Apple reinvents packaging – patent shows new iDevices being personalized for use before they even leave the box

Apple reinvents packaging – patent shows new iDevices being personalized for use before they even leave the box
Apple has been granted a new patent recently and this one involves device packaging. Yes, weird topic to have a patent on, but apparently Cupertino wants to further improve the first-time user experience with its devices and reduce the initial setup time, which is needed for every new iGadget, to a minimum.

The patent describes a package, which either keeps a part of the new device out in the open, or keeps it covered, but in an unobtrusive way. This part is to be marked with a "tap here" marking and would require its new owner to tap their current device on the spot. At this point, a transfer will begin and the packaged device will download all of the user's preferences and settings, being ready to run from the get-go.

The patent further suggests that packaged devices should have three power modes (probably switchable via a mechanism on the outside) – off, packaged mode (a power-saving mode, which only keeps the device discoverable), and fully on, which is a device's standard operating mode. Interestingly, there is no mention of NFC, even though the method of connecting the devices described in the patent resembles the way NFC sharing works.


FEATURED VIDEO

59 Comments

1. drunkenjay

Posts: 1657; Member since: Feb 11, 2013

this changes everything...

3. phonehome

Posts: 812; Member since: Dec 19, 2014

You changed my first position to 2 lol.

6. drunkenjay

Posts: 1657; Member since: Feb 11, 2013

=D next time brudda

29. sgodsell

Posts: 7225; Member since: Mar 16, 2013

Android can already do this regardless of packaging.

35. InspectorGadget80 unregistered

So they invented a box?? How low can they get? Now they have a expensive box instead of using a recycle box

49. engineer-1701d unregistered

its looks like johnny's brain farted and lagged when trying to think about a box. ahahahahahahhaha

50. engineer-1701d unregistered

also known as samsung beam, like when i tap my phone to another and it transfers the contact info and other stuff to the other person or tap cards allowing me to download things or change settings. yes apple you're really changing things next you can have the fingerprint of the person on file and scan that and it will upload all the info from old phone to new.

2. phonehome

Posts: 812; Member since: Dec 19, 2014

First (I don't care, either) Is this really necessary? Not like we have to take several minutes each and every day to setup our devices. And really takes away from a 'true-brand new-fresh' unboxing.

33. brunelian92

Posts: 79; Member since: Feb 04, 2015

But this way people can pay even more for it :D

61. stealthd unregistered

Are smartphones "necessary"? Necessity has nothing to do with anything on this site.

4. Sauce5 unregistered

Why the bitter reactions @drunkenjay and @phonehomenotfirst? This is good for user experience, typically for the older users who are not tech savvy. This kind of move is welcomed, unless you (generally speaking) are a fanboy who has nothing better to say. Of course, assuming, Apple would also have this as an option, as they currently do when you purchase a product to see if you want help in setting up you new gizmo.

15. drunkenjay

Posts: 1657; Member since: Feb 11, 2013

lol fanboy? not at all. it shouldnt be patented. its not like someone is going to steal that idea in the first place. i mean sure it is a convenience. but android users can just skip all that and use it right away. (if im correct). cant even remember since i have an iphone 6.

20. Sauce5 unregistered

I said this is good for user experience. You missed the point. P.S. The last Android phone I had ran me thru a set up, as every phone should.

28. sgodsell

Posts: 7225; Member since: Mar 16, 2013

Android can do this with or without NFC or just connect to the same network or the cloud and away you go. Who cares about the packaging. All your stuff is transferred over. Some 3rd party apps might not support data transfers or the cloud. But basically everything else is on the new device (Contacts, Pictures, music, ....).

45. Sauce5 unregistered

And so can iOS. Its called iCloud.

17. willard12 unregistered

I think the reaction is based on the reality that a lot of things that are a lot more useful are referred to as "gimmicks" by some people.

18. drunkenjay

Posts: 1657; Member since: Feb 11, 2013

sure its convenient. but watch. apple will brag about it like its like revolutionary product. im not hating it.

51. engineer-1701d unregistered

its called gimmick if anyone else does it, but if apple does it its "innovative" and reinvent

32. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

My phone pretty much does this. The function is called Motorola Migrate. It's been out since 2013, and in the early part of setup, it asks what you want to transfer, contacts, pictures, music, videos, setting ngs, etc.

5. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

Wauw, so all the fun with tinkering with your new device has just been removed. So you get a device that is exactly as your last one. Except 5% better specs/performance..... Go go go apple, you are the kings of really usefull innovation.....

10. TerryTerius unregistered

For one, you are presuming that everyone that gets a new phone likes to sit around and mess with it for hours to set it up. Which may be true for you, but you cannot say that of everyone. Or even the average person, I would wager. Aside from that, all they said was that it would copy your preferences and settings. Considering this is an Apple device, which means it never had a great range of customisation to begin with; it's not like you're missing out on anything.

19. willard12 unregistered

Jony Ive said that the iphone has horrible battery life because users like to mess with it for hours.

37. TerryTerius unregistered

Well played Willard, well played. I had forgotten about that ridiculous excuse. however, that does prove Jony Ive has a promising future as a politician.

21. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

Everybody wants to play with their new gadget. And whats to play with on an iphone, if everythign already is set up for you? Apps are in the same place, settings are, wallpaper, sounds, everything. Then theres the 1 or 2 new gimmick features. And then we are back at, you buy an expensive new tech, thats more or less the same.....And the very small bit that is gonna make you play with it, has been removed. THen you can use the very same apps you did on your old device, surf the web as you did on your old device (but 0.5 ms faster)....

38. TerryTerius unregistered

it's an Apple device. The basic OS hasn't radically changed over the years despite new features being added in. The core experience has always been the same. I fail to see what this exploration and new world of wonder is you're alluding to, which doesn't really exist from iPhone to iPhone. At least not to the same extent that you have switching between Android manufacturers. If you already had an iPhone, and you are getting a new model... There was nothing stopping you from changing your wallpaper, categorizing apps, or doing whatever on the phone you already have. For what reason would you suddenly radically want to change anything on your next device? Yes, there are new things to play with in each version of iOS, and rarely new hardware features. But all the stuff you mentioned you could have done before. Tinkerers tend to get Android, for that specific reason.

53. engineer-1701d unregistered

how else are you find out where everything is or went to.

52. engineer-1701d unregistered

what you mean to say is apple can't do this so it patent it but every other phone on the planet can, thanks to android

7. mixedfish

Posts: 1552; Member since: Nov 17, 2013

So basically it becomes 'used' before you open the box lol.

8. vuyonc

Posts: 1089; Member since: Feb 24, 2014

Why spend money on improving a device when we can improve... its start up process? *explosions in the background*

9. Arthurhkt

Posts: 723; Member since: Apr 19, 2012

Johnny Ive be like, introducing the all new Apple iBox, before you open it, you can feel the 3D effect we printed at the surface of the box, by using material that you can't find from earth, not only size of the box will increase, the price as well. Once you open it, you will see all the rainbow unicorn came out from the box with rainbow glitter, with that, we add up additional explosive effect by using special technology which known as Michael Explosive Bay which will increase again twice the price of the box, so the price of the box will be same as the price of your phone and you gonna love it.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.