts on a laughing jag that runs the length of the entire commercial. A series of iMessages that she is receiving on her iPhone sets her off. The commercial makes sense once Apple reveals the tag line: "iMessage encrypts your conversations because not everyone needs to be in on the joke." Apple has made a big deal about privacy with CEO Tim Cook stating a number of times that Apple would never make its customers the product. That is a shot directed at both Facebook and Google. Also, keep in mind that text (SMS) video or photos (MMS) sent from an iOS device to an Android device is not encrypted.


The second commercial is all about the battery life on the iPhone XR. Thanks to the 2942mAh battery on the device, the iPhone XR lasts longer between charges than any other iPhone in history. The previous title holder was the iPhone 8 Plus. This 30-second commercial shows a parking garage attendant sleeping while his iPhone XR is streaming a sporting event. A father conks out while monitoring his crib-bound child on his iPhone XR and a woman falls asleep while playing Angry Birds on her iPhone XR. The tagline says, "You'll lose power before it will. The longest battery life in an iPhone. That's iPhone XR."

You'll probably see both of these ads interrupting your prime time television viewing very soon.

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8 Comments

1. afrohoxha

Posts: 232; Member since: Mar 13, 2014

"That is a shot directed at both Facebook and Google." ... Right, unless a handful of billions of dollars comes from Google, that's it ;)

2. iloveapps

Posts: 715; Member since: Mar 21, 2019

Imagine if iphones had 4000mah, it would surely last for 2 days.

3. mootu

Posts: 1449; Member since: Mar 16, 2017

You mean a bit like most Android phones already do?

4. Back_from_beyond

Posts: 1299; Member since: Sep 04, 2015

Considering Apple only really wants their batteries to last a year without significant degrading, a larger battery will never happen for the purpose of just having a longer battery life on a single charge, especially since battery replacement has become an essential part of their Services. The more likely reason for an larger more powerful battery would be to boost CPU performance without putting too much strain on the battery and speeding up degradation. Battery life therefore wouldn't increase much, if at all. That's a much more likely reason Apple would put a larger, stronger battery in iPhones.

5. Leo_MC

Posts: 6935; Member since: Dec 02, 2011

Apple specifies that the battery lasts 500 recharge cycles without performance degradation and with more than 80% of initial capacity. That's more than 2 years of regular usage.

6. Back_from_beyond

Posts: 1299; Member since: Sep 04, 2015

It's not even 1.5 years of regular usage. Most people have to charge their phones daily, sometimes twice a day. So those 500 cycles are reached much quicker than you like to admit. I bet you regularly have to charge yours twice a day.

7. Leo_MC

Posts: 6935; Member since: Dec 02, 2011

My iPhone 7 has ~800+ recharge cycles and 87% maximum capacity; the performance is at 100%, but the average usage time is just ~4h (from 4h30-5h). Bought new in Dec 2016, used as my primary phone until Nov 2018, now sits in its box as a backup device (I always have 2 iPhones of my own); I sold the iPhone 5s - which was 5y old, ~600 recharge cycles, 83% battery (3, maybe 3h30 sot). Have you ever used an iPhone, or you're just blabbering about them?

8. KingSam

Posts: 1398; Member since: Mar 13, 2016

The inside joke is so cringe. Good concept but the execution is terrible.

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