Apple posts job openings in U.K. related to its home grown GPU development

Apple posts job openings in U.K. related to its home grown GPU development
Earlier this month, we told you that Apple said that it no longer would need to license technology from graphics chip producer Imagination Technologies. Apple obviously wants to start building its own graphics chip for future devices. A GPU chip from Imagination Technologies has been in use on the Apple iPhone since the OG unit was launched in 2007. Apple's home-grown GPU chips won't be ready for 15 to 24 months, which means that the first iPhone to contain it could hit the market as soon as 2018.

Apple is in the process of looking for people to help design and develop its GPU chip. On Apple's U.K.based job board are 11 listings for hardware engineers related to the design of Apple's own GPU. The listing for an Engineering Program Manager has a reference to a "newly formed graphics design team." Another listing seeks some one with a "deep understanding of the micro-architectural details of designs, and how they work within the broader GPU."

While Apple has not yet indicated why it wants to produce its own GPU, the company obviously has it in mind to exert the same control over the graphics processor on its mobile devices as it has over the A-series central processor that is designed by Apple, and has been manufactured by companies like Samsung and TSMC.

The decision by Apple to produce its own GPU had hit Imagination Technologies hard. Apple made up half of the company's revenues, and since Apple's announcement that it won't require the company's technology anymore, its shares plunged 66% at one point. Meanwhile, Imagination has subtly threatened legal action against Apple with a statement that it can't see how Apple can design its own GPU without infringing on some of Imagination's patents. Will Apple be able to pull off this challenge? That is a question that we will find out the answer to in due time.

source: Apple via AppleInsider

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9 Comments

1. mikehunta727 unregistered

Of course Apple will be able to pull it off. They'll just end up licensing some IP from AMD most likely

8. sgodsell

Posts: 7044; Member since: Mar 16, 2013

"While Apple has not yet indicated why it wants to produce its own GPU". Really PhoneArena, you can't figure out why they want to produce their own? 1) license and payments​ for each GPU that is used. 2) Speed and power consumption. 1) Apple wants to control every aspect of Apples iPhones. Just look at the the lightning port. If anyone wants to make any device or cable that uses Apples lightning adapters or ports, then Apple gets money for each one. Think about it for a moment, Apple removed the 3.5 mm audio jack because they wanted more people to use the lightning port or wireless Bluetooth headphones. Apple also owns Beats, and other Bluetooth audio devices including Airpods. 2) Apples iPhone GPUs are actually slow when compared to the ones found on many Android smartphones. Before you go on about benchmarks and other speed tests. Then just remember this. Apple is the only smartphone OEM to sell a flagship priced device since the iPhone 6s with the lowest resolution display on the market. Forget about the iPhone 5,5s,SE which is sub mega Pixel. This also means that these low resolution displays are only pushing a fraction of the pixels that other flagship devices are using. For instance a QHD display is pushing almost 4 times the number of pixels compared to the latest iPhone 7. Now the LG G6 and Samsung's S8 are now pushing even higher resolution displays WQHD. Even Sony has 4k displays which are pushing 8 times the number of pixels. If Apples A9 or A10 SoCs are so fast, then Apple would already be using a QHD display or higher. It's not like they are new. As a matter of fact the first QHD display used on a smartphone was back in 2013.

2. Nopers unregistered

Looking to poach imagination tech workers? I hope so.

3. LanjaKodaka

Posts: 219; Member since: Sep 27, 2016

Or they could partner with nvidia and create a good geforce mobile gpu.

6. ebilcake

Posts: 1221; Member since: Jul 16, 2016

Will never happen.

7. ibend

Posts: 6747; Member since: Sep 30, 2014

right.. Nvidia is too expensive for them.. and nvidia still busy preparing something to counter vega.. (preparing some pricecut I guess :P)

4. medicci37

Posts: 1361; Member since: Nov 19, 2011

Doesn't Apple own like 20 percent on Imagination?

5. XperiaFanZone

Posts: 2277; Member since: Sep 21, 2012

Apple said it will stop business deals. Good news for imagination

9. sgodsell

Posts: 7044; Member since: Mar 16, 2013

8% actually. Also Apples GPUs are actually slow. Especially when you compare them to other OEMs. http://kyokojap.myweb.hinet.net/gpu_gflops

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